How to get clients to listen to your pitch: Art Sobczak
Art Sobczak, President of Business by Phone and host of The Art of Sales podcast (among other things), joins us on The Building Code to talk all things sales.
Art has always had a passion for sales. After taking various sales jobs from age 13 through high school, getting a business degree from Creighton University and working for a year at AT&T, he decided to start his own business. It started as a sales consulting company and has morphed into a sales training and publishing company.
Art’s specialty is using the phone as part of the sales process; because our builders are primarily dealing directly with their prospects and customers, the phone plays a huge part in that.
What is Art’s biggest piece of advice? Simply put, let people talk. Your company’s sales team needs to focus on one thing: allow people to talk when you’ve got them on the phone. Start by asking them what they’re in need of or why they contacted you, and let them run with the conversation. It doesn’t matter if you have a question in the middle of their answer … let them finish, and then ask and respond.
Not only will asking “Why did you reach out?” help you get the prospect’s true reason for calling (like what they need done in or to their home), but also it will help you understand which of your marketing initiatives are working. Their response might be, “Oh, I saw your website, and I like your photos,” which is a perfect testimony to your marketing efforts.
Whenever you receive a new lead, answer he or she as quickly as possible. Living in a world where we leave a website if it takes more than five seconds to load, providing instant gratification to a new lead is a must. To help put this into perspective, attach a price tag to your leads. If you decide that each lead costs you $50, would you really just throw $50 out the window? If that $50 lead can turn into tens of thousands or hundreds of thousands of dollars, you should jump on that right away.
When it comes to starting the conversation with a lead, have a script handy. But follow it like an actor follows a script – in a conversational manner, not like a telemarketer reading something word for word. Be comfortable enough with your script so you know where to go with it.
Links and more
Business by Phone
The Art of Sales Podcast
Buildertrend Leads/CRM
The Better Way, a podcast by Buildertrend:
Looking to improve how your team plans projects with the top residential construction management platform this year? Pick up Buildertrend project planning pro tips on the newest season of โThe Better Way, a podcast by Buildertrend.โ Subscribe and stream all six bingeable episodes on your favorite listening app now.
Follow us on social:
Listen to โThe Building Codeโ on YouTube! And be sure to head over to Facebook to join The Building Code Crew fan page for some fun discussions with fellow listeners.
Tom Houghton:
You are listening to โThe Building Code.โ Iโm Tom Houghton.
Paul Wurth:
Everyone, Iโm Paul Wurth.
Tom Houghton:
It was a nice warm welcome there, Paul.
Paul Wurth:
I did a little mixed on that one.
Tom Houghton:
You did.
Paul Wurth:
Surprise my co-host.
Tom Houghton:
You did. We will roll with it though. We like our surprises here. Our guest today is Art Sobczak from Business By Phone, or you mightโve heard him on โThe Art of Salesโ podcast. Art, how are you doing?
Art Sobczak:
I am doing great guys. Thank you for having me.
Paul Wurth:
Hello, Art?
Tom Houghton:
Thanks for being here. Art, your background of course is heavy and sales, but letโs dive right in first off with just giving us more of a background on you and your history in sales.
Art Sobczak:
Well, my history in sales started when I was probably old enough to talk like most people. I always say everybodyโs a born salesperson, some people just choose not to make it their career. But it seems like I always had sales jobs all the way up through high school and in college. Matter of fact, my first sales job was when I was 13 years old. My first sales job, I took a bus into downtown Omaha and sold tickets to the policemanโs fundraiser circus. It was actually the fraternal order of police, but that was my first paid sales job that it seems like I had all different types of sales jobs all throughout high school and college. And then my first actual corporate job was with the old AT&T way back in the day at the Bell System Sale Centre. And probably even more relevant for your audience is that I knew I was going to go into business.
Art Sobczak:
I had a high-level course at Creighton University where I graduated from. It was on small business and we had to do a business plan for our business that we would actually go into and Iโm looking around going, โWhat can I get into?โ So Iโm studying different franchises. And I did one on a bathtub refinishing franchise. I got an A+ on the paper. The professor said, โYou could actually take that to the bank and get financing for it.โ But I thought, โLetโs go with the corporate job, get some guaranteed money before I go do my own thing.โ So thatโs when I decided to start my own business after about a year at AT&T. Here I am today, about 35 years later.
Paul Wurth:
And was that first new business what you see today? Sales coaching?
Art Sobczak:
Pretty much, pretty much. It was a consulting company that morphed into a training and publishing company. So when you start out at about 23 years old, you make about every mistake in the book and you star for a while, but then eventually if you stick with it you figure things out.
Paul Wurth:
Great. And thatโs our connection. So when we first started this business, one of our co-founders Dan Houghton knew about you. We listened from afar. We read your emails. Helped us sort of hone our cold calling skills, which we had to do a lot of back then. Then Iโve just followed along, but youโre no longer in Omaha, which makes you smart and good in sales. So youโre based out ofโฆ you were saying Scottsdale now, right?
Art Sobczak:
Iโm in Scottsdale, Arizona. Yes, but Omaha will always be home. I still actually read the Omaha paper every day online and still have my Creighton basketball tickets and still Nebraska football fan.
Paul Wurth:
Thatโs great. I thought bringing you on Art would be great for our clients because we talk a lot about lead management sales. And this is another element to that, right? So what do you specialize in when it comes to the sale?
Art Sobczak:
Well, for the audience, my background and my specialty is in using the phone as one of the main parts of your sales process. Primarily over the years, Iโve worked mostly with business to business sales people on proactive outbound calling. However, Iโve done over 1,500 training programs over the years. And Iโve worked with companies in a wide variety of industries, including those who are selling directly to a consumer, and those who are handling the incoming call. I know your audience being in the construction business, primarily, unless theyโre doing commercial, theyโre dealing with the consumer.
Art Sobczak:
Probably many of them are handling the incoming call, whether it be a lead they generated or a referral or possibly calling up a referral that is given to them. So even though my background isnโt in that primarily, Iโve done so many things that focus on those functions. That it really doesnโt matter because when it gets right down to it, guys, itโs humans talking to humans. And selling to me, my definition of sales is helping people get what they want, which is helping them buy. And everybody listening to this, thatโs the business that youโre in as well.
Paul Wurth:
Right? And so we talked about this on our previous episode, I keep saying that, but thereโs a qualification when it comes to construction, especially if you get a volume of leads. You canโt meet face to face with every single person, because they may not even be worth your time as it relates to budget and their style and what you want in a client, because itโs important to have the right clients for your business. So a lot of our clients and people listening are doing at least that initial phone call. So what would be some tips or sort of some structure around that original phone call to help people. That first call that either the client calls you and says, โHey, weโd like you to come out,โ or they get a lead in an email from their contact form and theyโre making that first call, โHey, we got your information.โ What should that be like?
Art Sobczak:
Yeah, hereโs the biggest problem I see with people who get incoming leads, is that they get a lead and then they want to talk. They want to sell what they want to sell. Well, bottom line is, I mean, common sense tells you that if somebody raised their hand and they contacted you, they did so for a reason. So why in the world wouldnโt we want to find out what that reason is as quickly as possible. I mean, I do this with my incoming calls. So somebody calls me up and say, โI want to talk about training. Tell me what you have or what are your prices?โ And Iโll say, โIโll be happy to, letโs talk about what youโre looking for.โ And Iโll ask many variations of the why question. And really, if you can find out somebodyโs why.
Art Sobczak:
Why theyโre looking to get something built or something remodeled. Iโm not talking about just because they say that they want to build a house or they want to remodel their kitchen. Thatโs not the reason. Whatโs the why behind that? Again, in my case, Iโll say, โIโll be happy to. So tell me, why did you call me?โ And thereโs a lot of different variations of that. You can of course play off of what somebody says. Let say, โIโm looking at doing addition to my house here.โ โThatโs great. Tell me about that.โ And then let them go. Get out of the way. Shut up.
Paul Wurth:
Let them finish a lot. A lot of our sales team is younger people. So one of the first things we talked to them about is, when they start a sentence and when they start talking, let them finish. Just because you have an answer halfway through doesnโt mean that theyโre done talking in telling you about it. So I think thatโs great.
Tom Houghton:
I like that as a step one. Just shut up.
Paul Wurth:
Are you looking right at me for that one? Thanks, Tom.
Tom Houghton:
Awesome.
Paul Wurth:
The other thing I liked about what you just said there, Art was, if you ask, why did you call me? Not only are you going to get the reason for their call, but you can help with your marketing, right? Like, โOh, I saw your website. I liked your photos.โ Or, โOh, I talked to somebody and they said your name,โ or โI saw your sign out in the yard.โ Those are all keys to let you know that whatever youโre doing marketing wise is doing that, so do more. Was working, so do more.
Art Sobczak:
And the other part of that is listening, because you said theyโre going to give you a lot of information. And again, everybody listening to this might not consider themselves to be salesperson. They may not have that in their title, but nevertheless everybody sells. Listening is a skill that really needs to be practiced and refined. When you ask a question, so for example, you ask that why question? I would suggest that you take it to the next level of listening and have a pen in hand and listen for the emotional trigger words. When they say something like, โWeโre just really tired of the bathroom that we have right now.โ โOh, really tired. Why is that?โ
Art Sobczak:
Or they say, โWe saw something that one of our friends did with their family room and it looked perfect.โ Perfect in what way? And if you just sit back and now youโre taking notes, they are actually writing the proposal and the presentation for you. Because theyโre going to be using words that you can use back to them both verbally and on paper that theyโre not going to argue. I mean, they can argue with your words, but theyโre not going to argue with their own.
Paul Wurth:
Wow. Thatโs fantastic.
Tom Houghton:
Itโs great stuff. Iโm taking notes right now.
Paul Wurth:
True. I know. Well, just like every other part of the construction business is most of the time youโve not been trained in what youโre doing. So youโre a business owner of construction because you were good at actually producing homes.
Tom Houghton:
Sure.
Paul Wurth:
And then you hire production and you donโt really think about sales. So teaching your sales team some of this stuff is great, but then taking that to the next level with that presentation. A lot of construction sales right now is tactical. โYou want a home?โ โWhat do you want in it?โ And then you go find out how much it is and you present to them. Not super exciting, right?
Tom Houghton:
Right.
Paul Wurth:
So itโs pulling on those emotional triggers. That could be a great tip for our team.
Tom Houghton:
I love that. Going into this podcast, I was thinking, weโre going to talk about sales. Sales is all about talking, right? And I love that the first step is donโt talk. Just listen. I think thatโs fantastic. What else do you got for us Art?
Art Sobczak:
I would say that the skills that are required to be extraordinarily successful at sales in the construction business are really no different than the skills that everybody uses every day in just normal social conversation. Too many people think that, โOh my God, I got to be in sales. I got to sound like that slick talking salesperson. I got to deal with objections and all that.โ Actually forget all that crap because thatโs what people donโt want. What people want is to talk to a human who really cares about them. If you look at any sales situation where you were happy about the outcome, it was because again, you probably did the majority of the talking, the salesperson listened, and then just gave you exactly what you wanted. So again, itโs pretty simple for your business in thatโฆ again, I work a lot with higher level sales, enterprise sales and all that.
Art Sobczak:
Here weโre just talking about humans who have a need. So somebody calls you get a lead. You either follow up on the lead, or if you can answer it as quickly as possible, because letโs face it, today we live in this attention deficit instant gratification society, where if a webpage doesnโt load in two seconds, weโre out of there. I know in my case, if Iโm looking for something and I already have a preferred vendor in mind. And I did this I think it was sprinkler repair. I called up three different people that I found on home advisor and had to leave messages for all three of them. One called me within 30 seconds. He was the guy that got the job. Another guy called me within two minutes and he didnโt get the job. Now you would think two minutes is pretty quick.
Art Sobczak:
And it was. I mean, have some systems in place. Iโm sure thereโs varying degrees of how people are generating leads. But if anybody is spending any money at all on advertising or search engine optimization or anything at all, where youโre generating lead, what you really need to do is to put a price tag on that and say, โEvery one of these phone calls is costing me 50 bucks. Would I just throw 50 bucks out the window?โ Probably not. So if Iโve got 50 bucks laying here that could potentially turn into tens of thousands or hundreds of thousands of dollars, why wouldnโt I jump on that right away? Thatโs number one, the timeliness of it. Number two is again, very quickly getting to the why. Asking questions. Because thatโs whatโs going to separate you from the person who is just quoting on price and is going to be beaten down on price, also how theyโre going to be perceived by a buyer.
Art Sobczak:
Because if somebody thinks theyโre buying a commodity and the contractor is selling as a commodity, thatโs whatโs going to happen. But if Iโm asking questions and Iโm asking, โWell, whatโs going to be important to you here.โ โWhat havenโt you liked about anything that youโve had in the past, as far as your experiences with contractors, what did you like the best?โ Now how are you going to be making your decision on this? Again, what are your three most important criteria in the home that youโre going to be building? I can spend hours just coming up with questions like this. But bottom line, you mentioned qualification, guys, Iโll be asking them, โSo what are you ultimately going to be basing your choice on?โ And if somebody says, โWell, your price is going to be a concern.โ โAside from price, what else are you going to be looking at?โ And if they say, โWell, Iโm going to be looking at this as aโฆโ โSo if I can give you this, this and this, but weโre going to come in higher than somebody else, would you go with us?โ
Paul Wurth:
Thatโs great. Tom has just been writing so many things down right now.
Tom Houghton:
I have so many follow-up questions.
Paul Wurth:
But I think whatโs great, itโs not just greatโฆ Like you said, if youโre a sales person, itโs great for a business owner, a construction company to understand this and take some of these tips to their team.
Tom Houghton:
Question for you Art. When you called those sprinkler companies and left a voicemail, did their voicemail set expectations for when you were going to get a message back from them, or what are you seeing there? Do you have any tips for people when they are recording those voicemail messages for the potential clients?
Art Sobczak:
My voicemail greeting if somebody is calling me.
Tom Houghton:
Yep. Mm-hmm (affirmative).
Art Sobczak:
So if Iโm a contractor, what I would definitely have on there, and again, itโs going to vary on size because Iโm sure you have some solopreneurs out there, then you probably have some bigger operations. I would most definitely have on there, who you are. I would have the day, today is, the date. I would even have the time on there because this is time sensitive business that you guys are in. I would let them know that weโre out on a job right now, but if you leave a message, I will get back to you by whatever time. So give very specific instructions. This is, and this. Or if you have alternative methods, you say, โYou can go to my website, you can submit your inquiry there. I will get that on my mobile as well.โ People want information, just donโt say, โHey, leave a message. Iโll get back to you at my earliest convenience.โ When might that be? Right? So let them know, let them know. At least now they got a little bit of satisfaction there.
Paul Wurth:
Great. So letโs reverse that. What should the talking points of a voicemail be back to the client, to a prospect?
Art Sobczak:
So this would be after Iโve received an inquiry, Iโm following up on that, right? I would say, โHey, Mike, our subject here with ABC construction. Thanks so much for contacting me. I am very interested in talking to you and finding out more about your project so I can give you the best quote possible for what youโre looking for. I will give you my phone number. I will be available,โ give them the times. โAlso, if youโd like to reach me by email, hereโs my email. But again, please, please do give me a call back and Iโd love to speak with you.โ
Paul Wurth:
Thatโs great. So you had mentioned something about systems, and we talked about this quite a bit on this podcast, but I want to talk specifically about scripts. Even if you have one sales person or even you are the business owner doing the sales, do you think itโs beneficial to go back to a script to retrain yourself on what your talking points are? Whether itโs the first call, whether itโs the estimate meeting, whether itโs, whatever it is. Do you feel like thatโs important? Scripts have a bad name. So whatโs your take on that?
Art Sobczak:
Well, hereโs my take on scripts. We need to follow a script like an actor follows a script, not like a telemarketer in a boiler room reading something. If you look at what a script is, itโs the proper combination of words to use in the exact situation thatโs going to give us the audience response that we want. And the absolute worst time to think of what youโre going to say is when itโs coming out of your mouth.
Paul Wurth:
Lipsy-daisy, thatโs my brand.
Art Sobczak:
If I have the opportunity to prepare for something in advance. I mean, why wouldnโt I? And you could tell everything I just said there was scripted because it wasnโt the first time I said it.
Paul Wurth:
Right.
Art Sobczak:
But the key is it canโt sound like a script. So again, all joking aside, hereโs what a script is. Itโs being prepared for what youโre going to say, when you need it with the best words possible to get the result that you want, so you sound smooth when youโre doing it. And too many times salespeople will say, โOh, well, the script is not me. Itโs not natural. Itโs not conversational. It sounds canned.โ And if somebody is afraid of sounding canned, what are they afraid of? Theyโre afraid of sounding stupid, right? But if a salesperson gets on the phone and starts winging it and starts bumbling and stumbling, what happens? Their worst fear has just come true because they werenโt prepared for what theyโre going to say.
Paul Wurth:
Thatโs great.
Art Sobczak:
But again, the key is never sounding like you have something there in front of you. Now, with that being said, I canโt script out my entire conversation because the homeowner or the customer doesnโt have a script. So what we do want to do is be prepared for the things that we know donโt require a response, our voicemail message, our opening statement. Okay. I can know exactly what Iโm going to say there. Now, after that, I want to have my questions prepared. But then after that, I want to be prepared for where am I going to go with the answers? So if I ask, โWell, whatโs going to be most important to you in your remodel.โ โWell, weโre looking at the lowest price.โ
Art Sobczak:
So my scripted answer to that is going to be, โAside from price, what are you going to be looking at?โ And they say, โWell, mostly itโs going to be price.โ โSo youโre telling me that youโre going to go with the absolute lowest price regardless of whatโs in the proposal or the type or quality of work?โ Now see, thatโs all scripted, but it doesnโt sound like it. Now, the other key to having the script is being comfortable in knowing where Iโm going to go with it. So we canโt confuse script like the telemarketer with being prepared. So instead of thinking script, think of being prepared for what Iโm going to say, and that also includes the practice part.
Paul Wurth:
Absolutely. So practice. But to generate that script, would we just start with, who are we as a business? Whatโs our brand? To make our messaging right, or do we look at our best sales guy or woman and say, what is that person doing every day? Letโs just duplicate that.
Art Sobczak:
Well, I would look at your best sales guy or woman if theyโre blowing it out of the water. What I would also do is go out and look at some standard sales principles and processes and figure out what should I be doing in this particular situation? In your business there are probably some of those things out there. Just in sales, in general, what the internet has done for us, has put out there just this tremendous collection of sales knowledge and techniques. Now, with that being said, not all of it necessarily as good, just because you see it on the internet. Because Iโve made a business out of making fun of some of the stuff thatโs out there on the internet because itโs just garbage. But you donโt have to reinvent the wheel. I just wouldnโt rely on just your own internal best practices granted. I got somebody whoโs blown it out of the water. Somebody is doing great. I most definitely want to see what are they doing well. But regardless of how good they are, they can get a little bit better as well.
Paul Wurth:
Right. Absolutely.
Tom Houghton:
You know what our listeners can take away is if theyโre interested in doing the script idea, maybe they could reach out to a coach like yourself to get more information.
Art Sobczak:
Absolutely. Like I said Iโm not going to claim that I specialize in your business but Iโve done a lot in inbound calling, outbound calling for people who are doing professional sales to consumers as opposed to the telemarketing sales to consumers. At the very least, if somebody wanted to contact me and kick some ideas around, Iโll at least be able to point them in the right direction and tell them what to avoid as well.
Paul Wurth:
Well, I think it does apply quite a bit to this industry because one of the biggest problems with this industry is differentiating yourself from the competition. Because it is in some peopleโs eyes, commodityโฆ Iโm really struggling with this one.
Tom Houghton:
Maybe we should have wrote out the script for this.
Paul Wurth:
Well, you know what I meant. Youโre right. Everybodyโs going off price and theyโre looking for a way to go. Look here is why you should go with me beyond the price thing. And thereโs a lot of companies that come in. If theyโre newer construction businesses, donโt mind losing business on a deal. So theyโre super cutting the price. So youโve got to figure out a way to sell on something besides price.
Art Sobczak:
I would say in your business, it is probably easier for people to differentiate themselves than it is in a product commodity business. Simply because there are so many different variables involved in what you all are doing. I mean, if I want a room built, if I want a house build, if I want to remodel, โOh my gosh.โ Again, so many different variables involved there, both in the aesthetics, as well as whatโs behind the scenes and then also the follow-up afterward. When somebody is well equipped as a contractor, theyโre going to be able to ask those questions to find out what somebody really wants. See a problem with people who arenโt comfortable with selling is that they sometimes think that everybody just wants the lowest price. And if you think about it, that is rarely true because everybody wants the best value. And thatโs not always and probably the fewest number of cases is that the lowest price?
Paul Wurth:
Sure. Thatโs great.
Tom Houghton:
Art, do you think maybe you could give our listeners three tips on how they could increase their meeting set rate when theyโre trying to make that conversation. Obviously we covered trading phone calls back and forth. Now weโve got them on the phone. How can we get a meeting set with them?
Art Sobczak:
So three tips would be question, question, and question.
Tom Houghton:
Thatโs going to be easy for me to remember.
Art Sobczak:
I always say that partially ingest, because itโs funny, a similar question that we get sometimes is, โWell, what can I do to increase my closing ratio?โ And my answer that always is, โBe better at opening, because the close is running the ball in from the one inch line.โ The way that we increase the ratio of scoring the touchdown is being better at getting the ball to the one inch line. The same thing is true with setting appointments, because setting an appointment is a close in a sense, because youโre closing on the right to go out there and have somebody invest their time with you. So in order to do that, what Iโm going to be doing is, again, asking a lot of those questions about their why, exactly what are they looking for.
Art Sobczak:
Of course, weโre doing this by phone. We want to do that qualification that you guys mentioned, because you donโt want to waste your most valuable asset, which is time just going out there chasing shadows for somebody that is not serious, or doesnโt have the money depending on how youโre positioning your services. So I would definitely be asking questions in the area of, again the why. I would be asking questions about their intent. When do they plan on doing it? And then I want to get some feel for making sure weโre in the same ballpark as far as the scope and the quality of the work that weโre dealing with. And then I would not most definitely quote a price ever over the phone. If I determined somebody as qualified, what we want to do is we want to get in front of them, because once weโre in front of them, I mean, Iโm a phone guy, but by far the most effective way to communicate is face-to-face.
Art Sobczak:
Then of course, being in the visual business like you are, and your listeners are, youโve got samples, youโve got the portfolios, whatever it is. It possibly is just the fact that when Iโm there physically they can see you. I was working with a guy, or actually I was on a podcast called โThe Home Service Expert,โ and heโs in the garage door business. Theyโve got an entire process where when they show up, I mean, he insists that their guys are well-dressed, that their teeth are brushed. They do not have bad breath. Thereโs no smoking involved, because they are forming an impression of you from that very first second. Certainly doing it over the phone but also when you show up there. When people are making a big investment, like what weโre talking about here, anywhere from again, doing a simple contracting job, all the way up to investing your couple of million dollars in building a home, thereโs got to be a trust factor there.
Tom Houghton:
That was great.
Paul Wurth:
People should be taking notes.
Tom Houghton:
I was.
Paul Wurth:
Youโre really good at that.
Tom Houghton:
Thanks.
Paul Wurth:
Were you a good student?
Tom Houghton:
Sure.
Paul Wurth:
Of course you were.
Tom Houghton:
Thanks.
Paul Wurth:
This has been great. Honestly, itโs been really helpful. Tom and I were talking, where does an expert at phone sales apply to the business? I think we just found that out.
Tom Houghton:
I think the answer is clear.
Paul Wurth:
Very clear. So that was really amazing.
Tom Houghton:
Thanks so much Art for joining us on the podcast and sharing your experience with us. We really enjoyed having you on and talking about sales. Of course, if youโd like to learn more about Art and his business or his podcast, please check out our show notes page at buildertrend.com/podcast. There youโll find links to Artโs website and to his podcast on there.
Art Sobczak:
Thank you guys. It was a pleasure and Iโd be happy to do it again.
Tom Houghton:
Great.
Paul Wurth:
Great. We definitely will.
Tom Houghton:
Part two.
Paul Wurth:
Part two with Art from Scottsdale. Maybe we can go there.
Tom Houghton:
Letโs just do that there. There we go. Thanks Art. Love what you heard. Donโt forget to rate and subscribe to our podcast so you can hear for more guests that will benefit your business. Also, please check out our show notes page for more information on what we discussed on this episode, you can find it at buildertrend.com/podcast. Thanks for listening. And weโll see you next time on โThe Building Code.โ Appreciate you.
Art Sobczak | Business by Phone
Places You Can find us
Get updates for The Building Code
Be the first to know when new episodes are released.
By submitting this form, you are agreeing to our Terms and Conditions Agreement and Privacy Policy. This site is protected by Google reCAPTCHA
We think you’d also like this
Wow clients with your sales pitch every time
See how using Buildertrendโs customer relationship management software can help you impress clients during the sales process.
Mining the data field: How to win more sales leads faster with Buildertrend
Quickly winning the best construction jobs is easier said than done โ unless you have Buildertrend. Our data shows which lead generation tool converts sales in less than a month.
podcast
Sep 14, 2021Sales made simple
Listen to the full episode for tips on adopting an intuitive sales process that offers efficiency and enhance client relations.