Business

How to create a construction company mission statement – then put it to work

Company mission statements aren’t just for large corporations anymore. Here's how to create one for your construction company.

Create a construction mission statement

“To bring inspiration and innovation to every athlete in the world.”
“To empower every person and every organization on the planet to achieve more.”
“To refresh the world.”

Can you guess the big-name companies behind these inspiring mission statements? Summing up each business’ objectives, strategy and values, mission statements like these (Nike, Microsoft and Coca-Cola, respectively) say a lot with very little. But these aren’t just aspirational words strung together to make an organization look and feel good.

They’re important, and every business – whether big, small or in between – needs one. That includes your construction company.

The best mission statements go beyond stating what you do and dig deeper into the why. When written clearly and concisely, they can motivate your team, highlight your organizational values to the external community and guide the company forward. A construction company mission statement shouldn’t just be whipped up then left behind. It should be put to work. Writing it is only the beginning.

As you forecast for the future, you can use your mission statement to focus company goals and tactics. But what does that look like in action for a construction company? What should a strong mission statement include? And how do you know if it’s time to retire an old one?

We interviewed Matt Troyer, CEO of Indianapolis’ Emergent Construction, to answer these questions and see how one team has centered itself around their company principles.

Emergent is an area leader in construction and an industry leader in branding. What are the benefits of having a company mission statement?

Matt: A single individual can only go so far. To get a team all rowing in the right direction, there must be a foundational level agreement of how we must operate:

  • A lens to make all decisions through
  • Non-negotiables for everyone to be a fit within that team
  • How we make decisions to hire and “un-hire”
  • How we interact with clients, vendors and each other

It also frees up the owner or leader of an organization from pressure of feeling like the judge of everyone. These are the rules we’ve all agreed to and, if you’re acting outside those values, it is an easier conversation.

We have structured our company with a few different tools, too. Our core purpose, along with our core values, give a clear direction of where Emergent Construction is going.

What are the elements of a strong mission statement?

Matt: I believe it must meet the requirements of a S.M.A.R.T. goal: Specific, Measurable, Achievable, Realistic and Timely.

Seeing a timeline, a number goal and clear measurables make it doable to review how you are trending toward that mission statement.

How should construction owners put their mission to work once it’s completed?

Matt: We created graphics of our core values and posted them on our website, in our office and now included in our sales process to go over with clients. Everyone that works here, or with us, should become knowledgeable of these.

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What is Emergent Construction’s mission statement, and how has it helped guide your company?

Matt: By 2023, Emergent Construction will have facilitated 300 client experiences so they could become more connected with each other, make meaningful memories in their spaces and live their best lives.

This statement gives everyone here something to shoot for and a reference to check in annually, quarterly and weekly.

How does a business owner know if their company mission is working or not?

Matt: For us to know that our core purpose or core values are working, we tie them into customer and employee surveys. This allows us to measure the overall health of the environment we are trying to build.

Why do you feel it’s important to connect employees to a construction company mission statement?

Matt: In a blue-collar world, this stuff used to feel like we didn’t need it, or it was only for large corporations. We recognize that in order to attract new people to our organization and clients to our growth plan, connecting with them on this level has been worth every minute spent.

We all want to be connected to something and to be part of something larger than ourselves. Since we spend so much of our lives at work, it needs to be a priority.

Here are a few things we’re doing to connect our team to these beliefs:

  • Talking about them as much as possible
  • Presenting regular highlights of an employee living out a core value
  • Tying our bonus structure to this criterion in annual reviews

How often or when should a mission statement be changed?

Matt: It’s worth reviewing annually to make sure there are no changes or updates that make sense. These become deeply rooted in who we are versus the work we are actually performing, so those statements likely wouldn’t change often.

Want more marketing tips?

A strong construction mission statement is only the beginning of masterful marketing in this industry. For the rest, Buildertrend has your back. Check out these budget-friendly tips or download your very own marketing campaign worksheet.

Be sure to also check out our online resource library for countless articles, customer stories and podcast episodes filled with tips to help promote your business like a pro.

About The Author

Sean Robinson

Sean Robinson Sean Robinson is a senior content marketing specialist at Buildertrend

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