The State of Residential Construction Industry Report 2026

Discover how thousands of builders are navigating profitability, marketing, systems and growth.

See how your building company compares. Based on insights from builders across the United States, Australia, Canada and New Zealand, the 2026 SORCI report reveals the strategies separating high-performing builders from the rest of the industry.

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Top three takeaways:

Systemized builders dramatically outperform their peers
Builders with documented business systems report 32% markups compared to just 20% for builders without systems – proving structure drives profitability.

Half the industry may be operating on “phantom profits”
Only 12% of builders fully understand critical financial metrics like markup, margin and WIP accounting – meaning many businesses appear profitable on paper but aren’t.

Marketing investment directly impacts growth
Builders who invest consistently in marketing generate more leads, achieve higher margins and scale faster – yet many still spend little or nothing on advertising.

What to expect in this year’s SORCI

The 2026 State of Residential Construction Industry Report delivers the most comprehensive benchmarking data available for residential home builders.

Built from insights gathered across thousands of builders in four countries, this report reveals the operational, financial and strategic trends shaping the future of the industry.

Inside the report, you’ll discover:

The systems top-performing builders use to increase markups and profitability
Why many builders are unknowingly operating at a loss
The marketing strategies driving higher revenue and stronger margins
How builders are using AI and technology to streamline operations
The habits and planning strategies separating scalable companies from overworked owners

Whether your focus is improving margins, building better systems or scaling your company, the SORCI report provides a clear look at what’s working across the industry today – and where the biggest opportunities exist for growth. Download your free copy and see how your business compares.

Download now