3 ways warranties help your team exceed client expectations

Sean Robinson / Buildertrend

Clients are a hungry bunch. They expect a lot from the construction companies building their dream homes. So, the question is: Do you know how to give them what they want?

Today’s homeowners are more knowledgeable and have higher expectations than ever before. They want digitally savvy builders, insight into their projects, teams that excel at both construction and communication – the whole nine yards.

To achieve success in today’s market, construction professionals need an exceptional plan in place to not just meet but exceed client expectations. This can often be what makes or breaks a business. Because it should never be just about quantity of projects. It’s also about the quality you offer clients – both new and old.

Besides doing top-notch work, what else can you do to win clients and prospects? Simple. Wow with warranties.

Offering enormous protection for a small investment, structural warranties build the confidence that sells homes. Here are the top three ways they help your team exceed client expectations:

1) Allows you to deliver the quality clients want

78%. That’s the share of those who say they’re willing to buy from a company with an excellent reputation score, according to a 2020 report from RepTrak. And that makes sense. People like to work with those who other people like. It adds authenticity and trust to your business – especially if it’s an industry leader doing the vouching for you.

That’s where warranties come in, and why Buildertrend has partnered with 2-10 Home Buyers Warranty (2-10 HBW) to bring more value to your customers. This is the industry leader in builders’ warranties. You want your builds to be backed by these guys. Why? Doing so not only relieves you of financial liability against structural defects, it also provides third-party validation of the quality of your work, strengthens your legal position, advances your reputation amongst competitors and sets buyers’ anxieties at ease.

By purchasing warranties through 2-10 HBW, you’re telling clients that you’re so committed to building the best homes, you’re willing to back up that commitment with an investment in structural warranties. And if issues arise, the build and budget are both protected. You can’t get more quality than that.

Consider this, too. Not every builder qualifies to cover their homes with 2-10 HBW. Getting their seal of approval serves as proof that you’re not just some average builder. You’re a boss builder.

2) Shows you’re committed to clients now – and in the future

Nobody wants to work with a company that might go out of business tomorrow. That’s especially true in residential construction, where jobs span months upon months upon even years. Sustained success is good for not only your bottom line but also clients’ peace of mind.

Does that mean clients care about your revenue forecasts, long-term business plan or year-over-year growth? Probably not. What they do care about is having proof of some sort of safety net.

Warranties from 2-10 HBW act as that safety net. Think of it this way: With every home you build, your exposure to risk increases. When something goes wrong, the costs can be catastrophic. The average price of a structural claim alone ranges from $47,000 to $113,000. With a warranty, your business – and clients’ builds – are protected for years to come.

Issues with a previous build won’t weigh down your current jobs – or the many to soon come. You’re in the construction game for the long haul, and that’s just what clients love to see.

Elements of a contract

3) Gives clients what they’re asking for

Warranties aren’t just some fancy industry thing homeowners are clueless about. They’re not only aware of warranties, they’re asking for them.

Did you know 94% of prospective homebuyers are more likely to purchase a new home from a construction team that offers a structural warranty? True and true – according to a co-sponsored survey from 2-10 HBW and the National Association of Home Builders (NAHB).  True and true. This means clients want the type of warranties that come from industry leaders. Businesses they trust. Companies like 2-10 Home Buyers Warranty.

Providing warranties from 2-10 HBW shows you’re listening to what clients are directly asking for. Plus, you can do one better. You’re able to give them coverage from the very best of the best in the industry.

Get warranty coverage by 2-10 HBW and Buildertrend

Buildertrend, the leading construction project management software trusted across the globe, has partnered with 2-10 Home Buyers Warranty to deliver more value to customers through affordable, comprehensive warranty options.

To get the type of coverage that protects your business and turns any client into a happy one, sign up now here.

Huge benefits for a small investment await.

About the Author

Sean Robinson
Sean Robinson

Sean Robinson is a copywriter at Buildertrend

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