Construction jobs are in high demand as labor shortages and increased work continues. Since this labor squeeze shows no signs of easing, it’s key that you take the time to improve the way you recruit employees in construction.
Construction companies that are willing to address today’s small candidate market and take the necessary measures to ensure that they get ahead of the competition will be the ones that win out and hire the best workers.
Follow these nine tips for addressing the staffing challenge and finding the top talent for your construction company.
Post job openings in the right places
Wondering where to advertise for construction workers? Whether it’s high schools, colleges or job fairs, those are all great places for you to talk about and show what the real construction world is like as well as what working for your business would be like. You can also post construction job openings online on common job sites like Indeed, Glassdoor and LinkedIn to reach even more candidates.
If you’re looking for construction recruitment strategies, start by making a list of unique offerings you have. If your company uses modern techniques, equipment, technology and tools, that’s something you need to promote. Proudly display this information on your business website and in job descriptions to interest candidates.
Use a streamlined process
A long, drawn-out interview process with too many meetings and delayed responses will lead to missed opportunities. Many times, candidates that your company is interested in have multiple opportunities presented to them during the time they’re looking, so make sure your hiring process is streamlined and effective for best results.
Show tangible results
Craftwork and trades work are great areas for people who would like the satisfaction that comes from seeing tangible results at the end of each day. Try highlighting this benefit when you’re talking to prospective employees to increase interest in the construction jobs you’re trying to fill.
Provide job training
Develop training programs for new and current employees. Not only will this allow you to get new employees at the level you need them at, but it will allow you to keep current employees sharp. This is also great for career progression since the ability and option to grow in a company is important to many.
Offer competitive compensation
The days of making low offers and hoping you can snag someone up for cheap are over. Always ask yourself if the offer you’re about to present is one that would truly attract the top talent in your area or if the difference of $5,000 to $10,000 in base salary is more important than the cost of a poor hire.
Pursue passive candidates
Even though these people are generally satisfied with their current position, that doesn’t mean that they wouldn’t consider a different opportunity that might be better. It wouldn’t hurt to put some time and effort into engaging with them and even interviewing them. These candidates might be harder to attract, but they might be convinced to seriously consider a company with the right process, offer and culture.
Honesty is the best policy
Always speak openly and honestly with your candidates during the interview process for best results. Work hard to identify what you might be able to provide them with that they aren’t receiving from their current employer … or in other words, figure out what it would take to get them to work for you instead. Discuss what motivates and challenges them including areas like advancement and compensation.
Focus on what you have
Retaining employees you currently have should always be a top priority. Make sure your employees are happy and satisfied … and if they’re dissatisfied with anything, get feedback and figure out how to make it better.
Hiring top talent for your construction company can be a real challenge, taking a large amount of time and effort to search through a small candidate market. And although there are many things to consider when recruiting construction workers, if you focus on following these tips in addition to following your instincts about your prospective employees, you’ll be more likely to acquire and retain successful hires.
Having the best employees is just one piece of the puzzle. Consider hiring the leading construction management software to level up your business.
Schedule a demo of Buildertrend today to learn why our software has been trusted by construction pros like you for more than 15 years.