Branding in construction: How to build a strong brand

Quality craftsmanship can’t always speak for itself. That’s where establishing a strong brand identity comes in.

Your construction company’s brand is the promise you make to prospective clients before the work even begins. A strong logo design coupled with strong branding tells your clients who you are and what they can expect when they choose you.

We know creating a unique construction company brand identity can be challenging. easier said than done. We’re here to help!

3 tips to establish strong construction branding

There are many pieces to the brand identity puzzle, and as much as they all have an important role to play in brand recognition, a few are strategically more significant for construction branding than others.

Let’s take a look at your brand’s construction logo design, the look and feel of your brand design and how these can set your construction company apart.

1. Craft a memorable logo design

Logos are important. They are more-often-than-not the first visual representation of your construction company. Ideally, when clients see your logo design, they should instantly associate it with your business and the standard of work you do.

Take a second to think about other brands that are easily recognized by their company logo and why. Now, think of your own brand and how you could make your construction logo memorable while also setting a precedent for your company. Your logo should be tied to and associated with your business and the types of excellent construction services you provide.

It’s also important to note that it can often be effective to create a logo that is meaningful to you or your company in some way. This will help to build your brand identity and a connection between your brand and the business itself. This connection will then bring the two together, and you will help both former and new clients to make the correlation.

Once you have some ideas in mind, it may be good to consult or hire a professional graphic designer to design a brand new logo or create a rebrand of your existing logo and brand design. They will be able to provide an outsider’s perspective while helping you bring your vision to life.

2. Set yourself apart from your competitors

After establishing your logo and overall brand for your business, it’s time to put it to use. Update your signage, website design, online ads, social media, business cards – anywhere your target audience will see it. The more often your clients and potential clients see your company logo, the faster they’ll remember your company name.

Word of mouth referrals are great, but these days, it takes more than that to keep up in the world of construction. Promoting your business online is the most effective way to create great brand awareness and stimulate growth.

One of the easiest and most cost-effective strategies is investing in a professional website. Having a nicely designed website that matches your logo and company branding will help to set you apart from your competitors and give you nearly endless lead opportunities. You can optimize your site to get more hits from online searches and leverage it on your social media accounts as well.

And did you know that we offer website services here at Buildertrend? Yep, you heard that right!

We’ve got a whole team dedicated to helping you build your company website. They work directly with you, our builders, to ensure everything’s consistent with your branding strategy and exactly the way you want it. We understand that you want to stand out and present your construction business with professionalism, so let us help with that.

3. Build credibility with professional brand design

Developing a strong, recognizable brand will help you to build credibility and trust with your client base. Whether they are new, current or past clients, they will know that you run a reliable business with high standards and high quality of work.

Creating this trust is where word of mouth can be really valuable. When clients hire you to take on their project or build their new home, they will associate your superior services with your company’s brand. And by making that connection they will be more likely to call you for their next project or refer their family and friends.

Let Buildertrend keep your custom construction branding on point

We know strong branding is important. That’s why we make it easy within our platform for you to add custom branding to your website design, customer portal, documents, the Buildertrend app and more. And with Buildertrend Pro Websites, you have the ability to add a login box to your website. The login box will allow you, your team, your subs and your clients to log in to Buildertrend to view information without ever having to leave your company website. At Buildertrend we ensure your branding stays consistent and your construction business is always presented with the utmost professionalism.

Need some help or want to learn more about our branding and website services? Schedule a training session with our team today. To get signed up, give us a call or reach out to your account executive and they’ll be more than happy to help!

Construction branding FAQs

About The Author

Chelsea Cole Chelsea Cole is a senior content marketing specialist at Buildertrend