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3 reasons your construction company’s “Contact Us” page isn’t good enough

A laptop showing a construction company's website, illustrating the importance of adding CRM software to construction marketing strategy.

What’s your biggest marketing challenge?

Is there anything stopping your growth?

How is your construction company going to become the business you always wanted it to be?

The Association of Professional Builders has the answer. After surveying hundreds of construction pros around the globe, they found the biggest marketing struggle industrywide is *drum roll please* … generating quality leads! That’s what’s plaguing nearly 50% of all home builders, according to the annual “State of Residential Construction Industry” report.

If that’s the dominant marketing hurdle builders must overcome, then that begs the next question: How are construction teams currently generating leads? Builders want the type of quality jobs that grow margins – but how are they finding those projects?

Once again, our friends at APB have the answer. Their 2022 report also reveals the primary marketing strategies for residential construction. Trailing just behind consultations is using a “Contact Us” page online.

Consider those two results together. What does that tell us? In order to win the profit-boosting projects every builder wants, it might not be good enough to wait for leads to come to you. And that’s exactly what using a “Contact Us” page is. It’s a great system for capturing all the jobs that trickle in – but is it good enough for landing the best and biggest builds?

The Association of Professional Builders’ results would argue no – and we agree. Here are three reasons a “Contact Us” page isn’t good enough for your construction business:

1. It’s a struggle to focus on the right clients

Finding clients is difficult enough as it is – but knowing which ones are truly valuable for your business shouldn’t be. If your “Contact Us” page just sends a lead’s information straight to your inbox, all clients enter your sales funnel as if they are all the same. There’s no organization. It’s a jumbled flood of emails instead.

That’s where CRM software comes in. You can list leads based off budgets, when you last contacted them and how near they are to closing. This helps to anticipate their needs and bring in more business as your sales team can upsell or strengthen relationships. They’ve got the right data right at their fingertips.

2. You’ve got more leads coming in than you can manage

This is where CRM software for construction really excels. We know demand has been up for several years – tech can help you prioritize all those requests.

Your team can list leads in order of importance, delegate to the right person in sales and become more active in contacting potential clients. You don’t have to worry about communication breakdowns anymore either. CRM software tracks who’s in charge of managing a lead and comments or notes can be easily added.

CRM is about centralization. All that back-and-forth that happens before a job even becomes a job? Keep it all in one place.

3. Scaling operations is a pipe dream

By now, one thing has become obvious. Construction CRM software is more efficient, smarter and has more capabilities than a “Contact Us” page online. It ups your sales game, taking your processes from reactive to proactive.

Because of all this, CRMs save time, and that means fewer expenses on sales admin. Those resources can then be allocated to what matters most: growing your construction company with complete peace of mind.

But that’s not the only benefit to speedy sales. Cash flow is also streamlined as you’re taking in jobs quicker, too. Buildertrend, the leading construction software, has data to back this up. The median amount of time to close leads using their CRM tool is just 28 days. Compare that to the 97-day average rate across industries, and it’s evident Buildertrend’s CRM tool can be a game-changer for teams looking to grow.

So, should you ditch your “Contact Us” page?

Actually, no. A “Contact Us” page is an effective and necessary tool for any growing construction business. It just shouldn’t be your primary – or only – sales tactic.

There are plenty of other marketing strategies that attract leads, and we’ve even written an entire guide to winning lead generation. But CRM software really is the best way to keep leads organized and help quality jobs rise to the top.

In fact, the best CRM software works in tandem with a “Contact Us” page. Instead of sending potential clients to an email inbox – where they wait and wait to be manually sifted through and prioritized – contacts can shoot straight into Buildertrend’s CRM tool.

Anytime a new lead visits your website and fills out a form, their contact information and what they’re looking for can be instantly captured in Buildertrend’s CRM. That’s just where you want them, too. Builders who synced their website contact form enjoy a 59% close rate – compared to the average 19% across industries.

It’s simple really. CRM software empowers construction teams to sell better, faster.

Get more insights from the “State of Residential Construction Industry” report

Marketing. Sales. Operations. Financials. It’s all covered across 90 pages.

This report gathers deep insights into the residential construction industry and spots emerging trends so construction pros can benchmark their own businesses against industry benchmarks. Also inside are forecasts for 2023 and advice from industry leaders.

Get your copy (for free!) now.

About The Author

Sean Robinson

Sean Robinson Sean Robinson is a senior content marketing specialist at Buildertrend

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