Buildertrend launches marketing toolkit to help customers win more jobs
OMAHA, Neb. (June 24, 2020) – Buildertrend, the leading provider of cloud-based project management software for the construction industry, released a promotional toolkit for customers who rely on the platform to power their projects. This kit features a logo called the Buildertrend Customer Badge, which customers can use to differentiate themselves as a Buildertrend user who understands the needs of today’s digitally savvy society.
With this toolkit, customers can leverage Buildertrend to get more leads and win more jobs by explaining how cutting-edge tech makes their business a cut above the competition.
“Our system is the industry gold standard for helping construction professionals deliver remarkable customer service,” said Steve Dugger, co-founder and co-CEO. “For 14 years, we’ve focused so much on making an exceptional product for our customers. Now it’s time we help them explain how Buildertrend makes them a better builder.”
The toolkit intends to help customers promote their businesses so they can focus on what they do best – construction. Here’s what’s inside:
- The Buildertrend Customer Badge: The logo serves as an easy way for Buildertrend customers to show prospective clients that they use a digital, streamlined processes to stay on track, on budget and on deadline.
- Promotional guide: This guide is full of tips and templates to help Buildertrend customers use the logo in marketing materials.
- Social media pointers: Construction businesses can’t afford to overlook social media as an avenue to spread awareness. This kit includes a how-to guide to spread the word on their preferred platforms.
Across generations, society wants builders or remodelers who are tech-savvy. According to Buildertrend’s 2020 Homeowners Report, 86% of homeowners aged 23+ would find an online dashboard helpful and 98% say ease of communication and collaboration are important during the construction process – and Buildertrend delivers.
The Buildertrend Customer Badge is an emblem of a contractor’s ability to not just meet clients’ needs but exceed them. Now more than ever, construction professionals should effectively communicate how they operate differently than competitors by exceeding client expectations for a digital experience.
Buildertrend’s suite of features allows residential construction businesses to appeal to today’s mindset of “there’s an app for that” by offering highly personalized and convenient online experiences throughout a project’s lifecycle.
“Embarking on a home project is a huge decision and investment, whether that’s constructing a new build or a renovation. We want to make it easier for homeowners to choose a contractor they can trust,” Dugger said. “The professionals who use Buildertrend do business better, and the Buildertrend Customer Badge is a symbol of the next-level customer experience they provide.”
Buildertrend is the No. 1 cloud-based project management software tool used by homebuilders, remodelers and specialty contractors. Since 2006, more than 1 million users across more than 100 countries have chosen Buildertrend as their preferred platform for real-time collaboration throughout each stage of the construction process. To learn more about Buildertrend, visit buildertrend.com and @buildertrend.
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