4. What is a Cookie?
A cookie is a small text file that is placed on your hard drive by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Some of the cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used. You can find out more about each cookie by viewing our current cookie list below. We update this list biannually, so there may be additional cookies that are not yet listed. Web beacons, tags and scripts may be used in the Websites or in emails to help us to deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our service/analytics providers on an individual and aggregated basis.
Many jurisdictions require or recommend that website operators inform users/visitors as to the nature of cookies they utilize and, in certain circumstances, obtain the consent of their users to the placement of certain cookies.
We may use any of the following categories of cookies on the Websites as detailed below.
Each cookie falls within one of the four following categories:
|1. Essential Cookies||Essential Cookies are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website.|
|2. Analytics Cookies||These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example: analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.|
|3. Functionality or Preference Cookies||During your visit to the Websites, cookies are used to remember information you have entered or choices you make (such as your username, language, or your region) on the Websites. They also store your preferences when personalizing the Websites to optimize your use of Buildertrend, for example, your preferred language. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the Websites you will not have to set them again.|
|4. Targeting or Advertising Cookies||These Third-Party Cookies are placed by third party advertising platforms or networks in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral,” “tracking,” or “targeted” advertising) on the Websites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the Websites and other websites. For example, these cookies remember which browsers have visited the Websites.|
List of Cookies used on the Websites:
|Cookie Name||Provider||Cookie Purpose||Cookie Duration||Category|
|um||addthis.com||Registers the user’s sharing of content via social media.||Analytics|
|MUID||bing.com||Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronizing the ID across many Microsoft domains.||1 year||Targeting or Advertising|
|CookieConsent||buildertrend.com||Stores the user’s cookie consent state for the current domain.||1 year||Essential|
|_adroll||d.adroll.com||Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.||1 year||Targeting or Advertising|
|dextp||demdex.net||This cookie is set by the audience manager of the website to determine the time and frequencies of visitor data synchronization – cookie data synchronization is used to synchronize and gather visitor data from several websites.||179 days||Targeting or Advertising|
|IDE||doubleclick.net||Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.||2 years||Targeting or Advertising|
|everest_session_v2||everesttech.net||Used for targeted ads and to document efficacy of each individual ad.||Session||Targeting or Advertising|
|fr||facebook.com||Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.||3 months||Targeting or Advertising|
|fg8dgt.com||Google Adwords remarketing.||Targeting or Advertising|
|ads/ga-audiences||google.com||Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites.||Session||Targeting or Advertising|
|collect||google-analytics.com||Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels.||Session||Analytics|
|log.olark.com||Olark chat support for customer success and sales operations.||Essential|
|visitor_id#||pardot.com||Pardot unique visitor identification number to automate marketing.||10 years||Targeting or Advertising|
|akavpau_ppsd||paypal.com||Provided by PayPal to assist in secure transactions.||Session||Essential|
|RUN_ID||rundsp.com||Google Adwords remarketing.||3 months||Targeting or Advertising|
|vuid||vimeo.com||Collects data on the user’s visits to the website, such as which pages have been read.||2 years||Analytics|
6. Cookies Subject to Change
7. Updating This Policy