Marketing and branding

Buildertrend launches marketing toolkit to help customers win more jobs

Badge Press Release

OMAHA, Neb. (June 24, 2020) โ€“ Buildertrend, the leading provider of cloud-based project management software for the construction industry, released a promotional toolkit for customers who rely on the platform to power their projects. This kit features a logo called the Buildertrend Customer Badge, which customers can use to differentiate themselves as a Buildertrend user who understands the needs of todayโ€™s digitally savvy society.

With this toolkit, customers can leverage Buildertrend to get more leads and win more jobs by explaining how cutting-edge tech makes their business a cut above the competition.

โ€œOur system is the industry gold standard for helping construction professionals deliver remarkable customer service,โ€ said Steve Dugger, co-founder and co-CEO. โ€œFor 14 years, we’ve focused so much on making an exceptional product for our customers. Now it’s time we help them explain how Buildertrend makes them a better builder.โ€

The toolkit intends to help customers promote their businesses so they can focus on what they do best โ€“ construction. Hereโ€™s whatโ€™s inside:

  • The Buildertrend Customer Badge: The logo serves as an easy way for Buildertrend customers to show prospective clients that they use a digital, streamlined processes to stay on track, on budget and on deadline.
  • Promotional guide: This guide is full of tips and templates to help Buildertrend customers use the logo in marketing materials.
  • Social media pointers: Construction businesses can’t afford to overlook social media as an avenue to spread awareness. This kit includes a how-to guide to spread the word on their preferred platforms.

Across generations, society wants builders or remodelers who are tech-savvy. According to Buildertrendโ€™s 2020 Homeowners Report, 86% of homeowners aged 23+ would find an online dashboard helpful and 98% say ease of communication and collaboration are important during the construction process โ€“ and Buildertrend delivers.

The Buildertrend Customer Badge is an emblem of a contractorโ€™s ability to not just meet clientsโ€™ needs but exceed them. Now more than ever, construction professionals should effectively communicate how they operate differently than competitors by exceeding client expectations for a digital experience.

Buildertrendโ€™s suite of features allows residential construction businesses to appeal to todayโ€™s mindset of โ€œthereโ€™s an app for thatโ€ by offering highly personalized and convenient online experiences throughout a projectโ€™s lifecycle.

โ€œEmbarking on a home project is a huge decision and investment, whether thatโ€™s constructing a new build or a renovation. We want to make it easier for homeowners to choose a contractor they can trust,โ€ Dugger said. โ€œThe professionals who use Buildertrend do business better, and the Buildertrend Customer Badge is a symbol of the next-level customer experience they provide.โ€


About Buildertrend
Buildertrend is the No. 1 cloud-based project management software tool used by homebuilders, remodelers and specialty contractors. Since 2006, more than 1 million users across more than 100 countries have chosen Buildertrend as their preferred platform for real-time collaboration throughout each stage of the construction process. To learn more about Buildertrend, visitย buildertrend.comย andย @buildertrend.

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