5 tips for optimizing your online construction marketing

Chelsea Cole / Buildertrend

It’s no surprise to anyone that the construction industry is highly competitive. And the more competition there is, the harder it is to stand out and create brand recognition.

So, how do you effectively market your construction business online?

The short answer – spend time and dedicate resources to truly make your online presence count. Here are five tips that will get you started on the right track.

1. Identify your target clientele

Once you’ve dedicated time and resources to optimizing your online presence, you’ll have to decide on the clientele you’d like to focus your efforts on. Your target audience should include past clients, potential clients who’ve shown interest and ideal clients you’re hoping to reach with your online construction marketing efforts.

Defining a target audience will make it easier to optimize your website and social media accounts for the ideal clientele you’d like market to.

2. Make your website a sales tool

In a world where people expect information instantly, they go straight to the internet to find what they need. That means if your construction company isn’t online, chances are you’re losing out on a whole lot of business. Having a website and ensuring it’s optimized for your ideal audience works wonders when it comes to construction marketing and driving up sales.

Your website can be a great sales tool if it’s well-designed, easy to use and displays quality photos of your work. Putting effort into your construction website will definitely give you a higher chance of landing jobs over your competition.

3. Optimize your website for mobile

If you’re like most people, you’re probably doing the majority of your online searching from your mobile phone. That’s because life is busy, everyone’s on the go and most information can be found from the palm of your hand. So, even if you have a great construction website, it’s even more important to make sure it’s optimized for mobile devices.

Online SEO consultant Sistrix found that 64% of searches are completed on a mobile phone. That’s a whole lot more than half of online searches! Plus, software marketer Hubspot reported that 60% of smartphone users have contacted a business directly using the mobile search results.

4. Get more traffic with SEO

Having your site optimized with SEO will not only increase traffic for your construction website, but it will ultimately increase the number of qualified leads you receive. Using the right SEO strategy will boost your website content for search engines and cater to the interests of your target audiences. This includes using tactics such as keywords, alt-text, internal linking and writing meta data.

“Optimizing construction websites will allow contractors to offer content that’s specifically for a certain audience and their needs,” said Mike Stein, web optimization specialist at Buildertrend. “Additionally, having a fully optimized site will allow for site users to have a much more pleasant experience.”

5. Prioritize social media

Social media marketing is a method anyone can use with very little digital marketing experience. And it’s free to use unless you pay to advertise. Paying for ads on social platforms can give you more exposure to your ideal audience.

Your social media accounts can help you boost SEO while also promoting your work with project photos, connecting with your target clients and sharing potential blog content. Implementing apps such as Instagram, Facebook and LinkedIn will help you catch the eyes of potential clients and push leads to your website or straight to your direct messages.

Get the most from your online presence

At Buildertrend, we’re committed to your success. Now is the perfect time to optimize your construction business’s online presence. Check out our web services page to learn more and contact our team for help.

If you’re considering Buildertrend and want to learn more about all the top-notch features and services we have to offer, schedule a demo today!


About the Author

Chelsea Cole
Chelsea Cole

Chelsea Cole is a content marketing specialist at Buildertrend

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