Diving deep with Lucas Lagoons

Show Notes

On this episode of “The Building Code,” Tom and Paul are joined by Lucas Congdon of Lucas Lagoons based out of Sarasota, Fla. They talk about the hit television show “Insane Pools: Off the Deep End” on Animal Planet and how Buildertrend has helped transform their multimillion-dollar business.

Key to Communication

According to Lucas, the biggest hurdle for his team was communication – prior to Buildertrend. Now, they are able to put everything into one place by using the mobile app or hopping online. “Buildertrend is the tool” Lucas said.

Advice + Tips from lucas

  • Lucas highly recommends getting Buildertrend training. We offer Onsite Consulting, Buildertrend University as well as 24/7 training online. If you’re currently working from home, check out this blog post about our online learning resources.
  • One of Lucas’ favorite aspects about Buildertrend is it helps him get to his client’s homes! When he is in the job site on the app, he clicks on the little blue icon that pulls up the map and off to the job site he goes!
  • Communicating within app is not only beneficial to clients, but can also get you out of legal trouble. Lucas Lagoons won a lawsuit thanks to the documentation features within Buildertrend. “Buildertrend saves time, it saves money and it makes things easy on your attorneys,” Lucas said.

Related content:

Paul says Buildertrend is a great way to “C.Y.A.” C.Y.A stands for Cover Your Ass.

Note from the hosts: This podcast was recorded prior to the global COVID-19 outbreak. We believe the content of this podcast is valuable and thought our listeners would enjoy a break from the intense conversations around the pandemic we are all experiencing. As always, you are in our thoughts, and we are in this together. ‘Preciate ya!

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Transcript

Tom Houghton:

You’re listening to “The Building Code,” your guide to a better way to run your business. I’m Tom.

Paul Wurth:

Good job, Tom. I’m Paul.

Tom Houghton:

We’re just going with single names now.

Paul Wurth:

Yeah. Yeah. People know us by now.

Tom Houghton:

That’s right.

Paul Wurth:

Hopefully.

Tom Houghton:

We’re in our second year of the podcast.

Paul Wurth:

Yeah. How about that?

Tom Houghton:

That’s pretty great.

Paul Wurth:

New year, new you.

Tom Houghton:

New year, new you, new guests.

Paul Wurth:

So it’s Tom, Paul, and…

Tom Houghton:

And a sponsor for this episode. This episode is brought to you in part by Buildertrend webinars. If you’ve always wanted to learn more about Buildertrend in a low stress environment without the commitment of calling in, you can watch one of our live webinars. We have one each month and you can click a link in our show notes and pick a day that works for you.

Tom Houghton:

And before we get started, just want to point out that we recorded this conversation with Lucas a couple of weeks ago before all of this Coronavirus, pandemic, but we still thought the information was extremely valuable and we wanted to air it for you now. Maybe it’ll be a little bit of a nice break for you from all the news and a little bit of positivity from Lucas sharing about his experience.

Tom Houghton:

And joining us on our episode today is Lucas Congdon, owner of Lucas Lagoons. Hi, Lucas.

Lucas Congdon:

There I am. What’s up guys?

Paul Wurth:

We’re happy to have Lucas here. This is exciting. You may recognize the name.

Tom Houghton:

That’s right. The name from the show, “Insane Pools: Off the Deep End” on the Animal Planet. Had three seasons there, which is really impressive run.

Paul Wurth:

Hit TV show.

Lucas Congdon:

Yeah, thanks guys. It went by quick, in some ways. In other ways it was really long. But a super cool experience and just great. It’s funny, everywhere I go now, people recognize me and sometimes I… Well, most of the time, I don’t know if I’m supposed to know somebody or not. And I forget all the time, especially the first couple of years, that I’m on TV. So I’m like, “Why are they looking at me like that?” It was so funny and I really have no ego about it so I forget all the time. People come up to me and I’m like, “Shoot, do I know you?” And they’re like, “Oh no. I seen you on TV.” I’m like, “Oh yeah, that’s right. We have a show.”

Paul Wurth:

That’s crazy.

Tom Houghton:

That would be weird.

Paul Wurth:

I think the listeners want to know. How’d that all happen? Take it from the start. Yeah. It was YouTube.

Lucas Congdon:

Yeah. I mean, I made YouTube videos for 10 years before I got discovered. I always hoped… I always thought what we did would make a cool show. And even before I was really into the pool business, I always liked making goofy videos and always kind of wanted to be on TV. So it’s just a funny… It’s one of those dreams that you have that you think will never really come true, but you just kind of go for it anyway. So yeah. It was a crazy thing. It just… It actually happened. But from the first time they contacted me till it actually aired was almost four years. So first it was basically a talent type person that comes up with an idea for a show. They kind of searched YouTube for different ideas. And then they pitch it to a production company that then has to make a sizzle reel and then pitch it to network.

Lucas Congdon:

So that process took a couple of years. The first production company didn’t really capture, I don’t think, what we do well and wasn’t able to sell it. And then so the second production company was successful in selling the show. So anyway, there was a lot of excitement and then let downs for years. And so kind of felt like never cry wolf. I kept telling my friends, “I’m going to have a show.” And then it didn’t have to and then… So people started to not believe me. So I just shut up and I didn’t talk about it. And then eventually it happened. So now I can be like, “I told you so.”

Tom Houghton:

Exactly. Yeah.

Paul Wurth:

Yeah. That’s a really cool story. Do you still have the original YouTube videos that you were doing somewhere?

Tom Houghton:

Yeah. They’re on YouTube.

Lucas Congdon:

Yeah. Yeah. They’re still out there. I’m going to actually revive the channel now, kind of get back to my roots and do our own filming. I got some great help now. They’re going to be way better quality than what they were back in the day.

Tom Houghton:

Yeah, I checked out the channel and I mean, you got some content on there that’s 10 plus years old, which is impressive for a YouTube channel. Most YouTube channels nowadays that you see all these rising stats on, they’ve only been out for a couple of years. So, I mean, you’ve got some history there, which is pretty impressive.

Lucas Congdon:

Yeah, no, it was a long time of filming and now I have experience, I think I could be a pretty good producer. I know kind of how it works and we’re just producing our own series. Actually, we just started something called Joke of the Month and we’re going to do an adult joke and a kid’s joke. So our whole brand’s about just having fun, trying not to take life too seriously, just fun. So I was trying to come up with an idea of how to engage people on social media, more than just posting pictures of pools like every other pool builder does. I want to be unique and different.

Lucas Congdon:

So we’re having kids come in and tell their kids jokes and then adults do their adult joke and whoever wins the joke of the month, not only do they win cash prize, but they also get to have their joke reenacted by the cast of Insane Pools. So the first joke, I won’t tell you the whole joke, but it involved Superman. So we have a green screen and we’re flying around the city and it’s just super hilarious. And then we also have Crash in a chicken costume for a chicken crossing the road type kids jokes. So it’s pretty fun. It gives us some great content and it’s a lot of fun, it’s funny. And I think it’ll get people talking and hopefully it’ll take off.

Tom Houghton:

That sounds like a great idea.

Paul Wurth:

Yeah. You mentioned social media. So for you and your business, what social media channels do you like the best or work best for you?

Lucas Congdon:

So it’s constantly shifting. It seemed like Facebook was really taking off. Now it seems more like Pinterest and Instagram and we do… I mean, Instagram is definitely probably the top right now. I think we have the biggest following on Instagram right now. And then YouTube, we really want to revive and do a lot with the YouTube channel. I mean, because now you have smart TV, so you can just go on YouTube on your TV, just like any other channel. So I think that’s going to be huge. I mean, there’s obviously people making a lot of money and whole careers just on YouTube. So we want to kind of take that following and continue to do stuff on YouTube.

Tom Houghton:

Yeah, that’s awesome. And if you’re not following Lucas Lagoons on Instagram, you can find them @LucasLagoons with an S at the end of it on Instagram. And they’ve got a really great… lots of great posts on there. Love the content.

Paul Wurth:

Yeah, there’s pools, people in chicken suits. There’s people in bathing suits, which is always nice. I don’t know. So this is good.

Lucas Congdon:

Yeah. We’re going to get a lot better stuff on there too.

Paul Wurth:

That’s cool, man.

Tom Houghton:

That’s good.

Paul Wurth:

Hey, so you had mentioned your brand as a business, probably a good segue into telling the listeners sort of… Take us down the line of like who you are. What’s a profile for Lucas Lagoons?

Lucas Congdon:

So Lucas Lagoons, we pride ourselves in coming up with unique solutions to problems sometimes. We do stuff that’s super custom. We really take our time to learn about the clients, learn about their lifestyle, learn about their property, the different challenges, and come up with basically a functional piece of art that’s built to last a lifetime. So it’s not just a pool it’s… We want to leave behind a timeless piece of art that will not be remodeled in the future. I mean, look at the architecture Frank Lloyd Wright did so many decades ago and to this day people have these homes and they’re timeless. And so we’re trying to do… to kind of take that idea to the outdoor living area and do something that’s a great investment for the clients.

Lucas Congdon:

Outdoor living is becoming something that adds value to the home, but for years when you get an appraisal, they just go by kind of square footage and what’s around and they don’t really give you money back for that. But outdoor living’s such a popular thing now, I see getting more value for that, but also as a brand. If I can only build about 20 projects a year and there’s only so many years I can do this, so I want to build such a strong brand that that adds value as well and build it to last a lifetime so that you’re not just doing something quick and cheap and then having to redo it years down the road. So just lasting value, quality in something uniquely different.

Tom Houghton:

Yeah. That’s awesome. I love that you’re trying to kind of elevate your industry specifically in pool building, just because I think most people think about pool builders and they’re thinking a 20 by 40 rectangle on the ground and that’s kind of it. They’re checking the box. And you’re bringing a whole new angle to it, adding pergolas and adding areas for people to enjoy, not just the pool, but the whole area outside. I think that’s really fantastic that you’re doing that.

Lucas Congdon:

Yeah. Thank you.

Paul Wurth:

You got to be located somewhere warm. I don’t know if you said that. So where are you guys based out of?

Lucas Congdon:

Sarasota, Florida. So the west coast of Florida, just kind of halfway between Tampa and Naples. So we got Siesta Key Beach, which was rated the No. 1 beach in the US for quite a few years in a row. And yeah, that’s a great area for pools.

Paul Wurth:

And you guys have been… Your company, I assume you started it, how long ago?

Lucas Congdon:

I started it in 2003.

Paul Wurth:

Cool. And can you talk a little about how you ramped up employee-wise and job wise, if that just happened organically or what’d your journey look like?

Lucas Congdon:

It’s been a long, hard journey. Moved to Florida broke and had a dream about working.

Paul Wurth:

I think a lot of people have said those exact words.

Tom Houghton:

Dude, yeah. Moving to Florida broke.

Paul Wurth:

California broke.

Lucas Congdon:

Yeah, got a prayer and a dream. I almost moved to California, but it was just so expensive there that… Florida is still… The cost of living’s still pretty low. You have a ton of opportunity. Obviously, good weather all year round to work, if you like to sweat your butt off in the summer. But this time of year is beautiful. But yeah, I mean, it’s a great place, a lot of opportunity, a lot of growth. There’s no state income tax, so that helps. Yeah, a lot of opportunity here. So when I moved down, I had a landscape background, so I started landscaping and kind of doing tree work and whatever kind of work I could find. And then after being here a couple of years, I had an opportunity to do a pool remodel.

Lucas Congdon:

And I grew up doing stonework in Vermont so I always had an eye for doing unique stuff, but I never really did stonework around a pool. So it was quite a learning curve, but there’s a lot of ups and downs, trial and error, but I always made sure that in the end it was a beautiful job and everything was perfect, even if it cost me more money than what I made, I always just made sure to do a great job for the clients. So basically I paid for my education by learning on the job, which a lot of people do. And the ones that are successful don’t walk away from a failed project. They go and until it’s perfect. And so you can either go to college to learn something or you can learn the hard way. But I mean really for what I do, there’s really… I started out, I was going to do landscape architecture and it was just so boring and college and a lot of the landscape architects I worked for had no real world experience and didn’t really understand how to build a project.

Lucas Congdon:

So everything that I did was just kind of using my imagination and figuring it out in the real world. And I think that created a uniquely different looking project and company. Also, because I didn’t learn the traditional way of how to build pools, I came from a more aesthetic landscape background, I was doing things that supposedly weren’t able to be done and I figured out how to do them. So I just think from coming at the pool industry from a totally different angle gave me a lot of challenges, but in the end, a unique style. And so I think that’s what also helped us stand apart from the competition.

Tom Houghton:

And stand apart you do. You have built some quite insane pools. Do you have a favorite one that you would say is either the most insane or your most favorite project?

Lucas Congdon:

People always ask that. And it’s funny because it’s like if you have multiple kids, someone’s like, “Who’s your favorite kid?” I mean, you love them all. Each one I take so much time and pride in that whatever one I’m working on is kind of my favorite because I’m just kind of in love with it and in the process. Over the years, there’s certain ones that stand out. I wouldn’t say there’s one particular one, but I mean, there is one of the most challenging ones and most expensive pools we’ve done is on… It’s a special episode after season three called Mild to Wild. And that was over a $2 million project. Had a 140 foot water slide coming out of a tree house. We had to build an artificial tree because you’re not allowed to build tree houses in Florida because of our wind codes. So tons of challenges there. Also, the wife wanted more of a old world architectural pool that went with the Mediterranean style of their home. The husband wanted jumping and grottoes and crazy just fire and all that stuff. So we were able to kind of make a fusion and we called it Mild to Wild. So yeah, it was a challenging project and very, very cool.

Tom Houghton:

That’s the one where you built the pergolas in the pool as well, right?

Lucas Congdon:

Yeah. Correct. Yep.

Tom Houghton:

I mean, just having a structure inside the pool, that’s pretty crazy too.

Paul Wurth:

Have you seen every episode? Are you in the Lucas Lagoons fandom?

Tom Houghton:

I am. Following. Yeah.

Paul Wurth:

Be very afraid, Lucas. He knows a little too about what’s going on here.

Tom Houghton:

It’s a cool project.

Lucas Congdon:

Yeah, thank you.

Tom Houghton:

If you haven’t seen it, we’ll put a link in our show notes to that project specifically. We’ll find some images or something that we can throw on there.

Lucas Congdon:

Yeah. They’re on their website. If you go to featured projects on lucaslagoons.com, it’s probably one of the first ones featured on there, if not the first one. So yeah.

Tom Houghton:

It’s impressive.

Paul Wurth:

Yeah. Sounds like it.

Tom Houghton:

Yeah.

Paul Wurth:

You know what’s interesting is that with our user base, we’ve talked about this a lot, typically we define Buildertrend users as home builders, remodelers, especially contractors and commercial in the specialty market. We’ve got a really big niche of pool builders. So I know, Lucas, you guys started using it a couple of years ago. You want to talk a little bit about how you got to needing a software like Buildertrend and what you guys use it for?

Lucas Congdon:

Yeah. I think one of the hardest things in any business is communication. Everyone’s out just scrambling, kind of stuck in their daily routine. And we’re all trying to find, hire the right person that’s going to be that organized person or trying to find a way to organize. And Buildertrend is that tool. I mean, I’ve never been really a techie type person. I’m more of a build with my hands type person, but we all rely on our cell phones and being able to have the mobile app and the computers and being able to put everything into one app is unbelievable. I mean, I didn’t even use it even a 10th of what it could do. I had no idea. And then we actually spent the money to get some training. And that was so worth it.

Lucas Congdon:

I recommend to anybody that’s using Buildertrend. I mean, it does so much more then you can even imagine. And I’m still probably only using a third of it. I mean, it’s just so much and… But being able to track your conversations with clients. And I even love the feature if I’m going to a job site, I can go in there and click on the little blue map icon and it pulls up into my GPS and I can go right to the job and not have to look for the address and not have to type in an address while you’re driving, you can just hit that little blue icon. I mean, just so many little things like that that sounds simple, but it’s well thought out. I mean, it’s been one of the greatest things we’ve done to kind of help grow our business from just a five person little business to just doing maybe a couple million a year to doing like probably this year will be $15 million in pools and that’s only really doing maybe 20 projects. I mean, these are massive projects.

Tom Houghton:

Yeah, they are.

Paul Wurth:

Yeah. I appreciate all that because you’re one of our great clients and we love hearing that. What I think is interesting about pool builders… Is that what you would call your category? Pool? I guess.

Lucas Congdon:

Yeah, I mean, we’re a lot of things, but that’s probably the most easy, generic the way to describe us.

Paul Wurth:

Yeah, so in some circles you’d be a subcontractor, but you’re one of the only subcontractors that acts like a general contractor, because there’s so many moving parts and I think that’s why Buildertrend’s a good fit.

Lucas Congdon:

Yeah. I mean, we’re managing a lot of staff and a lot of subcontractors. I mean we’re designing… Our business is really split into two parts, the design side, which is actually a separate company. And then the construction side, because I do a lot of designing and consulting as well for other pool builders or even out of country. We did a design consulting for a hotel in Madrid, Spain. We did some consulting for a family out in Australia. But it’s great no matter where you are to have all the information on your phone or your computer from vendors, price lists, change orders, addresses, texting, all the different messages. And being able to message through Buildertrend is really cool. That’s what I’m really working on trying to do now.

Lucas Congdon:

So easy to just text, but to have all your communication on one platform is great for so many different reasons, even if it… Sometimes as honest and as hard working of a company as we are, we did get into one legal situation with a crazy homeowner that just… There were like… I don’t know. Just crazy people. Sometimes you run into that. And to be able to show all your communications and everything that you did. I mean, we won the lawsuit because we had all that communication and showed, “Look, we tried everything we could do to satisfy these people. They were just nuts.” And I think for any contractor, they know what I’m talking about, whether you’re working for a builder or working for a homeowner or some crazy person, being able to show every move that you make, especially if you’re honest and hard working and showing that you gave it your all and to have it all tracked on one platform, saves time, saves money. It makes it easier for your attorneys. I mean, it’s priceless.

Paul Wurth:

Yeah. We don’t talk about that enough. A lot of Buildertrend just boils down to CYA.

Tom Houghton:

Yeah.

Paul Wurth:

Do you know what that means, Tom?

Tom Houghton:

Yeah, I do.

Paul Wurth:

It’s a family show. So we’re not going to …

Tom Houghton:

It’s a family show. So we’re just going to leave it at that.

Paul Wurth:

Okay, good.

Tom Houghton:

We’ll put it in the show notes.

Paul Wurth:

The show notes, yeah. If you want the definition of CYA …

Tom Houghton:

Maybe go to the show notes. I guess. Yeah. We’ll see.

Paul Wurth:

That’s interesting. So you were talking about your design side of things. We actually saw your design team before we got on here because we’re doing a FaceTime. You got a new office. Looks like it’s really cool.

Lucas Congdon:

Yeah, yeah, yeah. We just moved in. Downtown Sarasota, 1280 North Palm Avenue. Great place. We bought this building, did a build out. We’re almost done. We’re going to have a huge party in April, a grand opening. And so this is great. We just trying to have that downtown loft vibe and just a cool, creative space for people to come and not your typical pool showroom, where it’s just tile selections and real generic. We’re trying to really not have a lot of samples. It’s more about just seeing… You come into a cool space to be inspired and work through designs with clients. And just a great place to kind of work and be in a good atmosphere. We’ve got all the bars, restaurants, art galleries, everything here. So if you want to jump out and get a coffee and kind of stretch your legs before you get back to the computer, it’s just a great, great atmosphere.

Paul Wurth:

That sounds great. Maybe we can …

Tom Houghton:

It sounds like I know where we’re going to be in April.

Paul Wurth:

Can we get an invite or?

Lucas Congdon:

Heck yeah, dude. We haven’t decided a date. We want to do an April Fools party April 1st, but that’s on a Wednesday. So we’re kind of fighting internally whether we do it on a Wednesday or a Friday. So just come for those three days and you’ll be guaranteed to go to the party.

Paul Wurth:

We go the whole time. I love that. I saw a little bit of your storefront. Like you said, you are sort of in a busy metro area there. Are you concerned or do you predict people will just be walking in because they know the name and they just kind of want to see the staff and you? And that’s not a bad thing, I guess. I don’t know.

Lucas Congdon:

Yeah. I mean, it might be hard to get some work done sometimes, but yeah, we want fans to be able to come and buy a hat or t-shirt, or just, even if they can’t afford a pool, just to come and tell a joke, whatever. Just come meet us and just keep that friendly vibe going.

Paul Wurth:

Yeah. That’s great. Cool. Well, we’re booking plane tickets right now.

Tom Houghton:

And we’re working on our jokes too. I’ll bring the jokes.

Paul Wurth:

You’ll bring the jokes.

Tom Houghton:

I’ll bring the jokes.

Paul Wurth:

That’s your brand.

Tom Houghton:

That’s my joke.

Paul Wurth:

All right. I want one last serious question, and we appreciate all your time, so you were talking about design, I’m just curious, so when you’re designing a pool, what are the things you have to consider? Maybe this is obvious to some people, but what kind of things?

Lucas Congdon:

Right. I mean, a lot. Yeah, I mean we… Sorry. Yeah. We consider everything from the soil conditions. So we don’t use generic engineering everything’s site specific. So we’ll start with a geo-technical task to tell us what the soils are so we know how to build the pool. Sometimes you run into excessive water or clay soils, expansive soils. Sometimes there’s just buried debris or organics. So we start from the ground up from the soils. And then as far as the aesthetics go, it needs to kind of flow with the environment, the architecture of the house, the unique style and taste of the clients. So yeah, there’s a lot that goes into the design and we charge for the design because we take a lot of time. And so that’s been a great and fun income stream as well.

Lucas Congdon:

And so we charge for the design, but because we charge for our time we even encourage people, “Go ahead and get other bids, see what… See that we’re…” To build something like this, I mean, our jobs cost more, not because we’re just, “Hey, we’re famous,” and trying to gouge people. We just build a better product in and markup is pretty standard with everyone else’s markup. We’re just building an expensive pool. So the clients pay for the design. They can take that design, shop it around, but I mean, 90% of the time we build the pool. And so that’s awesome. And when someone contacts us, we’re really blessed. I mean, they’re already sold. We’re not really trying to sell pools. We’re just teaming up with clients to build their ultimate design and then building it so it’s really from concept to completion,

Paul Wurth:

That’s really cool. What a great spot to be in, just in your career, like the life cycle of your business. So that’s really cool. I guess I have one more question based on that. So if you’re a pool builder out there, or anybody’s a small contractor, we ask most of our guests this, so what would be your advice to start their path to get to a place where you’re at?

Lucas Congdon:

Yeah. I mean, I guess I would look for deficiencies or weaknesses in your field. Think of ways that you can stand out. Do the best job you can and give it your all and don’t give up because it’s not easy. I mean, I’ve… So many times I wanted to quit or just give up, but when it’s your passion and it’s all you know, I mean… Basically I think the main way to succeed is to not have quitting an option. Like in my mind it was never an option. I never started it thinking, “Well, if this doesn’t work, I’ll do something else.” It was, “No, this is what I’m going to do.” And I believe that when failure’s not an option, you’re not going to fail. You may stumble or have hard days, but you just got to really believe in yourself and your dream and give it everything you got and you’re going to succeed. It might not be overnight, but you will succeed.

Tom Houghton:

That’s awesome. I love that determination right there.

Lucas Congdon:

Yeah.

Tom Houghton:

Well, Lucas, thank you so much for coming on our podcast and sharing your experience with Buildertrend, but also just your experience in general in this area. We’re really excited to see what’s coming next for Lucas Lagoons, so keep us posted. And listeners, if you’re not following them, again, on Instagram, make sure to hit that follow button and check them out on YouTube as well because we’ll be excited to see some new content coming soon.

Lucas Congdon:

Yeah. Check out our jokes and then go ahead and email us. Just make a video of yourself telling a joke and send it to social@lucaslagoons.com. And if your joke wins, you’ll get some cash and you’ll see us reenacting it on TV.

Tom Houghton:

Nice.

Paul Wurth:

Oh man. Tom, you’re so doing that.

Tom Houghton:

Yeah. That’s great.

Lucas Congdon:

Cool, man.

Tom Houghton:

All right. Thanks, Lucas, so much for joining us.

Lucas Congdon:

All right. All right. Thanks guys.

Paul Wurth:

All right, man. Thanks. Appreciate you.

Lucas Congdon:

You bet.

Tom Houghton:

Love what you heard? Don’t forget to rate and subscribe to our podcast so you can hear from more guests that will benefit your business. Also, please check out our show notes page for more information on what we discussed on this episode. You can find it at buildertrend.com/podcast. Thanks for listening. And we’ll see you next time on “The Building Code.”

Paul Wurth:

Appreciate you.

Lucas Congdon | Lucas Lagoons


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