COOKIE POLICY


  1. Introduction
  2. Effective as of January 1, 2019, Buildertrend Solutions, Inc. ("Buildertrend", "We", "Our", "Us") have updated our Cookie Policy.

    This Cookie Policy explains that we believe in being open and clear about how we use your information. Please also refer to our Privacy Policy, into which this Cookie Policy is incorporated by reference, which sets forth our policy with respect to the collection, use, disclosure, transfer, and storage of information, including personal data, that is collected from you. Nothing in this Cookie Policy shall be deemed to modify, waive, amend, or rescind any other term of the Privacy Policy.

  3. Consent
  4. By visiting www.buildertrend.com, www.buildertrend.net, or any other website owned or operated by Buildertrend (collectively "Websites"), you are accepting and consenting to the practices described in this Cookie Policy.

  5. Cookies
  6. We use cookies for content personalization, analytics/performance, functional purposes, as well as the ability to access secure areas of our site. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

  7. What is a Cookie?
  8. A cookie is a small text file that is placed on your hard drive by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Some of the cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used. You can find out more about each cookie by viewing our current cookie list below. We update this list biannually, so there may be additional cookies that are not yet listed. Web beacons, tags and scripts may be used in the Websites or in emails to help us to deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our service/analytics providers on an individual and aggregated basis.

  9. Why does Buildertrend use Cookies?
  10. When you visit our Websites, we may place a number of cookies in your browser. These are known as Essential Cookies and are required to enable to hold session information as you navigate from page to page within the website. For example, we use cookies on our Websites to understand visitor and user preferences, improve their experience, and track and analyze usage, navigational and other statistical information. You can control the use of cookies at the individual browser level. If you elect not to activate the cookie or to later disable cookies, you may still visit our Websites, but your ability to use some features or areas of the Websites may be limited.

    Many jurisdictions require or recommend that website operators inform users/visitors as to the nature of cookies they utilize and, in certain circumstances, obtain the consent of their users to the placement of certain cookies.

    The Websites include third party social media features, such as the Facebook Like button, and third-party widgets, such as the 'Share This' button or interactive mini-programs that run on the Websites. These features may collect your IP address, which page you are visiting on the Websites, and set a cookie to enable the feature to function properly. Your interaction with these features is governed by the privacy policy of the third-party company providing it.

    We may use any of the following categories of cookies on the Websites as detailed below.


    Each cookie falls within one of the four following categories:

    Category

    Description

    1. Essential Cookies

    Essential Cookies are sometimes called "strictly necessary" as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website.

    2. Analytics Cookies

    These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example: analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user's visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.

    3. Functionality or Preference Cookies

    During your visit to the Websites, cookies are used to remember information you have entered or choices you make (such as your username, language, or your region) on the Websites. They also store your preferences when personalizing the Websites to optimize your use of Buildertrend, for example, your preferred language. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the Websites you will not have to set them again.

    4. Targeting or Advertising Cookies

    These Third-Party Cookies are placed by third party advertising platforms or networks in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called "behavioral," "tracking," or "targeted" advertising) on the Websites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the Websites and other websites. For example, these cookies remember which browsers have visited the Websites.


    List of Cookies used on the Websites:

    Cookie Name

    Provider

    Cookie Purpose

    Cookie Duration

    Category

    um

    addthis.com

    Registers the user's sharing of content via social media.

     

    Analytics

    MUID

    bing.com

    Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronizing the ID across many Microsoft domains.

    1 year

    Targeting or Advertising

    CookieConsent

    buildertrend.com

    Stores the user's cookie consent state for the current domain.

    1 year

    Essential

    _adroll

    d.adroll.com

    Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.

    1 year

    Targeting or Advertising

    dextp

    demdex.net

    This cookie is set by the audience manager of the website to determine the time and frequencies of visitor data synchronization - cookie data synchronization is used to synchronize and gather visitor data from several websites.

    179 days

    Targeting or Advertising

    IDE

    doubleclick.net

    Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

    2 years

    Targeting or Advertising

    everest_session_v2

    everesttech.net

    Used for targeted ads and to document efficacy of each individual ad.

    Session

    Targeting or Advertising

    fr

    facebook.com

    Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

    3 months

    Targeting or Advertising

     

    fg8dgt.com

    Google Adwords remarketing.

     

    Targeting or Advertising

    ads/ga-audiences

    google.com

    Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.

    Session

    Targeting or Advertising

    collect

    google-analytics.com

    Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.

    Session

    Analytics

     

    log.olark.com

    Olark chat support for customer success and sales operations.

     

    Essential

    visitor_id#

    pardot.com

    Pardot unique visitor identification number to automate marketing.

    10 years

    Targeting or Advertising

    akavpau_ppsd

    paypal.com

    Provided by PayPal to assist in secure transactions.

    Session

    Essential

    RUN_ID

    rundsp.com

    Google Adwords remarketing.

    3 months

    Targeting or Advertising

    vuid

    vimeo.com

    Collects data on the user's visits to the website, such as which pages have been read.

    2 years

    Analytics


  11. Cookies Subject to Change
  12. The content of this Cookie Policy is for your general information and use only. These cookies are subject to change without notice. You acknowledge that this information may contain inaccuracies or errors and is subject to change and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

  13. Updating This Policy
  14. If there are any material changes to this Cookie Policy, you will be notified by the posting of a prominent notice on our Websites prior to the change becoming effective. We encourage you to periodically review this page for the latest information on the Cookie Policy. Your continued use of the Websites constitutes your agreement to be bound by such changes to this Cookie Policy. Your only remedy, if you do not accept the terms of this Cookie Policy, is to discontinue use of and access to the Websites.