Family business: How this father-daughter duo is innovating their fourth-generation company
Today on “The Building Code,” Zach and Charley are sitting down with Gregg Cantor, president and CEO of Murray Lampert in San Diego, California, and his daughter Rachel Cantor Walker, their vice president of operations. Gregg started his career at Murray Lampert doing job site cleanup and eventually bought the company when his grandfather retired. Rachel followed in her dad’s footsteps by receiving an architecture degree, and she’s now the fourth generation to join the family business.
Listen to the full episode to hear more about how they’ve sustained success through innovation and prioritizing relationships for almost 50 years.
What is something that sets you apart being a multi-generational, family-owned business?
Rachel: “It works very nicely for our customers who are families. We work with people who own their single-family homes, for the most part, and we can relate to them because we’re a family as well. I feel like it’s a little bit more natural and relatable for them because we actually go out on initial appointments. We have project consultants, but we still go out often. And sometimes we even forget to make that connection early on that we’re father-daughter, and I’m brushing drywall dust off his shirt. But I think that’s not something everyone can do – talk about it in terms of a family.”
Gregg: “It’s a big investment and people have a lot of fear about sales and high pressure. We are the un-salespeople, and that’s really nice. I mean, it’s fun to go out together, go with my daughter and just talk to people. Hear what their needs are and just be transparent in an educational, informative manner. Not in a salesy manner.”
How has Buildertrend improved your business processes?
Gregg: “We were using spreadsheets and Word documents. And we had a database that we didn’t really use to its fullest. It was a lot more paper. I mean, we always had a system. Costing was on an Excel spreadsheet. But we finally decided to embrace Buildertrend and that really took work. But that really revolutionized our whole service and our approach to how much we can show customers behind the scenes, not just on the job site.”
Rachel: “I would say Daily Logs was the first thing we started using. And then as Buildertrend evolved and we evolved, we started adopting the tools that were already there bit by bit. We had some catch-up to do. Now that we’ve caught up, we’re always looking at what’s new and testing it out. They’re [the features] all connected. You get one, you master one and then you’re like, ‘Well, now it’s linked to this other thing, and now, we’re going to teach the team how to utilize this next tool.’ And it sounds like integrations are continuing to grow, and that’s really exciting to us.”
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Zach Wojtowicz:
What’s up everybody? I’m Zach Wojtowicz.
Charley Burtwistle:
What’s up everybody? I’m Charley Burtwistle.
Zach Wojtowicz:
I thought you were going to say I’m Zach Wojtowicz.
Charley Burtwistle:
No, I would never in my deepest, darkest nightmare say that.
Zach Wojtowicz:
Everybody, welcome back. It’s another episode of “The Building Code.” Really excited to be here.
Charley Burtwistle:
We’re in a little silly mood today.
Zach Wojtowicz:
We are. Buckle up, everybody.
Charley Burtwistle:
We’re in for an exciting episode. It’s Friday afternoon. It’s beautiful and we have some exciting guests. The first ever father-daughter duo on “The Building Code.”
Zach Wojtowicz:
Wow.
Charley Burtwistle:
Coming right up, we got Gregg and Rachel Cantor from Murray Lampert. It’s a fourth-generation company, around since 1975. So, very, very excited to get them in here and hear about how they’ve evolved from the processes and technology they used to use to now, Rachel and her father, Gregg taking things over and taking them to the next generation. I think it’ll be fantastic.
Zach Wojtowicz:
Did you say 1975?
Charley Burtwistle:
Yeah, I did say 1975.
Zach Wojtowicz:
Great year.
Charley Burtwistle:
Yeah.
Zach Wojtowicz:
So, I’ve been told.
Charley Burtwistle:
Shout-out.
Zach Wojtowicz:
So I’ve been told. All right. Enough of the silliness. Let’s get them in here. Gregg and Rachel, thanks for coming to “The Building Code.” Welcome. Tell us a little bit about yourselves and how’d you get started in construction?
Gregg Cantor:
Well, thank you for having us. This is really an exciting opportunity to be with Buildertrend on “The Building Code” show. I started out in the ranks of doing cleanup on job sites. That was in the late ’70s and after college I really dove into the business as an assistant superintendent, and I learned everything from the ground up, following trades around, getting to know inspectors, learning how to read plans and, I mean, in the field is where I learned construction.
Zach Wojtowicz:
Rachel, how about you?
Rachel Cantor Walker:
Well, I guess there’s a couple different levels of when I really got into the business. So, I started answering the phones the summer before high school, I think it was. And so, that’s where I first started. If you don’t count after school, I would come after work, and I would play and build floor plans, Lego floor plans, on the ground in the office as a kid. So, we won’t count that. And then I went to architecture school and came back and the rest is history.
Gregg Cantor:
And she graduated from Miami of Ohio in architecture.
Charley Burtwistle:
Oh, very cool.
Zach Wojtowicz:
Very similar to San Diego.
Charley Burtwistle:
Oh, yeah.
Zach Wojtowicz:
For the listeners, we teased a little bit in the intro, but you guys are a father-daughter combo, which is really, really awesome to see. And also, a fourth-generation company, around since 1975, like you had mentioned, Gregg. Could you tell us a little bit more about the company and how it’s gotten passed down over the years and maybe how it’s evolved a little bit?
Gregg Cantor:
Sure. So, Murray Lampert was my grandfather, Rachel’s great-grandfather. He founded the company in 1975. And in 1990, around the time I got married to my wife, Lisa Cantor, who is our CFO, we bought the business from my grandfather, and he retired. Fast forward to the fourth generation, Rachel Walker, formerly Rachel Cantor, she just got married, so you can congratulate her for that.
Zach Wojtowicz:
Congrats.
Gregg Cantor:
Fast forward to Rachel, what year did you come on full-time after architecture school?
Rachel Cantor Walker:
So, 2013, ’14, something like … 2014, I think.
Zach Wojtowicz:
Gotcha.
Gregg Cantor:
So, we’re truly four generations. Me being three and Rachel being four.
Rachel Cantor Walker:
And a funny little story is, when you joined, Dad, you brought on the fax machine, right?
Gregg Cantor:
Right.
Rachel Cantor Walker:
And then I’m pretty sure I was the one who tossed out the fax machine, so.
Zach Wojtowicz:
There you go. The circle of life.
Charley Burtwistle:
It takes about four generations.
Rachel Cantor Walker:
And that was a big deal for Murray.
Gregg Cantor:
But we are similar in that we always have pushed technology. And my first technology was a fax machine. And now we’re doing Lidar and drones and full-color rendering.
Charley Burtwistle:
So, maybe the Buildertrend mantra has to be, “Don’t be the fax machine.” Constantly innovate, don’t end up like the fax machine there. So, Rachel, I’m interested to hear from your point of view of just what is the dynamic of working with your father, but also working in a very large, successful construction organization?
Rachel Cantor Walker:
So, it works, I think, very nicely for our customers, who are families. We work with people who own their single-family homes, for the most part, single-family homes. And we can relate to them because we’re a family as well. And so, I feel like it feels a little bit more natural and relatable for them because we actually go out on initial appointments, even still. And we have project consultants, but we still go out often, weekly. And sometimes we even forget to make that connection early on that we’re father-daughter, and I’m brushing drywall dust off of his shirt.
And clearly, they’re like, “Wait, what’s going on?” And we go, “Oh, wait, sorry, father-daughter.” Or, “Hey, we actually lived down the street from here when I was growing up.” Or we’ll say, “In our family home, this is what we did.” And I think that’s not something that everyone can do is just talk about it in terms of a family.
Gregg Cantor:
And it’s a big investment and people really, they have a lot of fear about sales and high pressure. And we are the un-salespeople, and that’s really nice. I mean, it’s fun to go out together, go with my daughter and just talk to people and hear what their needs are and just be transparent. And in an educational, informative manner, not in a salesy manner.
Zach Wojtowicz:
Yeah, Gregg, I was …
Rachel Cantor Walker:
Yeah, I …
Zach Wojtowicz:
Oh, sorry.
Rachel Cantor Walker:
Oh, go ahead.
Zach Wojtowicz:
No, no, I was going to ask what it’s like having your daughter help out with your business. I mean, I think that’s probably an incredible experience for you.
Gregg Cantor:
It’s great, because she brought in youth, and ideas, and challenges me. And I think I challenge her at times, but. And also, coming into the business with my grandfather was a totally different thing, and it was difficult for me. I wasn’t accepted very easily. And I had to push my way in and prove my worth, and didn’t get a lot of guidance from my grandfather. And he was very thick-skulled about changes, and I’m not like that.
Rachel Cantor Walker:
The fax machine.
Gregg Cantor:
Yeah. And so, I vowed to let Rachel try things and not be closed-minded about change. And we’ve changed a lot. We’ve excelled a lot. Our staff is much more diverse. And our system just keeps getting better.
Zach Wojtowicz:
That’s incredible. Rachel, before I rudely cut you off, what were you going to say?
Rachel Cantor Walker:
Oh, I was just going to say with our customers, we actually are more and more with ADUs, and these generational properties. We’re working with multi-generation situations. And so, that also is very relatable, because we are multi-generation. And to continue on what my dad’s track was is learning from him and learning with him is very unique. He is so open to change, more than what’s normal. I mean, he’s not stuck in his ways. And that makes it so that we are able to grow and evolve. And especially with technology, I think you’re even more in front of things than even us millennials are.
Gregg Cantor:
Maybe.
Rachel Cantor Walker:
I think you stand out in that way. So, the culture is all the way through and through. We’re very unified with the direction, especially with technology and staying at the forefront and utilizing Buildertrend.
Gregg Cantor:
What a great segue to go into Buildertrend.
Zach Wojtowicz:
Yeah. It’s funny, Charley was always like, “We don’t want to be too salesy on ‘The Building Code.’” Like you, Gregg. You like to be consultative and educational and that’s all part of the brand. I think you are the first father-daughter team on “The Building Code” that we’ve had. I’ve only met a handful of family-run construction businesses in my time. I’ve met my fair share, but I think you’re the first father-daughter that I can think of. Do you know of any others that are doing this?
Gregg Cantor:
No.
Rachel Cantor Walker:
Maybe on HDTV or something.
Zach Wojtowicz:
That’s really what I’m getting to …
Gregg Cantor:
I don’t really know of any and it’s a tough business. And to have family in it, it’s not easy. But we get along well and we have fun. And our team culture, Rachel can talk about in the mornings, we have a kitchen in our suite, and everyone congregates in the morning like a family.
Rachel Cantor Walker:
It was really cute. One of our project consultants, his son came in. I don’t remember the circumstances, but he was hanging out that day. And we were all in the kitchen. And someone said, “Oh, we’re out of the soy milk.” And someone else handed someone else, “Oh, here’s the sugar.” And everyone’s just chatting about the day. And he was just like, “This is like a family. This is so cool. I want to go to work.” And we’re like, “All right, well, it’s not all just coffee talk at the counter.” But it does feel like a family, especially in the mornings when we’re all getting our day going together.
Charley Burtwistle:
Absolutely. So, I was doing a little bit of research on your website before, but I actually don’t think we’ve talked a whole lot about Murray Lampert, the company itself. So, you mentioned you guys are design, build, remodeling. Are you just transitioning to ADUs? Or have you done that for a while? Or could you just give us the overview of maybe how many employees you have and what type of work you do?
Gregg Cantor:
So, luckily, we got on the ADUs. And I’ll talk about that really quick. First is, we got in front of that early, and I have a lot of longtime contacts with the city of San Diego. So, I was in-the-know on these code changes and got educated and up to speed. And actually, I did a radio show and TV show that was about home improvement. And I had some of the folks from the city, we interviewed them early on when ADUs started out. So, we’ve really embraced that. And like Rachel said, it’s multi-generational a lot of times. It’s very custom, and we’re good at it. And we enjoy those type of jobs. We enjoy working with families. But as far as our business, we are truly design-build. I mean, some companies say design-build, but they farm out the design. We have an architect on staff and an architectural team. We even have a drone pilot on staff. We have an interior design department and project management of five people now, six?
Rachel Cantor Walker:
Seven.
Gregg Cantor:
Seven, so I lose track. So, we’re at 24 total staff. So, that’s made up of admin, architectural, interior, PMs and project consultants.
Charley Burtwistle:
All in house, too, is extremely impressive.
Zach Wojtowicz:
Very unique.
Charley Burtwistle:
And the ADUs, I actually think, so Zach and I have been doing the podcast here for a couple years now. And our first ever, or one of our first ever, was with a ADU builder in San Diego. And I remember being fascinated and thinking, “I need to get one of those at my house in Nebraska here.” So, if you guys are ever in the area and want to do some free work …
Zach Wojtowicz:
Speaking of bringing in people to Omaha to come build, Charley’s always trying to get a sweet deal. He’s like, “If you guys are ever in the neighborhood …”
Charley Burtwistle:
Well, I mean, Zach and I, we’re fortunate enough to talk with the best construction professionals across the U.S. This is such a cool job. So, toss some stuff out and shoot for a house, and I’ll settle for a T-shirt or something like that.
Zach Wojtowicz:
He’s O for 90, in case you’re wondering his conversion rate.
Gregg Cantor:
Well, so Rachel and my wife Lisa went to Omaha last year for training. I didn’t get to go.
Zach Wojtowicz:
That’s what I thought.
Gregg Cantor:
So, maybe you can invite us out again and show us the town, and we’ll build you an ADU.
Zach Wojtowicz:
Oh, my gosh. Now it’s getting real.
Charley Burtwistle:
Deal, deal.
Rachel Cantor Walker:
At least a t-shirt.
Zach Wojtowicz:
There’s a big difference on that from a price range standpoint, but he’ll take that too. He’ll take the t-shirt.
Rachel Cantor Walker:
All right, we’ve got two T-shirts.
Charley Burtwistle:
Okay, I like it.
Zach Wojtowicz:
Oh, gosh, you guys are great. You’d mentioned a couple different things I want to circle back on. One was the number of employees you had and Gregg, you also mentioned Rachel bringing in some more diverse hires than you maybe typically had. How do you guys go about finding such great people? You mentioned how fast you’re scaling. And then also just ensure that they continue to be engaged, and happy, and keep that family culture like you mentioned?
Gregg Cantor:
Well, we’ve really developed a good process of finding talent. Some of it’s by word of mouth. I feel like, and Rachel could speak to this, it’s also known in the industry that this is a good working environment. So, we’ve had people actually reach out to us that are interested. But it is a little bit of a challenging market to find talent. But we’ve developed a process of screening and really, I mean, it’s the personalities and the culture is number one, doing the right thing. And then we’re willing to train. If we need to train someone up, we will. But we would rather have that than recycling somebody from somewhere else.
Rachel Cantor Walker:
And we have a lot of connections from our vendors and trade partners and relationships. Yesterday I got a message from one of our plumbers saying, “This guy’s going to be looking soon. You got to call him. Get him. He’s going to be gone soon. You have to jump on this.” So that’s always great to hear when they’re suggesting us to their buddies. And even within this team, there’s actually some interwoven connections. Our lead interior designer, we grew up together and we had similar friends in common. But we didn’t really know each other. And eventually, after following her for a couple years on social media, just keeping an eye on her, thinking that at some point we’d crossed paths, I picked up the phone and gave her a call.
And then even not connections with us, but the team has connections. Our drone pilot and another team member have been close friends for years. We have some family members who are here. So, it’s nice that they have these connections that they bring here, and it just expands the web and it feels very cohesive.
Gregg Cantor:
Well, and what’s really cool to me is, too, that we’re pretty much split down the middle with male and female, right?
Rachel Cantor Walker:
Yeah. I haven’t counted, but yeah, it’s a mix.
Gregg Cantor:
It’s pretty even.
Zach Wojtowicz:
Which even for construction, I mean, definitely anything in the 70-30 is unique. I mean, I’ve always found going to people’s offices that there’s a lot of stereotypes on that side of it, but 50-50 is something to be really proud of in the office. One thing we wanted to ask about, too, just when we talk about your operations is, obviously, you’ve moved on from the fax machine, and you’ve embraced technology. But what was it like before Buildertrend? And how did you go about, I assume you didn’t just rip out the fax machine and say, “We’re using Buildertrend.” But what’s the journey of how you’ve adapted your technology?
Gregg Cantor:
Well, we were spreadsheets and Word documents. And we had a database that we didn’t really use to its fullest. It was a lot more paper. I mean, we always had a system. Costing was on an Excel spreadsheet. But we finally decided to embrace Buildertrend and that really, it took work. But that really revolutionized our whole service, and our approach to even how much we can show customers that happens behind the scenes, not just on the job site.
Rachel Cantor Walker:
Well, I think … How many years have we been working with Buildertrend?
Gregg Cantor:
Probably nine or 10 years.
Rachel Cantor Walker:
Nine or 10 years, which is about, I think when I started full-time. And we were really scratching the surface at first. Really, I would say the Daily Logs was the first thing we started using. And then as Buildertrend evolved, and we evolved. We started adopting the tools that were already there bit by bit. We had some catch-up to do. Then more tools have always been coming out. Now that we’ve caught up, we’re always looking at what’s new, what’s fresh, testing it out.
And they’re all connected, all the tools it feels like. You get one, you master one and then you’re like, “Well, now, it’s linked to this other thing, and now we’re going to teach the team how to utilize this next tool.” And it sounds like integrations and things like that are continuing to grow, and that’s really exciting to us.
Gregg Cantor:
What we shared with Nick, the VP of what, Customer Experience when he was here last week, what we shared is just that there needs to be a cheerleader, or two, actually. We had a cheerleader starting out for Buildertrend, and then Rachel became the lead.
Rachel Cantor Walker:
The champion, as they call it, I believe, at Buildertrend.
Zach Wojtowicz:
The BT champion.
Gregg Cantor:
But once you get everyone to buy in, then it’s just super powerful.
Rachel Cantor Walker:
And the culture of the team, it’s important that the people that we have here, and we bring on are people who are about technology, and change, and staying fresh. And so, that’s something that as we develop this further, the people who stuck around the right fit for where we were headed were the people with that same mindset.
Zach Wojtowicz:
It’s funny because I think that’s a universal business problem is to instigate improvements. It takes someone who is rallying the flag. And even internally, I have a tool that I’m notorious for championing. Charley’s laughing, because he’s like, “This guy …”
Charley Burtwistle:
No, I was going to bring it up, too, yeah.
Zach Wojtowicz:
It’s a thing. Once you get one person, you can start to evangelize it. You start getting one more and another. And it really does take that person who’s committed to it. And in construction, where they’re committed to their fax machines, it can be a dramatic change. That Excel spreadsheet got you where you’re at. It’s scary.
Gregg Cantor:
Right. But what the other thing I love is just to be able to, when we go out and talk to customers, prospects, we tell them about, and we show them actually on our iPad, the portal. And I say often just that, “We’re taking you behind the curtain on what’s happening on your project,” which wasn’t the way construction and remodeling was in the past. So, they just see what’s going on. On the job site, sometimes there’s just only incidental changes in a day, but if they go to the Daily Logs, they can see everything, because we have multiple people working in the background.
Zach Wojtowicz:
And I even heard from a little bird named Nick that you actually even create your own customer journeys. You have maps for what you want your customers to go through. He asked that I bring it up. That’s pretty special. I don’t think I’ve ever seen builders have journeys mapped out for their customers, not to put you on the spot. But I mean, it just shows the level of care.
Gregg Cantor:
No, it’s totally cool. And it started out, it paired up because I don’t know if you’ve heard of the Zen Master …
Rachel Cantor Walker:
Zen Builder.
Gregg Cantor:
Zen Builder, Ed Earl, if that name sounds familiar.
Zach Wojtowicz:
It does.
Gregg Cantor:
But he has a roadmap of the customer experience, how they’re feeling at different parts of different phases of the project. So, what we did is we took and developed three personas of our core customers, and we’re lining that up with that journey. And so, we can try to, in the times that we know it’s challenging for customers because their house is torn up, we give them a little lift and communicate differently and just really be able to speak to their needs. So, we just finished. We have three personas. And now, we’re going to roll it out to our company, and we’re going to try to have some built-in checkpoints so that all hands are on deck. And not every customer’s personality is the same. And Rachel and I, when we go out on calls, we walk out to the car and say, “You know what? This is a …” whatever the name is. We have three different names. But we know right away the personality, because we’re prepared. And it’s great tools.
Zach Wojtowicz:
It really is. That’s amazing. It’s just applicable to the things that matter to come to a great experience. What enables us to do that internally is our tooling, too, like eliminating inefficiency, so you can be there at the right times, make sure you have the right checkpoints, eliminate friction. It all matters to having the great experience for your customer. And then they tell their friends about it. It creates new business for you. It’s this effect of other people really celebrating what you’ve built because you’ve put the thought and care into it. So, kudos to you guys. That’s awesome.
Gregg Cantor:
Well, thank you. And I also have to give Rachel credit besides just getting Buildertrend to the next level, but being open to communicate and be more transparent with customers because that’s what they want. And we have a much younger base of clientele now. And they want to see more. They want to know why. They want to know sometimes the nuts and bolts. And so, we will explain that.
Rachel Cantor Walker:
Which is a little scary. With the pandemic, we were already using a lot of the tools. And we started to, “Okay, well, this is maybe the place where we should start to open things up a little bit.” And the first thing went well. So, we’re like, “All right, maybe we should keep going. All right, we’re going to open up the next thing.” And it’s knock on wood, it’s gone really well.
Zach Wojtowicz:
Do you remember what it was the first time when you started the project? Like, “Okay, we’re going to show them the Buildertrend portal.” Or maybe you have other ways that you’re being transparent.
Rachel Cantor Walker:
Because it used to be we would open it up at construction. When we started to open up, we didn’t open up everything. It took us some years before we were opening up anything actually.”
Gregg Cantor:
Because we were scared, to be honest with you.
Rachel Cantor Walker:
Yeah, well, and it was mostly just that we wanted everything figured out on our side. Coordinating with multiple project managers and multiple team members, we wanted to have it flushed out, figured out before we then took the customers on a rollercoaster with us. We wanted to make sure that we rode it a few times. So, it used to be at construction, we would open it up. And then actually now open it up at design development. So, the second really that they start to work with us in the design phase from the very beginning when they’ve committed to us, we open it up, and we share.
This was another scary thing, was sharing drawings, sharing, renderings, sharing concepts, extending this trust, hoping that they trust us, and we trust each other. And there’s always that fear, will they go somewhere else? And we feel like we give enough information and we develop that relationship and give them really everything we can. And they really don’t go elsewhere because they’re just like, “We get everything here, why would we go somewhere else?”
Gregg Cantor:
Well, and I have to say, Rachel taught me that because that was one thing that I had some discomfort about. And I think if you talk to most designers and builders, they hold onto those assets. But here’s the thing is, it’s a leap of faith for us and for the customer. So, if we’re sharing all the work product, and we’ve vetted a customer that we want to work with, and they’ve vetted us, then the chances of it going sideways are slim. And so, you win. You lose a few once in a while, but the upside is much greater.
Charley Burtwistle:
So, I think what’s really interesting and what I like to hear your perspective on, you mentioned your customer journey and how you view that, something that we’re constantly iterating on here at Buildertrend is our customer’s journey and what features they should adopt first and how to get onboarded and things of that nature. So, if you were a customer success coach at Buildertrend, and you’re onboarding a new Buildertrend user, what advice would you give them on, here’s how you start rolling things out, here’s how you get team buy-in? And Nick, who I hate to give shout-outs to on the podcast because I don’t think he listens to it, but if he does listen to this one, he was very complimentary of you guys on his visit. How do you get people up to the super users like you guys are?
Gregg Cantor:
Well, I think you have to have a good roadmap and have things templated out and have things in place, like the backend stuff, to get it all built out. At least the portions you’re going to open up to start. But then you need to get your staff and get everybody’s buy-in, not just say, “Here you’re going to use this.” Get input. Hear what the pain points are from people. Adapt and just be inclusive. And if you have all your team buy-in, then people will use it, and they’ll be responsible and they’ll keep things up to date. And then the customer benefits from it. And we do second.
Rachel Cantor Walker:
I think it all starts with why. I think if they understand why something’s important, then they’re more likely to run with the tools because they get the big picture, hopefully. And maybe they can’t get the whole picture, but they get that part of the big picture. And the more that you can have them understand each bit, then they start to see the big picture, too. And I would say that we turned a corner when we had our leadership team understanding why. So, then they could continue the mission to their teams on why. And something that we talked about with Nick, like about Nick again, was that …
Charley Burtwistle:
We can cut this part.
Rachel Cantor Walker:
… having us, particularly having your champion connected and understanding the mission of Buildertrend is really important. Because I know there’s been times where I like it. We make change really fast here. Sometimes it’s a little too fast for everyone to hang on. And so, we need to not go that fast always. But you guys move really fast. Buildertrend moves really fast and makes changes really fast. And after going to Nebraska and really understanding the values and the mission and how things operate, I get it, and I appreciate it. And I’m able to then also when they’re getting frustrated, “Oh, this changed and I don’t like change, and I don’t like that it changed this way. Why did they do this?” Whatever.
And I’m like, “Hold on. You know that they always come through. By tomorrow, it’s going to be worked out. They take the feedback we give them. We’ve seen it. We’ve had some feedback and then seen the adjustments occur pretty quickly,” which again, I really like. So, you need the champion to also be in touch and sharing the message, so that it carries all the way through.
Gregg Cantor:
The other thing I would add, too, is I feel like now our staff all see the value in so many different ways of Buildertrend, such as we have a finished job that is in warranty and we get a warranty call, and we can refer back to photos and see what’s inside walls. And we have great documentation. And on jobs that are in construction, the ability to collaborate and share photos. And sometimes we’re together. I mean, we meet once a week as a team to go over jobs. But sometimes someone’s in the field, someone’s in the office, and we can collaborate with the posts and the photos and videos. And it just really is efficient.
Rachel Cantor Walker:
All right. We’ll stop the Buildertrend sales pitch.
Zach Wojtowicz:
Put it on Twitter. Here we go.
Charley Burtwistle:
Perfect.
Zach Wojtowicz:
Thanks guys. Well, This has been an incredible conversation. Really, really a pleasure to talk with you about your business strategy and the way you use the software. And you just seem like an amazing family, that if I’m even in in San Diego, I may want to live there, I get a sweetheart deal …
Gregg Cantor:
Well, we’re thankful do for Buildertrend because we’re really feeling the support. And you’re including us in being a beta tester. And Nick listening to some of our pain points and trying to help us navigate through this is, it just feels really good for us as well.
Zach Wojtowicz:
That’s amazing to hear. Well, we love our customers, so you’re welcome officially from Buildertrend, from “The Building Code.” You’re always welcome back. We’d love to have you.
Charley Burtwistle:
Absolutely.
Gregg Cantor:
Thank you.
Charley Burtwistle:
Well, thank you, guys.
Rachel Cantor Walker:
Thank you.
Zach Wojtowicz:
Mr. Burtwistle, what’d you think?
Charley Burtwistle:
Well, Zach, as always, I thought that was a fantastic interview. I think we need to go out to San Diego and spend a couple days with them like our good friend Nick did.
Zach Wojtowicz:
Well, first off, let’s talk about that. They sent Nick before even you? Everybody’s getting trips before you.
Charley Burtwistle:
Yeah, that one’s a tough one. And then he made a whole week of it. He took his wife out there …
Zach Wojtowicz:
Oh, my goodness.
Charley Burtwistle:
… on vacation to San Diego.
Zach Wojtowicz:
Not to dwell. I didn’t know that part.
Charley Burtwistle:
Disguised it as a customer visit.
Zach Wojtowicz:
But you did get an in. They’re going to come to Omaha and get you an ADU, like that thing …
Charley Burtwistle:
A t-shirt as a promo.
Zach Wojtowicz:
Or a t-shirt.
Charley Burtwistle:
Yeah.
Zach Wojtowicz:
You were big on the t-shirts.
Charley Burtwistle:
Yeah, no, in all seriousness, I get why Nick was so excited about visiting them and why we got them on “The Building Code.” I think that what they stand for and how they operate, not only is how other construction companies should look like, but just how other companies in general look like. They’re talking about user personas and customer journeys and stuff that Zach and I talk about on the daily here at Buildertrend. So no, I always am fascinated by the similarities that we have with our customers and their businesses and our businesses. And I wasn’t fascinated by the similarities. I’d say I was more so impressed by the similarities in this episode.
Zach Wojtowicz:
And innovators, they’re really pushing the boundaries. And I loved our dialogue about how they have really adopted technology. And Gregg is a huge part of that. And he’s been in the industry for a long time. It just shows you that there’s a lot of people out there that see the waves of change coming. It’s really, really exciting to pick their brains about that. It’s fun to see families working together and really growing together. My own sister-in-law actually works at Buildertrend. You met your fiancé at Buildertrend. All these familial connections, it connects you to the whole experience. So, really awesome episode. Great people. Thank you for joining us. And I think that’s about all the time we have today.
Charley Burtwistle:
That’s about it. As always, like the podcast, review the podcast and subscribe to the podcast.
Zach Wojtowicz:
And crowdfund Charley’s building projects.
Charley Burtwistle:
Yeah, that works, too. We should get a GoFundMe started to get me out somewhere.
Zach Wojtowicz:
We’re clearly not paying you enough.
Charley Burtwistle:
Just travel out of Omaha.
Zach Wojtowicz:
We told you we were going to be silly. I’m Zach Wojtowicz.
Charley Burtwistle:
I’m Charley Burtwistle.
Zach Wojtowicz:
We’ll see you next time.
Charley Burtwistle:
We’ll see you next time.


Gregg & Rachel Cantor | Murray Lampert
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