Customer-led webinar
Secrets from a top builder: How to attract and win high-value clients
Want to attract premium clients who value your work – and are willing to pay for it? Join top builder Tyler Farrell of Killowen Construction as he shares the proven strategies and systems that help builders win high-value projects and exceed expectations from day one.
What you can expect from this webinar:
Why saying “no” can be a strategic growth move
Tyler’s sharing how he defines his ideal client, how often he turns away leads that aren’t the right fit and what’s changing about how high-value clients find and choose builders today.
Tips for attracting the right clients
Learn how the best contractors consistently win premium projects, filter out mismatched leads and use tools like Buildertrend to set expectations before the contract is even signed.
Real questions,
real answers
Hear what fellow builders asked during the live Q&A – and how Tyler tackles
his toughest client management challenges.

Tyler Farrell
President of Killowen Construction
Meet the speaker
Tyler Farrell is the proud owner of Killowen Construction, where luxury homes, additions and remodels have been crafted with precision for more than a decade. Notably, Tyler also served as a general contractor on season four of the Netflix show “Dream Home Makeover.” Today, Tyler has amassed almost 400,000 followers across social media and is a leading expert in residential construction.
For Tyler, the path to success has been anything but conventional. From building one to two homes per year, to his strategic embrace of Buildertrend’s tools, Tyler has transformed a small, one-man operation into a mid-sized home-building powerhouse with an annual revenue of $40-$50 million.

Kate Vazquez
Senior manager of community marketing at Buildertrend
Meet the moderator
Since joining Buildertrend in 2019, Kate Vazquez has been instrumental in training and consulting on best practices for builders, bringing her expertise in process streamlining and organizational structure. She’s worked closely with builders to pilot and refine new products while collaborating across departments to enhance customer success. Now, as senior manager of community, Kate is focused on building a stronger, more connected user community, creating programs that help builders share insights, learn and grow with Buildertrend.


