Finding your online audience with Tim Brown of Hook Agency

Episode 98

Joining Paul on this episode of “The Building Code” is returning podcast guest, Tim Brown, co-owner and lead strategist at Hook Agency in Minneapolis. Hook Agency is a digital marketing agency that serves small businesses and a large majority of their business comes from companies in the construction industry.

Tune in to the full episode to hear more from Tim about how to find your online audience and connect with potential clients to land more leads.

WHAT TIPS DO YOU HAVE FOR MARKETING IN CONSTRUCTION?

  • You need to cover the bases on the physical aspects such as yard signs on job sites and truck wraps
  • Referrals are the most important, so anything you can do to ensure referrals from clients
  • Keep your job site clean and use company branding
  • Try to get clients to leave a review
  • Promote your business on social media and work on growing your following

WHAT IS CONTENT MARKETING AND HOW CAN YOU USE IT?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. For example, creating a blog for your construction website will provide your potential clients with a hub of information and bring in more traffic.

You can try topics such as:

  • Home projects and your location
  • Answering common questions
  • Statistics
  • Hidden rooms and mudrooms
  • Custom homes vs. modular

LINKS AND MORE

Check out Hook Agency on their website and follow them on social.

Instagram

Facebook

LinkedIn

Twitter

Listen to “The Building Code” on YouTube! And be sure to head over to Facebook to join The Building Code Crew fan page for some fun discussions with fellow listeners.

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