Who is Basements Plus?

When it comes to transforming basements in the Midwest, few companies can match the expertise and range of Basements Plus. Originally founded as Finished Basements Plus over 23 years ago, this family-run business has built a reputation for turning under-used basement spaces into functional, beautiful living areas.

Leading the financial side of this growing company is Elizabeth Splan. Since joining Basements Plus, Elizabeth has grown from a part-time assistant bookkeeper to Director of Finance and HR. Along the way, she’s helped guide the company through rapid growth – growing from 48-78 employees since she joined – while implementing processes that keep both their team and clients informed, organized and confident.

“I love dealing with numbers, cash flows, anything accounts receivable, payable, money,” said Elizabeth about her passion for finance.

With this level of expertise and leadership at the helm, Basements Plus is building trust, efficiency and a reputation for delivering exceptional results every step of the way.

Company name

Basements Plus

Industry

Remodeler and specialty contractor

Location

Commerce Township, MI

Favorite feature

Buildertrend Payments

Their challenge: Time-consuming payment processes

As Basements Plus grew, keeping cash flow steady and operations running smoothly became increasingly complex.

Early on, the company struggled with misaligned draw schedules and change orders that weren’t managed consistently, which sometimes created gaps in cash flow and put unnecessary pressure on the team.

On top of that, the team faced challenges with payments themselves.

Collecting from clients could be time-consuming and stressful. Project managers were often driving from job to job to collect payments, while the accounting team spent hours verifying transactions, reconciling mismatched reports and managing manual entries from third-party systems.

Adding to the operational strain was their transition from Buildertrend’s third-party payment processor, WePay, to the newly built, in-house payment system, Buildertrend Payments.

“Initially, the transition from WePay to Buildertrend Payments came with the usual challenges that accompany change: adjusting internal workflows, retraining staff and ensuring the accounting processes aligned seamlessly with our QuickBooks Online integration,” Elizabeth said. “The early learning curve was mostly about trust, learning how and where the reporting data was coming from and consistency. We wanted to ensure the deposits were timely, accurately reflected in our books and easy for our team to reconcile.”

For a growing company like Basements Plus, these challenges were more than just administrative. They directly impacted cash flow, team efficiency and the company’s ability to deliver a seamless, trustworthy experience to their clients.

Their solution: An integrated online payment system

By transitioning to Buildertrend’s updated payment service, Basements Plus could tie payments directly to projects, automate invoicing and give clients full visibility into what they owed and when.

“We adjusted our draw schedule to a 20% scheduling deposit, 20% measure, 20% at start, 30% at trim and then a 10% at completion,” said Elizabeth. “This allows us to collect on 90% of the job before we’re done, which helps with cash flow.”

Elizabeth also explained that over time, the new processes after switching from WePay became second nature.

“The automation and visibility within Buildertrend Payments eliminated the uncertainty that used to come with manual entries or third-party systems. Our team quickly realized that the improved transparency, speed and built-in customer experience made it well worth the adjustment.”

With the solution in place, Basements Plus could clearly communicate payment expectations to clients, link invoicing to project milestones and reduce the administrative burden on both project managers and the accounting team.

“The clarity for homeowners to have all their selections, contracts and financial expectations and payments in one place is what sets us apart from our competitors and builds trust from the very start,” said Elizabeth. “Buildertrend eliminates that friction, allowing our clients to feel informed, confident and taken care of at every stage.”

Their success: Saving time and stress with Buildertrend Payments

By providing a seamless, transparent payment process, the new system allows the Basements Plus team to focus on scaling the business, improving margins and delivering exceptional client experiences without being bogged down by administrative tasks.

“Buildertrend Payments is more than just a financial tool; it’s part of the foundation that allows us to scale confidently,” Elizabeth said. “As we continue to grow, efficiency and clarity in cash flow is a non-negotiable. Having a seamless, integrated payment process means our team can focus on driving revenue and margin instead of managing collections.”

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“It’s difficult to quantify, but I would confidently say we save dozens of hours per month per team. And even more importantly, we save a tremendous amount of mental bandwidth.”

Elizabeth Splan

Director of Finance, HR and Integrator at Basements Plus

Looking ahead, Basements Plus plans to continue leveraging Buildertrend Payments as the company expands, ensuring both clients and their internal teams experience clarity, consistency and confidence in every aspect of the build process. With a strong foundation in place, the company is poised to keep growing efficiently while maintaining the high level of service and trust that sets them apart.

Schedule a demo today to learn more about how you can improve financial visibility, speed up cash flow and save time with Buildertrend Payments.

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