Marketing your construction business through your website and social media profiles is often talked about. But are you also promoting your company offline?
A mixture of offline and online marketing can improve your brand awareness and tell prospective customers about your service.
Not sure how to get started? Check out our list of the best offline marketing ideas for construction pros.
What is offline marketing?
Offline marketing, simply put, is marketing that isn’t online. This type of advertising makes use of traditional media like print materials, radio and billboard ads. It can also include event marketing and sponsorships.
Offline marketing strategies in the construction industry
Creating a marketing plan for your construction company should include offline marketing tactics. Check out this list of ideas below.
1. Create industry partnerships
This marketing strategy allows you to reach potential customers that you wouldn’t have access to before. Partner with subcontractors on joint projects and promotional giveaways. You can also ask local companies to refer their clients to your business and offer to do the same for them. For example, remodelers can generate leads by establishing a relationship with realtors and plumbers.
2. Donate time and materials to your community
Getting involved in the community goes a long way with improving brand awareness. As a bonus, you’ll have another way to market your services to those living in your area. Your construction team can help fix up a home or volunteer at charity events. If you don’t have time to spare, consider donating leftover construction materials to local nonprofits.
3. Be a sponsor
Gain brand recognition by being an event sponsor. Decide what type of event you want to sponsor based on the result you’re looking for. It could be anything from a local festival to a construction industry show. At the event, make sure to give out branded merchandise to further advertise your company. An extra perk? Some events get media coverage, which could provide additional PR opportunities.
4. Attend trade shows
Trade shows are a straightforward way to promote your construction company to the right audience. Take care of the small details before the show like creating informational materials for prospective customers. Set up a booth that will entice people to stop by. Then, staff your booth with employees who will sell what your company is offering. Need a way to gather leads? Buildertrend has a CRM tool where you can add lead information right in the app.
5. Host an educational event
If sponsoring or attending events isn’t enough, try hosting your own! Workshops are a great way to promote your business, especially if you want to gain more local customers. Speaking at these events will get your company more exposure and give people a chance to meet you. This offline marketing idea will establish you as a thought leader in the industry.
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