Sales Management and Marketing Strategies
No Upcoming Dates
This session is for Buildertrend customers interested in developing unique marketing strategies for their construction business. Expect in-depth networking opportunities with influencers and classes filled with digital, content and brand marketing lessons.
You would be a great fit for this session if you:
- Are responsible for marketing or sales in your company
- Want to take your sales and marketing practices to the next level
- Need help with understanding your target audience, creating valuable content and building your brand
What’s on the agenda?
Classes, workshops and 1:1s
Building a Strong Sales Team
Learn how to recruit, train and manage top sales pros, and how to properly motivate them with compensation strategies. We’ll also dive into each of Buildertrend’s Sales tools.
Effective Sales Presentations
Struggling to close deals? We got you. Learn how to craft compelling sales pitches, overcome client objections and create a sense of urgency – without coming off too salesy.
Measuring ROI and Data-Driven Decision Making
It’s time to dig into the numbers. In this class, we’re teaching you how to set key performance metrics, analyze sales data and refine your marketing strategies. We’ll also show you how Buildertrend Business Insights is the key to making smart business decisions.
Influencer roundtables
Sit down with the top names in the industry to learn their top marketing strategies, and get all your burning questions answered.
Digital Marketing for Contractors
We’re taking things online to show you the power of having a professional website, SEO strategies and how to attract more leads through online ads and social media.
Content Marketing and Branding
In this class, we’ll be talking all about your brand – starting with identifying your target audience. You’ll learn how to attract and connect with them through your brand, as well as how to create valuable content they can engage with.
Reputation Management and Customer Reviews
No one likes negative feedback. But we’ll teach you how to learn from bad reviews and turn them into opportunities for growth, as well as how to build a 5-star reputation in your community.
Marketing Integrations
We’ll share how you can connect with your favorite marketing platforms to achieve even greater results – without worrying about double entry.
Leadership roundtable
Learn from the best at Buildertrend! Meet with a few members of our leadership team involved in marketing, PR and website creation for a live Q&A.
Networking and Meals
Breakfast
Breakfast and coffee are provided both days upon arrival to Buildertrend. On Wednesday, we’ll host a short orientation and then show you around our building – you might see some familiar faces!
Lunch
Lunch will be provided both days allowing you to network with other attendees, coaches and Buildertrend team members. Unlimited snacks are also provided all day.
Happy hours
Enjoy unlimited free beer, seltzer and wine at the Buildertrend bar both days to unwind and mingle.
Networking Happy Hour
We host a happy hour and appetizers at Smokin’ Oak on Wednesday for all attendees, coaches and other Buildertrend team members. Dinner is not provided on Thursday.
Transportation
Transportation to and from the airport
We don’t provide transportation to and from Omaha Eppley Airfield. Please use ride-sharing options such as Uber or Lyft. You can also arrange for a cab by calling zTrip at the following number: (402) 292–2222.
Transportation to and from Buildertrend
Shuttles are only available to guests staying at The Element Hotel Midtown. Meet directly outside the hotel lobby both mornings to be taken to Buildertrend. Wednesday’s shuttles leave at 7:15-7:30 a.m. CT. and Thursday’s leave at 7:30-7:45 a.m. CT. They’ll also leave from Buildertrend to the hotel during evening happy hours.
Luggage
If you need to leave for the airport directly from Buildertrend on Thursday, feel free to bring your luggage in the morning and we’ll store it for you.
General schedule
Day 1
Day One of BTU kicks off at Buildertrend Headquarters at 7:45 a.m. The morning will start with breakfast, a tour of the building and opening remarks from our hosts. Then, from 9 a.m. to 1:20 p.m., you’ll attend several educational sessions with a brief break for lunch. The afternoon will wrap up with one-on-one time with your coach. Following the events at the office, the BTU team will host a happy hour event, where we encourage all attendees to join us for networking, food and drinks.
Day 2
Day Two of BTU will kick off at Buildertrend Headquarters at 8 a.m. where breakfast will be provided. Educational sessions will run from 8:30 a.m. to 1:45 p.m. with a brief break for lunch. The day will conclude with closing remarks and then dedicated time for one-on-ones with your coach that will conclude at 3:30 p.m.
*This schedule may be subject to change
Pricing details
You’ll pay a flat rate to attend Buildertrend University. Per-ticket price includes all taxes and fees.
$999 per ticket
- Admission to all classes
- Breakfast, lunch and snacks both days
- Networking event
- Unlimited beer, seltzer and wine at happy hour both days
- Take-home materials to help you apply what you learned