Customer-led webinar
From job site to inbox: Using AI to build smarter marketing in construction
AI is changing the game for builders. From saving hours on repetitive tasks to elevating client communication, it’s reshaping how successful contractors run their businesses every day. That’s why we’re bringing in Morgan Molitor of construction2style to share how she integrates AI into her workflow – and how you can, too.
What you can expect from this webinar:
Why AI matters for contractors
Consistent marketing often falls through the cracks when you’re challenged with small teams, wearing too many hats and not enough time in your workday. With AI, you can save time, polish your brand and focus on what you do best: building. Contractors who lean in gain an edge in client experience and efficiency.
AI tools and tactics
Go beyond the basics with step-by-step instructions to easily create custom marketing bots and client avatars.
Q&A with Morgan
Catch the full discussion – including builders’ top questions on using AI for marketing and communication – when you watch on-demand.
Morgan Molitor
Co- Founder, Creative Director of construction2style
Meet the speaker
Morgan Molitor blends creativity and strategy to help builders, brands and communities thrive. With over a decade in construction and design, she’s led award-winning campaigns, grown engaged online communities and built marketing playbooks adopted industry-wide. Through events like Contractor Coalition Summit and BuildHer Retreat, Morgan continues to elevate industry standards while creating spaces for collaboration, growth and leadership.
Jenna Baird
Senior manager of product marketing at Buildertrend
Meet the moderator
Since joining Buildertrend, Jenna Baird has played a pivotal role in bridging the gap between product engineering and go-to-market strategy. As senior manager of product marketing, she leads initiatives to ensure new features and enhancements are clearly communicated and rooted in real customer needs. All while focusing on delivering meaningful experiences that go beyond the product – helping Buildertrend evolve with today’s construction professionals.