How to better advertise your construction company online

Sean Robinson / Buildertrend

Gone are the days when you could rely on traditional platforms alone – newspaper advertisements, word of mouth, the Yellow Pages – to market your construction business. Far too many business owners refuse to acknowledge how important online marketing is for business success. Whether the reasons are time, money or just a lack of caring, it’s time to realize that the customers care and they are what it’s all about. In order to be relevant in this day and age, being online is a must. Having a website that’s search and mobile optimized, engaging on social media, and utilizing email marketing might seem like too much to worry about but once again … it’s all about the customers. Your customers are online and that means you need to be online, constantly reminding them that you exist and why your business is their best option. Follow some of these tips to improve your construction company’s online advertising efforts:

Credibility: Being licensed and bonded is legally required for most contractors so why not put this information where it is readily accessible to anyone that visits your website? By doing so, you’re putting any future clients at ease by proving that you are an honest contractor. Any additional certifications you have from associations, manufacturers or government agencies are great to display as well.

Mobile-optimization: Not only should you have a good website but it is necessary for it to be formatted for mobile use. Many searches happen on a mobile device so if your website isn’t mobile-friendly, that could cause you to miss out on a lot of potential customers. And the same principle should be applied to any email marketing you might do, ensuring that any email templates you send out are showing up correctly across different mobile devices and operating systems.

Get blogging: By having a blog on your website you can further connect with your customer base, keep customers up to date with your business and become a thought leader in the construction industry. Another important reason to have a blog on your website? To improve your company’s standing with search engines like Google, as they give preferential treatment to sites that consistently update and share relevant content. And not to mention, it gives you more content to share on your social media platforms!

Optimize for local SEO: Search engine optimization is the process of affecting a website’s ability to get traffic from “free” or “natural” search results on any search engines. Besides having a blog, other actions need to be taken to optimize your company’s local SEO. Not only should you make sure your site is primed for performance on search engines but it doesn’t hurt to create business profiles through the various search engines.

Utilize the power of social media: Not only will your social media profiles potentially help you with SEO but they serve as invaluable tools for spreading the word about what your company is up to, sharing any blog content and connecting with your target customers. Social media also serves as a great way to keep up with what your competition is doing! And not to mention, you can pay to advertise on most social platforms which means more exposure to your audience and any other audiences that you specifically target.

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