Learning from builders to better Buildertrend with Catie Brown

Show Notes

This episode was recorded in 2021. Because Buildertrend continues to improve and expand its platform, some features or services mentioned may have changed.

On this episode of “The Building Code,” Zach and Charley are chatting with Catie Brown, a user researcher on the Data and Research team here at Buildertrend. Catie is an expert in collecting and analyzing customer feedback to determine areas of strength and where we can get better.

Tune in to the full episode to learn more about why we call ourselves a user-centric company and why we collect customer feedback on a daily basis. Hear about how we use this research to inform our important decisions and the improvements we make within the Buildertrend platform.

What are the different types of research you do?

“We have two different types of research we do. One would be our foundational knowledge about our users and then the other would be, product-specific research. Product-specific research, we might be working with someone who is developing the product, designing it, and they have questions that they need answered. And so, we’ll work with them to come up with questions to ask and find customers to ask those questions to. Our foundational research, that’s sort of driven by the business needs at the moment but also by our own curiosity, which is really fun. I know one person on our Research team was doing some interviews and was like, ‘We really need to know more about subcontractors.’ Not our customers who are subcontractors, but people who are subcontractors in the system because they’re also our users, even though they’re not our customers per se. That’s also what goes into being user centric. You’re thinking about everyone who’s going to use the system. I think it’s really fun to sort of follow the trail when you get a question.”

What impact is your research having on the product and our customers?

“I was working closely with a team that was focused on communication in Buildertrend. As part of that, we had a recurring survey where we’d ask a few people every month to indicate what they thought about how Buildertrend was useful for communication between office and field. And then we wanted to see, okay, so the people who say Buildertrend is good for communication, what parts of the program are they really using a lot? We’re thinking, okay, probably Messages, probably Comments, maybe To-Do’s. But the two parts of the program that stood out with people who say we’re good for communication, they’re actually using Bid Packages and Selections that have vendors and installers on them. We interpreted that as it’s not so much sending out a communication but having that information in place. People already know what they need to know, and you don’t need to call the installer and make sure that he’s going to be there tomorrow. He already knows. He’s on the selection, and that’s on the Schedule, and it’s all tied together.”

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Labor shortage increase

4 ways 5G will surprise construction professionals

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Transcript

Zach Wojtowicz:

It’s “The Building Code.” I’m Zach Wojtowicz.

Charley Burtwistle:

And I’m Charley Burtwistle.

Zach Wojtowicz:

Welcome everybody. Today, we have Catie Brown of our data and research team. She’s going to come on and tell us a little bit about what that entire department does. Charley, you’re technically part of the data and research team.

Charley Burtwistle:

Yeah, absolutely. I’m on the data science side of things. And then we have the data research side of things on the other side of the house. Super excited to hopefully kind of nerd out with Catie a little bit.

Zach Wojtowicz:

Oh no.

Charley Burtwistle:

A fellow CB, Charley Burtwistle, Catie Brown, we’re kind of linked in that aspect a little, too.

Zach Wojtowicz:

I’m trapped. What’s Zach going to do on this podcast?

Charley Burtwistle:

Hey, this is a good switch up because normally you’re very client facing, talking about your travels as a rep and your time on the CS floor, and I am constantly in the background in the data science kind of realm. My chance to connect with someone I work with.

Zach Wojtowicz:

Got to flex a little bit.

Charley Burtwistle:

We’re going to try. It’ll be good. We’re also, we’re filming this one for the first time ever. If we’re not …

Zach Wojtowicz:

Uh oh, look at the camera.

Charley Burtwistle:

For those people listening wherever you listen to podcasts, feel free to check us out on YouTube as well, too.

Zach Wojtowicz:

Oh, it’s happening, we’re now YouTube stars.

Charley Burtwistle:

I think now that I said that, we have to do it.

Zach Wojtowicz:

I think last episode, said that was my primary goal. This was actually my primary goal.

Charley Burtwistle:

Become a YouTube star.

Zach Wojtowicz:

Yeah.

Charley Burtwistle:

Well, here we are. Luckily, we have Catie Brown here to help us get there. We do have a few timely topics linked for you guys in the show notes. Super, super interesting stuff. The first article really just kind of talks about the labor shortage, and this one kind of connects with me pretty closely. My dad actually teaches building construction at O’Neill High School, and they do actually listen to some of these episodes. It’s summer right now but if they listen to this episode, shout out O’Neill High School.

Zach Wojtowicz:

We’re getting it into the curriculum.

Charley Burtwistle:

Absolutely. I don’t know if that’s a good or a bad thing. But some of the builders around that area just absolutely love his class because it’s so hard to find skilled labor. Being able to teach them throughout high school, have them enter the workforce with some skills is a kind of a big time game changer for the industry, at least in O’Neill, Neb. But we do have that, again from Construction Dive, talks about just the shortage and the labor shortage in the construction industry. And then the second article is a little nerdy. I promise I didn’t pick it, but it was all about all the benefits of 5G and how that rolling out is going to benefit the construction industry as well, too.

Zach Wojtowicz:

Well, that’s something we hear a lot from our clients as far as connectivity to Buildertrend, obviously, right now. It has to be connected at internet. And a lot of people are still using on standard 3G, 4G networks. The speed on the 5G is tremendous. This is an area I’m just personally interested in. You’re standing next to a 5G tower, you’re going to get at home like internet speeds, which makes all aspects of communication, running a business and operationally should make you more efficient. It is I think really relevant and pretty incredible. That’s an area I’d like to explore more in kind of with construction of you have software but what are the other pieces that need to be part of that puzzle that make those things get done?

Charley Burtwistle:

It all works. Absolutely. And even with the existing technology that’s out there, obviously, will be improved by 5G but also the opportunity for technological advances. You think about like having real life sensors out at the job site right now, obviously, those are costly. And, obviously, if you’re not getting a good speed, they’re not really a whole lot of benefit to them, but the decreased cost of sensors and VR headsets, being able to see, walk through virtual tours of the house, everything like that, that currently is being kind of held back by the three or 4Gs out there. Will just kind of open up a whole new wave of technology.

Zach Wojtowicz:

Absolutely, incredible stuff. We’re always looking for more topics and things to kind of explore here on “The Building Code,” so stick with us for a diversity of things.

Charley Burtwistle:

All over the place.

Zach Wojtowicz:

Continue to grow and really explore what’s happening out there in the construction industry. Let’s get Catie on here, so we can get started talking about the data and research end.

Charley Burtwistle:

Absolutely.

Zach Wojtowicz:

Catie, welcome to “The Building Code.”

Charley Burtwistle:

What’s up Catie?

Zach Wojtowicz:

There she is. Great to see you. We’re so happy that you could be here today.

Charley Burtwistle:

In person.

Zach Wojtowicz:

In person. Always makes a difference. Why don’t you tell us a little bit about yourself? How long have you been at Buildertrend?

Catie Brown:

Yeah. Well, first of all, thanks for having me here on the podcast. And I’ve been at Buildertrend for about a year and a half and seven months of that was as an intern and now, I’m full-time.

Zach Wojtowicz:

What were you doing before? Before you came to Buildertrend?

Catie Brown:

My background is in psychology. Prior to Buildertrend, I was getting my master’s in that, and I studied or I researched specifically how people make decisions in moments of uncertainty, which I feel like applies to construction sometimes.

Zach Wojtowicz:

How am I going to get this house built?

Charley Burtwistle:

It was super interesting, too, I remember Catie, you and I talked about this before, where you’re kind of deciding, do I want to go academia? Do I want to go into the industry? And some of the pros and cons of going on to get your PhD versus going straight into the workforce, how do you feel that a decision has played out over the past year and a half?

Catie Brown:

I am so happy. I really love what I do. I think I am meant to be in an applied environment where the work that I do has impact directly on real life people in their day-to-day. It’s really meaningful work.

Charley Burtwistle:

For sure. And let’s dive into that. Obviously, in the intro, we gave everyone a little bit of heads up about what you did but tell us more specifically kind of high level overview, what is data and research? What are some of your day to day tasks? And what does being a researcher here at Buildertrend kind of entail?

Catie Brown:

Yeah, so I’m one of about seven people on the Research team. And so, that’s under the Data and Research umbrella, and I guess a day-to-day might be having a Zoom call with builders, asking them questions, maybe having them look over a survey or maybe designing a survey, deciding what questions we’re going to ask. We’re getting one of those ready to send out pretty soon. Or just meeting with other members of the Research team and kind of collaborating, talking about what we’ve learned lately. Things like that.

Charley Burtwistle:

Absolutely. I always get so jealous hearing you guys talk about talking to customers. I feel like probably a lot of our listeners have had some contact with Zach or Catie before and then I’m just the data scientist over in the corner that I’m hidden from the world.

Zach Wojtowicz:

Yeah. They’re like are you even the one who makes the program?

Charley Burtwistle:

Yeah, I’m not.

Zach Wojtowicz:

No, no, it’s not. I don’t even do that. It’s like, what do you do here?

Catie Brown:

Does he even go here?

Zach Wojtowicz:

Yeah. What is this guy doing here?

Charley Burtwistle:

I’m not that type of nerd.

Zach Wojtowicz:

Well, I like that you bring up the customer. They love to talk to us, frankly. We hear from our customers all the time in the support line when we’re training people and then we have other avenues, product feedback. I think that’s where we kind of want to go with it. Buildtrend’s a user-centric company. We try to base our decisions off of what our customers are telling us. When you are working with a customer, can you explain what that means for our listeners? Why do we have a research team? What are we trying to learn from them?

Catie Brown:

Yeah. Our job is to keep the focus on the people who are actually using the program. And so, as product improvements are made, we are consistently advocating for our users and keeping in mind who is going to be using the software at the end of the day. It’s not, I don’t know, a gymnastics team.

Zach Wojtowicz:

That would be quite a 180.

Charley Burtwistle:

Could be.

Zach Wojtowicz:

Hey, we’ve got a new product for you. It’s to help USA Gymnastics. Go USA.

Charley Burtwistle:

Props to the sales rep to sign up the gymnastics team.

Catie Brown:

Yeah. But it’s you could design a product for any human, but we’re designing it for construction professionals. And these are the concerns, the challenges, the motivations of our users.

Zach Wojtowicz:

Yeah. I was just going to say, so when you’re reaching out to someone to collect this information, what kind of qualifies them? How do you find people to research? What would make someone pop up on your list of, hey, I’m going to call out and listen to this person’s conversation?

Catie Brown:

Yeah. Well, usually we have some research question that is specific to some area of the program or a certain process. We wouldn’t want to ask an estimator about the sales process unless they happen to do that as well. We are looking for specific roles sometimes. Definitely looking for people who are consistently using the program, involved in the company. Usually, before we call someone, we’ll go look up the company website, see what their involvement, or I guess, what their specific jobs are and just get to know more about the company. We really send out or we reach out to a broad array of our customers.

Charley Burtwistle:

Yeah. Zach, are you feeling a little nervous about our interview skills hearing how much she interviews customers?

Zach Wojtowicz:

We’re going to be getting pointers for sure.

Charley Burtwistle:

I hope so.

Zach Wojtowicz:

We’re going to get a memo. Hey.

Charley Burtwistle:

Just so you know.

Zach Wojtowicz:

You need to work on this.

Charley Burtwistle:

Absolutely.

Zach Wojtowicz:

Specifically. Catie, when you’re meeting with your customer, how do you guys identify what projects you want to focus on? Is it customer driven? Or do you guys have your own ideas? What’s that process look like? How does the sausage get made?

Catie Brown:

We have two different types of research that we do. One would be our foundational knowledge about our users and then the other would be, product specific research. Product-specific research, we might be working with someone who is developing the product, designing it, and they have questions that they need answered. And so, we’ll work with them to come up with questions to ask and find customers to ask those questions to. And with our foundational research, that’s sort of driven by the business needs at the moment but also by our own curiosity, which is really fun. I know one person on our research team was doing some interviews and was like, “We really need to know more about subcontractors.” Not our customers who are subcontractors but people that are subcontractors in the system because they’re also our users, even though they’re not our customers per se. That’s also kind of what goes into being user centric is you’re thinking about everyone who’s going to use the system. I think it’s really fun to sort of follow the trail when you get a question.

Charley Burtwistle:

Yeah. And something I’ve always been super curious about is after you have these interviews, specifically for the project centric one that you’re talking about, do you guys keep in touch with the people that you interview? It’s like, “Hey, remember that idea you gave us a year ago? Here it is now.” We had Sean McKenna on the pod a few episodes ago, and he talked about user voice and how people could submit ideas. Is it kind of similar for you guys? Or is it normally once you do the interview, that’s kind of the end of it?

Catie Brown:

It depends. Actually, Bill Gray, who also was on the podcast, he is someone that I had talked to about a year ago, and I know that he was talking about building for earthquakes. And so, when someone from inside Buildertrend wanted to sort of do a case study on natural disasters or building for that, I thought of him. And so, we kind of stay in contact that way. If someone has specific feedback that they bring up during an interview or if we reached out to them from user voice, we will follow up with them when changes are made. Because, usually, people who reach out once or who respond when we reach out, they want to be involved, they want to talk to us. And those are the best people to talk to.

Zach Wojtowicz:

How do we pick the people that we want to be talking to in these researches? Certain parameters? You work with Charley and data science to pull kind of profiling? What’s that process look like? If we had a customer listening to this today and they’re like, I want to talk to the research team. Can they just get in line or what’s that process?

Catie Brown:

We do try to keep it a bit random.

Zach Wojtowicz:

Maybe I just accidentally opened the flood gates.

Charley Burtwistle:

Anybody that has any idea ever, call Catie Brown at …

Catie Brown:

My home phone number. But actually, Charley’s team developed this nice dashboard where we can just point and click. What kind of role do we want? Where in the world they’re coming from? All this kind of stuff, and it just spits out a list. And then we literally pick a random subset of that list because even though we do follow up with people, we want the information to be evergreen. We’re continually trying to find new people that we haven’t talked to before. And you also don’t want to get a biased sample. If we only talk to people that had no problems with Buildertrend, we would never.

Zach Wojtowicz:

That’s who we want. Those are our fave.

Catie Brown:

We’d never get better though. We definitely want, like I said, that wide array of perspectives.

Charley Burtwistle:

And I like that we would never get better thing. And one of the questions we wanted to ask is how does the work you do help Buildertrend users? And I think that, I’m guilty of this, I get an email says, “Hey, we’d love for five minutes to take a survey.” I’m like, “No.” Maybe this is your chance to …

Zach Wojtowicz:

Frankly, no.

Charley Burtwistle:

Frankly.

Zach Wojtowicz:

What’s in it for me?

Charley Burtwistle:

I reply to the email, a 10 minute response about why we’re not going to do it.

Zach Wojtowicz:

It says no reply in the header. Charley’s over here just shaking his head.

Charley Burtwistle:

To our listeners that may have gotten one of those emails before, maybe talk through the benefits of if you do talk to us, this is how it’s going to help you.

Catie Brown:

Yeah. I guess the biggest thing is product improvements. When we are testing out a new feature, that might be one reason why we call one of our customers. We just get them in the test environment and see how they interact with it. Do things make sense? You could very well see something that you test out become part of Buildertrend in your day-to-day. Another thing would be, so part of that foundational knowledge is who is a remodeler?

Charley Burtwistle:

Let’s get deep here.

Catie Brown:

Very philosophical.

Zach Wojtowicz:

I got to be in the right state of mind for this.

Catie Brown:

But when you get to the essence of these are the key aspects of the remodelers’ challenges and things, we’re not just hoarding that knowledge. We pass it on to our Customer Support team. Maybe remodelers who are new customers, they’re going to sign up, and it’s like we know in general, of course, we’re going to ask about the specifics of their business, but we know in general how their business works. We have this knowledge of this foundational knowledge already at hand. And also, it’s helpful so we might learn that, oh, this kind of builder actually really benefits from some part of the program. If we make changes to that part of the program, we’re going to be like, “Hey, marketing team, when this gets released, you need to let these people know.” It’s really kind of bringing a lot of different groups in Buildertrend together.

Zach Wojtowicz:

All starts with asking the right questions.

Charley Burtwistle:

Yeah, absolutely. I keep saying that we need merch for the podcast here, and I feel like a shirt that says, “Who is a remodeler?” would be a fantastic one. Sell like hotcakes.

Zach Wojtowicz:

It’s called “The Building Code,” so we definitely need to keep it in theme. Our producers are going to absolutely be like, “No marketing suggestions, stop trying to go to Power 30.” All these grand ideas over here on the pod.

Charley Burtwistle:

Not going to happen. We did want to update our listeners that we will not be attending Power 30, our free trip to Vail.

Zach Wojtowicz:

Do you remember from talking to Ryan from CBUSA, we had been working that angle. Back on topic. Catie, what’s the timeline of your research projects? How long do these take typically? And the quantity of builders that you’re talking to when you’re going through your process?

Catie Brown:

Yeah. We always think it won’t take as long as it does.

Charley Burtwistle:

Classic.

Zach Wojtowicz:

That is the ultimate truth. Our clients probably are like, exactly. That’s why we can’t give you a deadline.

Catie Brown:

Yeah. We don’t use schedules on our team. It would just be embarrassing. I guess we usually … a typical project might take a month to a few months. There’s always the planning stage because what you want to start out with is using all the information that you have. We’re going to work with the Data team and see what we know from a numbers side of things. We’re going to look at past interviews to see maybe our questions are already answered. And then from there we’re going to plan out the research activities. Because you don’t want to just jump on a call and be like, “Oh yeah.”

Zach Wojtowicz:

We had some questions for you.

Catie Brown:

Who are you? And then kind of analyzing things. Usually, we’ll start with interviews and then we’re like, you know what? We need to know this at scale so we’ll do a survey maybe. And just analyzing that you can look at the numbers all day but then a big part is translating that into business insights that we can use. And really, I know when I say business insights, it’s really more about the customer, almost raising the customer voice throughout Buildertrend. It’s not so much about benefiting us as it is benefiting our users.

Charley Burtwistle:

Yeah. And something you touched on there is just benefiting the other employees at Buildertrend. Whether that be CS reps downstairs, “Hey, this is what you should be talking to or how certain people interact.” Obviously, on our team, on the data side, a lot of the research that comes out of your guys’ projects is like, “Okay, let’s see if we can find this in the data now and actually let plot these trends and have projections around it.” And now, we understand why we’re doing it, too. It’s not just all ones and zeros anymore.

Catie Brown:

Yeah, definitely the why behind the what is probably our t-shirts slogan.

Charley Burtwistle:

Nice. There we go.

Zach Wojtowicz:

Everybody’s getting t-shirts.

Charley Burtwistle:

Yeah, print them.

Zach Wojtowicz:

Every department’s going to have a slogan.

Catie Brown:

Oh, is that? I think that’s our CEO. He’s nodding over there.

Charley Burtwistle:

You guys can’t see him on camera, but Dan Houghton is right there.

Zach Wojtowicz:

Well, what I’m curious now is what have you learned? What are some things that you’ve discovered recently that we can kind of see? What’s the culminating results of your work?

Catie Brown:

Yeah. One product that I thought was really cool was one that we did at the start of our relationship with the Home Depot’s Pro Xtra program. And we were wanting to know, so how do builder purchase materials? What are some general trends? And we were asking people, what is most important when it comes to purchasing materials? Is it availability? Is it quality? Customer service? And how does that differ if you’re ordering lumber and building materials or finishes or kind of ad hoc purchases?

And what we found is that for lumber and building materials and finishes, the two most important things are quality and availability. You need to have it, and it needs to be good. And the least important for those materials is proximity to job site. It’s kind of like, you can get it delivered eventually.

Charley Burtwistle:

Interesting.

Catie Brown:

But. But, but there’s buts. When it comes to those one off last minute ad hoc purchases, proximity to job site shoots up to the second most important, I guess, parameter in ordering along with availability. It’s you go from we’ll get it to the job site, it needs to be quality and it needs to be available to, we just have to get it to the job site ASAP. When it comes to ad hoc purchases, you’re just going to go to the closest store, which it was just a very distinct kind of 180 for those different types of building materials.

Zach Wojtowicz:

Yeah. I wonder what that journey is like. Oh, we’re good. We’re good. Oh God, we forgot. We got to go get it now.

Catie Brown:

Yeah. Sheet rock ASAP. Go.

Zach Wojtowicz:

Something happened. Super interesting. And that was research that was kind of on our side with the Home Depot partnership? Or is that something that we’re looking into before that?

Catie Brown:

It was something that we were looking into as that partnership began to sort of understand how our builders approach purchasing because that’s kind of one of the benefits of the partnership with The Home Depot Pro Xtra.

Zach Wojtowicz:

Yeah. What else? What are some other things that maybe you’ve worked on just to kind of give a little bit more context of what type of impact you guys are having?

Catie Brown:

Something more product related, I was working closely with a team that was focused on communication in Buildertrend. As part of that, we had a recurring survey where we’d ask a few people every month to indicate what they thought about how Buildertrend was useful for communication between office and field. And then we wanted to see, okay, so the people who say Buildertrend is good for communication, what parts of the program are they really using a lot? Or we’re thinking, okay, probably Messages, probably Comments, maybe To-Do’s, but the two parts of the program that stood out as people who say, we’re good for communication, they’re actually using Bid Packages and Selections that have vendors and installers on them. We interpreted that as it’s not so much sending out a communication but already having that information in place. People already know what they need to know, and you don’t need to call the installer and make sure that he’s going to be there tomorrow. He already knows. He’s on the selection, and that’s on the Schedule, and it’s all tied together.

Charley Burtwistle:

Does that kind of vibe with what you’ve heard down in the CS room, Zach? I probably would have guessed To-Do’s, Schedules, something like that.

Zach Wojtowicz:

Yeah, for sure. If I think about just the bidding process, it needs to be, what am I actually asking for? And how much is going to cost? And it’s not so much the back and forth on the bid that is the communication, it’s the bid itself. They’re looking for an answer, and we’re delivering it through the system. And so, we always have that old cliche on the CS floor, Buildertrend is a communication tool, and it can be the obvious ones, but there’s a lot of ways. A Purchase Order is another way. It’s okay, after bidding, now I’m sending you the official final contract. That’s a form of communication. It’ll be like, “This is what I’m going to pay you.” And so there’s these subtle nuances of how these interactions happen but within the actual features that we offer. And it doesn’t surprise me in Selections either.

Charley Burtwistle:

And it kind of goes back to your original point, too, of researching subcontractors because they are our users. Obviously, the communication goes two ways with subs and vendors and installers and things like that. They may not be the GC using Buildertrend, but they’re still involved in the process. Understanding that workflow is streamlined and easy for them, obviously, is super critical to the products as well, too.

Catie Brown:

Yeah. Yeah. And I guess with that sub research, just a quick shout out to Katherine Fritzlen. She’s the one, another user researcher on our team who’s working on that.

Charley Burtwistle:

Heck yeah. Shout out Katherine.

Zach Wojtowicz:

Yeah. She’s our newest member of the Research team.

Catie Brown:

For now. We have another person starting tomorrow.

Zach Wojtowicz:

Growing rapidly. Everything’s always changing, always adding more people. And one thing that’s really funny on the subs, I’ve actually talked to clients who their subs are better Buildertrend users collectively. They’re like, “I need my GC to get better at Buildertrend because it helps me so much.” It’s interesting, from a collaboration standpoint, how the auxiliary people can actually force the main contractor to step it up, man.

Charley Burtwistle:

You have to.

Zach Wojtowicz:

Update your schedule.

Charley Burtwistle:

I’ve heard someone on my team, Kayla, shout out Kayla Schmitt. Free shout outs left and right. She just bought a house, and their builder was a Buildertrend user. And so, obviously, she works at Buildertrend, she knew all the capabilities of it. He’d email her list of selections and choices. And she was like, “Is there any way you can just like update this in Buildertrend, and I could just like do it in there?” He’s like, “Oh no, we actually don’t use that.” She was like, “Well, maybe I need to go to the CS rep and have a quick call here with this builder.”

Zach Wojtowicz:

Let’s get this set up.

Charley Burtwistle:

That’s super funny.

Zach Wojtowicz:

Well, Catie, we really appreciate your time. We’re about out of time but thank you so much for coming in and talking about the Research team. This was really enlightening, and we’re excited to announce you’re going to be back with reoccurring segments to kind of keep us informed so that Charley and I, A, stay on task, stay on topic, and we continue to kind of pull what we’re learning about our customers back into the podcast. We’re really excited to continually meet with you and talk about these topics.

Catie Brown:

Yeah, thanks so much for having me. It’s been great.

Charley Burtwistle:

Well, Catie, again, thanks again. Zach, welcome to my world of data and research. What were your thoughts?

Zach Wojtowicz:

Well, I actually do find the stuff pretty interesting. The “what is a remodeler?” Why do they work this way? Getting into the psychology, it was really interesting that that was her background. It makes a lot of sense. I almost asked her have you been on any podcasts when you were getting your master’s or whatever? I think we’re doing all right.

Charley Burtwistle:

It is. The psychology background is really interesting. There’s actually a few of the researchers on that team that came from that same sort of background, just trying to figure out what makes people click and connecting the dots. Which for me as a very quantitative analyst is perfect because what good is spotting some trend or being able to forecast some event if you don’t know why it’s happening or what you are going to do about it. Kind of the collaboration between the Data Science and the Data Research team is really, really good.

Zach Wojtowicz:

Because you guys are technically the same department.

Charley Burtwistle:

Correct. We work side-by-side, daily stand ups, stuff like that.

Zach Wojtowicz:

Yeah. It’s just really interesting when I started at Buildertrend, we were just getting the Data team set up and then it grew to a Research team. Or did the Research team come first? And then it led to data?

Charley Burtwistle:

No, so the Research team has really been developed in a little over a year and a half or so. I was the first data analyst at Buildertrend three years ago. We’ve since, well, we grew the team to probably four or five about a year ago. And then we brought on Jordan Becker who heads up that department there, seven or eight people now. We’re eight people now. It’s been a really fun ride. And the research side of things has really just taken us to the next level.

Zach Wojtowicz:

Yeah. It just paints such a big clear picture for me of the whole process of how do we actually create the best product, the best experience and get the best overall picture of who our customers are? In the past, our old processes, you’d call in, you’d talk to a rep that may or may not get to the right person. But now we have this systemized, we have a Research team who’s coming up with questions, really trying to dive into the psychology of our customers and what they’re looking for. I’m sure they do a lot of work with our customers, even just on at the individual level. Here’s how the program should work. Also, just what is my industry doing? What are we missing? What is that gap that we’re not even thinking of yet? From the people that are doing it, that gets to the Product team, Product team builds it. You guys are doing the reporting about the impact of that product and the journey of our customers who are using our product.

Charley Burtwistle:

Just a big circle.

Zach Wojtowicz:

And then sales, obviously, continues to sell it and that just kind of feeds the funnel.

Charley Burtwistle:

Yeah. And I feel we’ve had a few guests on here that talked about just like how much they enjoy the fact that Buildertrend listens to them. And we’re not just, well I’m not. I’m saying we. Our Product team isn’t just making this up because they think it’s impactful. We build the product that we build because we hear it from the best builders in the nation and around the world. I think that’s the really cool part about Buildertrend and why it’s so successful is because we’re actually listening. Well, we again, people like Catie are actually listening to the customer, is hearing what they want and how it should be done. And then we actually implement those findings. Buildertrend would collapse without Catie Brown.

Zach Wojtowicz:

Specifically.

Charley Burtwistle:

Specifically her.

Zach Wojtowicz:

She’s going to love hearing that.

Charley Burtwistle:

Absolutely. Print the t-shirt, Buildertrend would collapse without Catie Brown.

Zach Wojtowicz:

Well, and like we said, we’re going to bring her back. She’s going to be a recurring guest. Super excited to have a rotating group of people that are going to help. We’ve got a great team here at Buildertrend. Hopefully, these episodes give you some insight to how we do things. Just like your company, we’re still growing, doing things differently, trying new things. But I think we get it right most of the time, and we’re really moving in a great direction. It’s awesome to have people like Catie to learn from.

Charley Burtwistle:

Absolutely. I think that about does it for this episode.

Zach Wojtowicz:

Yeah. Catch us next time on “The Building Code.” I’m Zach Wojtowicz.

Charley Burtwistle:

I’m Charley Burtwistle.

Zach Wojtowicz:

We’ll see you.

Catie Brown Headshot

Catie Brown | Buildertrend


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