When you think of trendy social media posts, it’s highly unlikely a bunch of dudes sporting hard hats comes to mind. Let’s face it: Construction isn’t event planning, fashion or entertainment – meaning it’s not the most social media-friendly industry.
That doesn’t mean Facebook, Instagram and Twitter shouldn’t be at the foundation of your construction marketing plan. After all, these are free outlets that offer a priceless return on investment. That’s why contractors need to get creative, strategic and personable when it comes to cultivating an online presence.
Buildertrend, the world’s leading construction project management software, is here to help take the stress out of social. We’ve already written six tips for social media success – but now it’s time to take it a step further.
We’re digging a little deeper to inspire you with content ideas. You’ve got stunning homes, hardworking crews and countless DIY tips on your side. We’ll show you how to play it all up to cultivate a following, start conversations and win more business.
Here are 10 social media posts your construction company should be sharing:
1) Photos of your projects – before, during and after
HGTV is one of the most popular cable networks for a reason – people love to see how other people live. A surefire way to rack up those likes is by shining some social media spotlight on the beautiful dream homes you made a reality. It also shows potential clients the high quality you deliver.
If you’re a remodeler, take it a step further and show the before and after together for extra wow factor. And all construction teams could share progress along the way. A behind-the-scenes look is fun to watch, keeps viewers engaged and really demonstrates the hard work that goes into each job.
2) Industry news and insights
You don’t want to be like every other contractor. You want to be a game changer. That’s why you should share industry news and trends from reputable sources. It establishes you as the thought leader every construction pro aspires to be – and attracts more clients who only want to work with the best of the best.
Here are our recommendations for sites worth following and sharing from.
3) Awards and accolades
Awards aren’t why you do what you – but they sure don’t hurt. Celebrate any accolades your business earns by spreading the news of your above-and-beyond service on social media.
Your employees, friends and family may even share the post, gaining you more views from those who might be ready to build a new home.
4) Contests to engage followers
How else do you net new followers? Host a social media contest! Encourage followers to like, comment and share a post for giveaways or branded merchandise. You’re getting free PR, and they’re getting free stuff. It’s a win-win.
To make this more meaningful, you could tie in a philanthropic cause. Host a local food drive and challenge clubs, schools and other organizations to get involved. This helps establish your business as your community’s go-to contractor while also doing some good for that same community.
5) A day in the field
What’s it like to work on a construction crew? The people want to know! This is a great opportunity to go live on Facebook or share a series of images across Instagram stories.
By showcasing what a typical day looks like for your crew, you’re really highlighting all the services your team offers – and the hours of hard work you put in to make it happen.
Ready to see what construction software
can do for your business?
6) Talk about yourself
It’s not bragging to talk about your company’s history, team building or events. Instead, it personifies your business. Taking the day to highlight certain crew members or give subs a shoutout further puts faces to what you do. Think of it as employee of the month gone digital.
All this works to show potential customers you’re more than dirt and cranes. You’re an established team that cares about each other and the homes you build.
7) Tricks of the trade
Video is king when it comes to social media and construction marketing. This is a great way to put it to use.
Shoot videos on the job site explaining how your team does something or why you do it better than the competition. These how-to clips can be simple, raw but have a big impact. It shows those watching that you know your stuff – and you’re the right team for the job.
Balance your own messaging with glowing reviews from those who know and love your work. The power of testimonials is undeniable – so the last thing you want to do is just bury them somewhere on your website.
Give them their time to shine on Instagram, Facebook, Twitter or YouTube. Think beyond just posting a quote. Share a quick 30-second video testimonial shot from your phone in the field. It’s authentic and sure to see more engagement than just text.
9) Who is inspiring you
This tip is all about sharing the social media love. Consider resharing or giving kudos to other builders who inspire you to level up your game. Don’t worry about sending leads to the competition either. If you’re a contractor in Boston, talking up a team in Miami surely won’t threaten your bottom line.
Ultimately, small actions like this helps garner you support within the industry, increase your engagement and encourage these same teams to share about you.
10) Blog posts and other self-produced content
Are you writing your own blogs or case studies? Maybe your team even has a podcast? Then be sure to promote and share all your content across social media.
This seems like a no brainer, because it is. Even more than sharing articles from industry publications, this reinforces the notion of your business as a thought leader and boosts your ranking on search platforms. If you’ve got something to say – your followers want to hear it!
Want to learn more?
For more construction marketing tips and other expert advice, be sure to check out our resource library.