A Q&A with our sales team: Tips on how to get the most out of your Buildertrend demo

Getting ready for a sales demo is a bit like preparing for a first date – you want to make a good first impression and see if there’s a connection worth pursuing.

When it comes to Buildertrend, your prep work can make all the difference in finding out if it’s the right fit for your construction business. That’s why we spoke with two seasoned Buildertrend sales reps to get their insider tips on how you can maximize your demo experience.

From jotting down your pain points to knowing what questions to ask, their advice could be the game-changer in your decision-making process.

So, grab a pen, get comfortable and let’s make sure your demo goes from just another meeting to a pivotal moment in your business’s growth.

What should a potential customer prepare before for their demo?

Nick Harrahill, regional sales manager at Buildertrend: “Have an idea of what the biggest pain points in your business are. Are projects taking too long? Are you losing money on change orders? Are you getting too many phone calls?”

Austin Rowlett, solutions engineer at Buildertrend: “The most important step to prepare for a sales demo is to determine your company’s needs.”

What should they research before their demo?

Nick: “I don’t think there’s a right answer here. There’s only so much research you can do, because simply put, Buildertrend isn’t a fit for everyone. That’s why we recommend doing a demo or two, so we can work together to see if it’s a fit for your business.

“You don’t need to go in blind either. Have an idea of what Buildertrend does and what we offer, think about your biggest struggles and let’s work together to solve those issues.”

Austin: “Research beforehand can be helpful, but it’s not needed. Our website offers quick feature videos and client testimonials. It’s most important to identify your company’s pain points and current processes.”

What questions should they ask themselves before attending their demo?

Nick:

• Where are you struggling?
• What’s taking your team the most time?
• Where are you losing money?
• Where is your business at now, and where do you want it to be in a year? Five years? Ten years?
• Do you want to take on more projects?
• Do you want to do fewer, more high-end jobs?

Austin:

• What issues are you currently running into?
• What are you currently using to try to solve these problems? 
• How are these problems impacting your business?
• How can your company improve? 
• Where do you see your business in the next year? What about five years and beyond?

Who should they include on the call?

Nick: “It’s always good to have decision makers on the demo. It’s really hard to see a demonstration, remember all the value and all that was discussed, then try to relay that information.

“If we can gather decision makers and a couple other key stakeholders or would-be users of Buildertrend, that’s where you can get the immediate feedback and understanding if this will be the right solution for your company.”

Austin: “Group demos with multiple team members are the most insightful. This gives everyone the opportunity to talk through their current processes and pain points to identify where Buildertrend can alleviate the problems.”

Why is it important for them to sign up during their demo?

Nick: “Sometimes as humans we tend to overthink things. If we see a solution and we know it’s something that’s going to be beneficial, why not give it a try?

“Prospective clients tend to think of all the reasons it wouldn’t work instead of the reasons it would. If we can even solve one issue that’s a pain in the side, isn’t it worth exploring the software to see how much it can alleviate that one pain, and see what else we can uncover? We certainly think so.

“By signing up on the spot, you’re making a commitment to the software and wanting to give it a true genuine try – and we’re ready to be committed to you as well.”

Austin: “It’s easiest to present Buildertrend to your team with your own company data in the account. This will show real-life examples of the value Buildertrend will bring to your company. This will also help you start building out an implementation plan with our team faster.”

Get the most out of your Buildertrend demo

Now that you have what you need to prepare for your first date – or demo – with Buildertrend, you’re ready to tackle it head on.

Whether or not Buildertrend is the right fit for your business, you won’t know unless you see the product in action and how it can work for your team. If you haven’t scheduled a demo yet, take the next step toward working simpler and driving profitability – and book a meeting with one of our reps