5 effective social media content strategies for a construction business

Social media is more than just a place for cat videos and influencer trends. It’s a powerful tool for various industries, including construction businesses. It helps them connect with potential clients, boost brand awareness and generate leads.

However, crafting a winning strategy can feel overwhelming. It gets even more hectic when you have too many choices for social media management tools, platforms and content.

To help you, let’s dive into 5 effective social media content strategies for a construction business to reach success and drive growth.

After all, with 76% of contractors already leveraging social media, accessing their accounts more than once daily, why not you?

Image via The Farnsworth Group

1. Showcase your work with compelling visuals

One of the best social media content strategies for a construction business is to showcase captivating visuals. Aesthetically pleasing social media posts tend to have better engagement. For example, 61% of consumers believe that images are the most engaging kind of social media content.

Moreover, high-quality visuals act as a digital portfolio. They effectively highlight your craftsmanship, attention to detail and the impressive transformation you deliver for your clients. For example, you can add high-quality images to your proposals to increase your chance of winning a job.

To leverage visuals, you can:

• Highlight completed projects via before and after high-quality photos and videos
• Take viewers behind the scenes into the construction process
• Leverage drone photography and videography for stunning aerial views of your projects

Charlies Construction takes its viewers behind the scenes in this before-and-after video posted on Instagram.

Image via Instagram

From images and videos to infographics and animations, each type of visual content performs differently, as Venngage highlights.

Image via Venngage

2. Educate your audience with valuable content

Every business owner or marketer understands that social media content strategies for a construction business go beyond selling their services.

While high-quality content is invaluable, generating engaging ideas consistently can be challenging. The social media content ideas explored in the Attrock guide can give you a good head start on establishing yourself as a thought leader in the industry.

So, what kind of content can you share?

• Construction tips and insights, such as DIY content
• Safety tips
• Industry trends
• Live Q&A sessions

And that’s what DPR Construction has done in this Facebook video where it has shared vital ladder safety tips.

Image via Facebook

3. Leverage user-generated content

Social media content strategies for a construction company need to stand out. And that’s where UGC takes the trophy.

UGC contributes to social media success by cutting through the marketing noise and presenting a genuine perspective from satisfied customers, building trust and authenticity. A recent EnTribe study shows that 86% of consumers are more likely to trust a construction company that shares UGC.

To leverage UGC, you can:

• Provide incentives to encourage customers to share their experiences through testimonials, videos and photos
• Run UGC contests
• Develop a branded hashtag strategy that customers can use when sharing UGC
• Feature customer projects

Take a look at this customer testimonial for McDonald Remodelling. It features real customers who share their positive experiences with the team and the transformative impact of the renovations.

Image via Instagram

4. Incorporate social media ads

Organic social media reach can be limited, especially with ever-changing algorithms. Consider incorporating ads as part of your social media content strategies for a construction business.

They help you target specific demographics and user interests while expanding your reach beyond organic social media traffic.

To leverage social media ads, you should:

• Set clear campaign goals
• Target the right audience
• Craft compelling and visually appealing ad creative with a clear call to action

If the CTA directs the user to your website, ensure you have a live chat feature that enables them to easily reach out to you if necessary.

Lastly, remember that social media ads aren’t a set-and-forget task. Consider using in-built or third-party analytics tools to regularly monitor social media metrics for your ads, such as impressions, conversions and more. This allows you to refine your targeting, optimize your ad creative and achieve better ad returns.

5. Develop engaging video content

Videos are powerful additions to social media content strategies for a construction business. The average social media user spends 151 minutes on social media daily. They spend 61 minutes of that time on video content.

Image via Statista

To improve video engagement, consider creating:

• Project launches and time-lapses
• Behind-the-scenes snippets
• A meet-the-team video
• Quick tips and tricks
• How-to videos

You can also include short, exciting video content in your email drip campaigns to keep your audience engaged.

But, do you know that these bite-sized videos can also act as a dynamic digital business card? In your videos, you can incorporate a brief text overlay that includes your company name, website and contact information, just like Dade Construction has done here.

Image via YouTube

Remember to keep the videos concise, visually appealing and informative. Add captions or text overlays for better accessibility. Don’t forget to include a clear CTA.

Social media content strategies for a construction business — final word

Increased brand awareness, credibility, leads, sales and enhanced trust rating and client relationships. These are some of the top benefits of effective social media content strategies for a construction business.

Enhanced social marketing drives more leads. It’s critical to be able to handle a rise in leads. Buildertrend’s lead management tool simplifies this process, enabling you to handle increased leads and stay organized.

Remember, complement your well-crafted strategy with consistency, high-quality content and prompt audience communication. Implement these tactics, transform your social media presence and watch your construction business flourish.