Further improving your company’s website

"The contour construction story" on a tablet on a table with blueprints

Your company’s website and that yellow pages you’ve had for years should be very, very different. Your website should be a captivating place with changing content and all sorts of information that would be useful to potential clients. These days, most people head to the internet to research before making any decisions which means your site needs to draw them in … so there’s no doubt that spending some extra dollars to further improve your website will be well worth it. Try making some of these changes:

Make the website space visually clear and appealing.
A cluttered page (especially a cluttered homepage) of your website is not only unappealing to viewers but it also makes visitors feel like they’re being yelled at slightly. So, limit what is on your homepage and just add tabs for other sections that you feel are necessary. Going for a cleaner look will do wonders! And every time you add new content to your website, that’s another piece of content that can show up in search results so it will only benefit you to regularly post on your website. Whether it’s adding results of recent projects or blogging on a regular basis (which I’d highly recommend, as you’ve got a lot of knowledge to share), these new, regular posts will only increase the chances that people that will find your business and your website when searching for a contractor. And having tabs for these kinds of things will clear that homepage up!

Keep your site up to date.
No matter what part/tab of your website that we’re looking at, if you haven’t updated it in the past few months, that’s not going to look very good on your part. Always be sure to clean up your site to remove any outdated content from any pages (especially the homepage), like offers that are expired, and keep up to date with newest contact information, etc. Bottom line, make sure that your site never seems old, as people will think you don’t care enough to update it and it won’t reflect well on you.

Remove any features that visitors will find annoying.
Anything that pops up, pops over, things that scroll differently than the rest of the site, videos that start playing automatically, etc. … none of those things are good. How many websites have you visited recently that have had any of those features? Probably a lot, and you’ve probably been annoyed by all of them. Even if the annoyance just lasts for a minute, it’s still going to affect the visit. These things might cause a visitor to bounce, so delete any features they will find annoying.

Make sure your site is fast enough.
Slower websites repel visitors a lot of the time, so you might want to do what it takes to speed your site up. Especially if there are videos and images on there, as you don’t want those important and visually appealing elements to have a hard time loading.

Make it easy to contact you.
Sure, some people will prefer to call you with the phone number you provide on your website or some may even send you an email later with the email you provided, but you should also provide visitors with an easier option: to contact you directly from the website. Whether it’s a contact form or an email box that pops up, this gives visitors the option to take care of the contact part right then and there. This is a great thing because it limits the steps between a customer’s initial interest and hopefully making a sale.

Step up your visual game.
We see them every day (unfortunately) … websites full of text with little to no images to break up the text. Most people aren’t going to sit there and read all of the text. They will click off your site and go somewhere else, which is probably the last thing you want. Try to focus your homepage on one large picture, or a slider of pictures, so people can see how good your work is rather than reading paragraphs about it. And for any text that is necessary, try spreading it out or simplifying it with small lists or small sections of text. To summarize, just don’t swamp your site with paragraph after paragraph, as images say a lot more.

Update the ‘About Us’ section of your website.
Does your ‘about us’ section have a picture of the team and provide bios and information regarding when the company started? As great as that is, people don’t need the full history of your company. What they really want to know are the various ways that your company has benefitted its clients, from your ability to complete projects on time to the types of projects you specialize in and so on. It’s all about providing simple and informative information throughout your site, and nothing unnecessary that doesn’t somehow pertain to your website visitors.

Of course, making all of these website improvements isn’t going to automatically get you more customers. The follow-through is up to you and your team but the website will hopefully cause more people to contact you!

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