Gaining business insights using data with Charley Burtwistle
Today on “The Building Code,” Paul is joined by Charley Burtwistle, a data scientist on the Data and Research team here at Buildertrend. After growing up on a ranch in Ewing, Neb., Charley moved to Omaha and has been with Buildertrend for about three years. Initially pursuing product development, Charley changed courses when asked to help develop a Data and Research department for the company.
Check out the full episode to hear more about how the Data and Research team has evolved since its start to include not only data for internal use, but to also help Buildertrend customers find value in their own data.
WHAT IS ONE OF THE BIGGEST SUCCESSES YOU’VE HAD FOR OUR BUSINESS?
Churn predictor: This tool looks at our customers usage and if their usage starts to decrease or they start to run into issues, that would trigger a rep to reach out to them to see if they need help or additional resources.
By using this predictor, we’re able to sort and rank customers based on who needs outreach, who’s doing fine on their own, who’s finding value and who could find more value. This allows us to prioritize customers’ needs for our Customer Success team and help them be more efficient.
WHAT CAN A CONSTRUCTION COMPANY DO TO START USING DATA TO GAIN INSIGHTS INTO THEIR BUSINESS?
The first step is just realizing what data you have. A cool thing about using Buildertrend to run your business is you now have access to a ton of data points that you didn’t previously have access to. We have some built-in reports that have a ton of really interesting data points such lead activities by salesperson, lead status by source, where are you getting leads from, estimated versus actual costs and baseline versus actual. Those are already built in to Buildertrend, so definitely take advantage of those.
LINKS AND MORE
Check out the Burtwistle Ranch where Charley grew up.
Learn more about our Pro Services on the Buildertrend Marketplace.
Need help with reporting or creating custom fields? Visit the Help Center within your Buildertrend account.
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