4 ways to keep your construction business busy during the winter slowdown
Oh, the weather outside is frightful! But your business is looking delightful!
Yep, you’ll sing a new tune when you use those blustery, blizzardy months to your advantage. Just because everything outdoors is frozen doesn’t mean you have to put a freeze on your construction business.
Make offseason opportunity season.
Winter just got its official start, but you don’t have to think of the next three months (fingers crossed that groundhog brings good news) as a time of super long nights, super high heating bills and super sick coworkers. Instead, shiver with glee. After all, this is the best time to focus on all the things you couldn’t when juggling dozens of jobs at once.
So, don’t slip on black ice. Slip into following these four tips to keep your construction business busy during the winter slowdown:
1) Shovel in new leads
Landing leads is tough work – especially when your mind is racing as you physically race from jobsite to jobsite. That’s what makes winter an ideal time to focus on building your client base.
Having smart technology on your side, you can go from small timer to industry tycoon. With existing leads, you can draft customized proposals, write up amazingly accurate estimates and – ultimately – sell more jobs.
Think beyond just current leads, though. There’s countless new possibilities waiting out there. Cloud-based software can help you here, too. Become a marketing master when sending automated email campaigns to potential clients.
Capture prospects’ attention, close sales, repeat.
2) Escape the snow at trade shows
Sick of living in an arctic tundra?
Then say “see ya later!” to inches and inches of snow and attend industry trade shows, such as the NAHB International Builders’ Show in Las Vegas. It’s like the Superbowl for the light construction industry. You seriously don’t want to miss out. Hey, we’ll even be there.
Winter is the time of trade shows and community events. You’ll want to make yourself present at these to become established as an industry expert and meet potential partners who can help your business grow.
Viva Las Vegas and networking with the best in the biz!
3) Sled into accounting success
Just in time for everyone’s other favorite time of year – tax season – you can use winter to button up your books.
Yeah, we know. Spreadsheets, budgets, financial data aplenty – it’s not the most exciting thing. But this truly is the best chance to speak with your accountant about tax credits or deductions, too. Use all this info to see how profitable you’ve been and make a plan for where you want to go.
To make the whole process even easier, industry-focused digital platforms come with financial tools to help you keep track of all things billing. Integrations with accounting software like Xero and QuickBooks further makes this a winning solution you’ll love.
Your accountant thanks you!
4) Stay busy with a flurry of interior jobs
Let it snow, let it snow new jobs when you bring things indoors. If you’re not already taking advantage of remodeling construction, winter’s the time.
From flooring to lighting, there’s plenty of “interiorscaping” to be done. Or, you can land total gut jobs. For ground-up builds, you could even schedule like a boss and complete all outside work prior to the first freeze. Once Old Man Winter comes, head inside and finish the project. Scheduling like this is the difference between paying additional costs due to weather and staying in the black.
So, where’s the best place to start when it comes to finding interior work? The clients who already know and love you!
Provide them additional services to further foster a positive and profitable relationship.
Making winter a wonderland
Ah, winter. It’s the season for bugs to die and your business to experience a rebirth.
Now’s not the time to hibernate – leave that to the bears. The real champions of the construction industry are staying busy and using winter to ice out the competition.
Many of these tippy-top performers utilize cutting-edge tech like Buildertrend to find ways to optimize their processes during winter. We can help you, too. It’s as simple as scheduling a demo today.
Together, let’s keep your business hot even when it’s cold out.
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