Who Are the Top Construction Social Media Influencers to Follow in 2025?

13 Construction Social Media Influencers to Follow | Buildertrend

Staying ahead in construction social media isn’t just about posting job site pics – it’s about learning from the leaders shaping the conversation.

Whether you’re looking to get daily inspiration, receive business insights or just follow a new personality, we’ve compiled a list of some of our favorite Instagram influencers you should check out.

Who are the top construction influencers to follow in 2025?

From job site insights to business advice to stunning photos, these influencers are leading the way on construction social media in 2025.

Their influence extends beyond the photo-sharing app – with podcasts, massive Twitter followings and booming businesses under their belts – the following 13 are blazing trails in big ways. The content they share may just help you do the same.

Women construction influencers

1. Sarah Listi – Tool Girl’s Garage

Sarah Listi is your guide for all things power tools. By featuring projects ranging from furniture builds to home improvements to DIYs, she hopes to show off which woodworker tools she uses in her shop every day. She specializes in tool reviews, woodworking, renovation and design. Are you ready to be inspired?

Follow @toolgirlsgarage

2. Becki Owens

Enter the gold standard of interior design. Becki Owens has a keen eye – and her 1.6 million Instagram followers surely agree. From transforming interior spaces to building custom homes, her incredible work will fill your feed with some serious inspiration.

Follow @beckiowens

3. Kate Campbell – Kate Builds

She runs her own renovation company, stars on several HGTV Canada series and speaks to young women who are considering entering the trades. Kate Campbell wears many hats and still manages to churn out creative, fresh follow-worthy content. She’s a construction social media mogul you won’t want to miss.

Follow @katebuilds

4. Brad Leavitt – AFT Construction

Commercial. Residential. Retail. Brad Leavitt and his team at A Finer Touch Construction are known for dominating construction social media with their job site walkthroughs and stunning photos of luxury homes. But it’s not just his award-winning work that’s garnered him more than 140K followers. Turn to him for advice on marketing, team building, customer service and industry best practices.

Follow @aft_construction

5. Danny Wang – Danny Wang Design

Prepare to be wowed. Danny Wang’s Orange County, California-based firm offers both interior and exterior expertise. They’re all about crafting the perfect ambiance, so be sure to follow along if you like dramatic before and after photos.

Follow @dannywangdesign

6. Zack Dettmore – Dettmore Home Improvements

Zack Dettmore is owner of Dettmore Home Improvements, a New Jersey team specializing in bathroom and kitchen renovations. Dettmore is a lifelong carpenter and renovator who prides himself on working efficiently. Follow along to learn his helpful tips and tricks posted right to his Instagram page.

Follow @dettmore101

7. Brendan O’Sullivan – Keystone Home Remodeling

An construction social media influencer who knows how to take any kitchen or bath and turn it into a masterpiece, Brendan O’Sullivan shares his project progress photos, inviting his more than 26K fans a peek at jobs in action. It’s an Instagram dreamland for any renovator who wants to see more than just the finished product.

Follow @thekeystonecarpenter

8. Shawn Van Dyke – Profit First Contractor

Your guy for navigating the business side of your craft. Shawn Van Dyke, author of “Profit First for Contractors,” shares expertise with his viewers on how to remain profitable in the construction business. His videos explain both simple and complex business concepts in a very relatable way.

Follow @profitfirstcontractor

9. Matt Risinger – Risinger Build

Matt Risinger is a big fan of Buildertrend, and we’re a big fan of him. Through his highly popular YouTube channel, The Build Show, this builder and remodeler explores the art behind building science, quality craftsmanship and which tech to consider for construction projects. This recognized expert and thought leader also serves as the CEO and chief builder of Austin, Texas’ Risinger Build.

Follow @risingerbuild

10. Dan and Emily Clark – Clark & Co Homes

This Idaho-based husband-and-wife-duo strive to add old home character into their new builds. Clark & Co Homes builds custom homes and offers interior design and private label furnishing services. The result: functional homes with beautiful, personalized interiors. Check out the tips we heard first-hand from Dan and Emily at Buildertrend on the Road in Atlanta.

Follow @clarkandcohomes

11. Joe Christensen and Adam Shaeffer – Cardinal Crest

This custom home builder delivers the whole package with in-house architectural and interior design services. Cardinal Crest Homes is setting the standard for construction social media with their quality-built homes that focus on design and function. They build homes in and around the Kansas City Metro Area with three process options: semi-custom, full custom or basement/remodel.

Follow @cardinalcrestkc

12. Jesse and Katie Kath – Jkath Design Build + Reinvent

Jesse and Katie Kath grew to love historic homes and neighborhoods in the Minneapolis and St. Paul area. What they also found was these home layouts weren’t in-line with modern family needs. Their construction company, Jkath Design Build + Reinvent, specializes in keeping the charm of older homes, but transforms them into spaces conducive for every day needs.

Also, watch out for our next Behind the Business series featuring Jkath.

Follow @jkath_designbuild

13. Jason and Gretchen Black – Artisan Signature Homes

He’s got a passion for custom builds, and she’s got a passion for design. Together, this husband-wife duo crafts dream home after dream home for the community of Louisville, Kentucky. Tune into their YouTube channel, Building a Better South, or head over to their Instagram pages for their chic designs.

Follow @artisansignaturehomes and @gretchenblack

There are many more follow-worthy construction influencers. However, these 13 are a great start when it comes to connecting with some of the industry’s best.

We’d love to connect! Make sure to follow Buildertrend (@buildertrend) for the latest insights on project management and behind-the-scenes content.

And if you want to learn more about our leading construction project management software, talk to a member of our team now.

Why should home builders pay attention to construction social media?

Construction social media isn’t just for show – it’s a powerful tool for learning best practices, finding inspiration and staying ahead of industry trends. By following the right influencers, home builders can gain real-time insights on project management, new construction tech and client communication strategies that actually work.

How can following construction influencers help me grow my business?

Influencers often share valuable content around building techniques, marketing strategies and customer experiences. By engaging with top voices on construction social media, you’ll gain visibility into what’s working for other pros and discover ways to elevate your own brand, attract better clients and streamline your workflow.

What platforms are most popular for construction influencers in 2025?

Instagram, YouTube and TikTok continue to dominate the construction social media space in 2025. Influencers use these platforms to share job site videos, before-and-after transformations, tool tips and client success stories making it easy for builders to watch, learn and adapt.

Are there other top construction influencers to follow right now?

Some of the most respected voices in construction social media today include Tyler Farrell (@killowenconstruction), Nick Schiffer (@nsbuilders) and Morgan Molitor (@construction2style). These pros offer a blend of business strategy, job site content and personal growth insights that can inspire any home builder looking to scale.

How do I build my own presence on construction social media?

Start by sharing authentic content – think job site progress, client testimonials, behind-the-scenes moments and tips for homeowners. Use relevant hashtags, engage with other builders and influencers and stay consistent. Following leaders in construction social media can give you the blueprint for growing your own engaged audience over time. Check out our blog on tips for converting social media followers into sales.