Buildertrend elevates construction industry learning, earning top honor for content marketing excellence

OMAHA, Neb. – Dec. 5, 2025 – Buildertrend, the leading construction management platform, earned top honors in PR Daily’s 2025 Content Marketing Awards for Branded Content Series – B2B.The award recognizes Buildertrend’s Influencer-Led Webinar Series as a breakthrough in construction industry marketing and thought leadership.

The national award celebrates Buildertrend’s ability to turn marketing into mentorship. Instead of promoting products, the team built a community-driven experience where builders learned directly from each other – sharing challenges, wins and proven strategies to elevate the entire industry.

“Our mission was to elevate our customers who are construction industry power players,” said Hailey Jeratowski, Marketing Manager at Buildertrend. “We wanted to shift from brand-led marketing to builder-led learning by creating a space where contractors share their real stories, their wins and lessons learned. That authenticity is what truly drives progress.”

Buildertrend’s approach to construction industry marketing was rooted in transparency, collaboration and education. Each webinar was built around real conversations that delivered tangible value and human connection.

Key strategies behind the award-winning webinar series:

• Influencer-led storytelling: Partnering with respected professionals such as Killowen Construction (nearly 400K Instagram followers, featured on “Netflix’s Dream Home Makeover”) and Piper Stromatt, a builder and designer known for her efficiency insights.

• Industry collaboration: Co-hosting sessions with other top industry names, such as Breakthrough Academy and the Association of Professional Builders, to expand reach and provide expert business perspectives.

• Authentic, content-first approach: Designing unscripted, transparent discussions with live Q&As that fostered open dialogue between builders and industry partners.

Through these monthly webinar sessions, Buildertrend established itself not just as a technology company but as an educator and trusted resource driving continuous learning in residential construction.

“This recognition isn’t just about one campaign,” Jeratowski added. “It’s about a mindset. Every story we tell and every builder we feature helps elevate the industry we serve.”

Results that redefined engagement

Since its launch in April 2024, the influencer-led webinar series has delivered measurable results that underscore its impact.

By the numbers:

Buildertrend’s webinars consistently outperformed industry benchmarks – scoring at times more than 1,000 registrants, even within a highly specialized industry, and achieving attendance rates nearly double the industry average. The top-performing sessions included  AI Secrets for Builders , a roundtable with Breakthrough Academy  and a  customer-led demo with Piper Stromatt .

Each webinar extended beyond its live audience. Buildertrend repurposed sessions into blogs, podcasts and social content – transforming single events into a long-term content engine that continues to educate builders worldwide.

“Each webinar became more than a one-time event,” Jeratowski said. “It was a conversation starter – and that’s the foundation of impactful construction industry marketing.”

In addition to its category victory, Buildertrend earned honorable mentions in:

• Event: The Summit by CBUSA
• Influencer Marketing Campaign: A New Way to Work
• Video Series: Behind the Business: Killowen Construction

To view the full list of winners, click here.

For media inquiries, please contact:

Chase Moffitt
Public Relations and Content Specialist
Chase.Moffitt@buildertrend.com
(402) 980-4616 (call or text)

About Buildertrend

Great builders don’t simply manage projects – they run successful businesses. That’s where Buildertrend comes in. As the leading residential construction management platform, we give contractors the power to control their financials, schedules, team workflows and client relationships, all in one system. No more juggling disconnected tools or guessing on profitability. With nearly two decades of industry expertise, Buildertrend helps builders work smarter, scale faster and stay ahead of the competition. Learn more about Buildertrend by visiting buildertrend.com and on our socials @buildertrend.