The HGTV experience with Jason Bliss: Benchmark Construction
Jason Bliss, owner of Benchmark Construction, joins us on this episode of The Building Code to talk about San Francisco Bay Area trends and his experience on HGTV’s hit show, Brother vs. Brother.
THE HGTV EXPERIENCE
Jason’s company was featured on season six of HGTV’s popular, construction-focused reality series Brother vs. Brother. The show stars twin brothers, Jonathan and Drew Scott, who compete to see which can make the biggest return on a house after they remodel it. They don’t go it alone, though. Instead, the brothers enlist the help of leading remodeling companies. Enter Benchmark Construction!
After meeting with producers and doing camera tests, Benchmark Construction was assigned to Team Drew. Then, it was game on.
Team Drew and Benchmark Construction won four of the five challenges, but Team Jonathan claimed the overall competition when his house sold for a couple thousand dollars more. Although his team didn’t come out on top, Jason says his experience with HGTV was worth the hard work.
Since the episodes aired, Benchmark Construction gained exposure, grew their portfolio and increased credibility in the marketplace. Jason calls it the best commercial he didn’t pay for.
SAN FRANCISCO BAY AREA TRENDS
A common trend Jason notices in Bay Area homes is the mixing of warm/cozy with modern/contemporary. While modern style is still on the rise, adding natural pops of warmth makes a home feel less sterile and more appealing.
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