5 reasons why right now is the best time to invest in your business

Sean Robinson / Buildertrend

During these challenging times, it’s anything but business as usual for many. However, unusual doesn’t have to mean unsuccessful.

When the going gets tough, the tough get going – right? More determined. More resilient. More steadfast toward finding a better way. Whether you’re a builder, remodeler or specialty contractor, investing in your small business now is your way to better.

We know what you’re wondering. Now?! …. Really?! Yes, now, even as stock prices take an incredible roller coaster ride and the market fluctuates daily. In fact, with the recently passed CARES Act, your small business could receive just the assistance it needs to stay ahead. Contained in the bill is the Paycheck Protection Program, which provides forgivable business loans to guarantee eight weeks of payroll and other costs to help companies like yours.

Bottom line: You want to come out of the COVID-19 crisis stronger than before. Well, strong tech is the answer. Put this relief toward smart investments in your business.

Here are the top five reasons why now is undoubtably the time to invest in a better way.

1) To stand out from the competition

It’s all about remote control right now.

No, we’re not talking about the thing that turns your living room TV on and off. Rather, we are talking about the living room itself. If you’re like many across the globe, you’re working remotely now. Control over your projects – even from the living room sofa – is still possible.

In fact, it’s this control that will separate you from other competitors. While some builders have to put jobs on pause as they aren’t able to be in the office or on the job site, tech lets you keep going – work uninterrupted.

Buildertrend’s all-in-one system gives you the tools needed to schedule, communicate with clients and your team, capture leads and more. Yep, you can stay working while staying apart.

2) To win more jobs

Imagine being a homebuyer at this moment.

“Is my dream home still on track? How do we make selections if we can’t meet in person? When will we hear from our builder next?”

All this uncertainty can be crushed with tech in your corner. Smart systems keep clients in the loop, allows them to continue making selections while viewing their budget and gives them one convenient place to communicate with their builders. Sound like you’re about to have happy customers. Lots and lots of happy customers.

And you know what that means, right? It’s about to be raining referrals!

Good thing Buildertrend is full of features to help you manage all those new leads.

3) To get your whole team on the same page

There is a right way to work remotely – and a wrong way. To support your team and keep them aligned the right way, it’s homebuilding software to the rescue.

Powerful platforms like ours can be trusted by your employees as their single source of truth. All they have to do is log in to find out job updates, view progress and access all communication. Having everyone on the same page is always important but now so more than ever.

Communication silos aren’t happening on our watch.

4) To win the customer expectation game

Did you know Millennials are now the largest homebuying generation? It’s true. What’s also true is the fact that these customers are highly tech-savvy – maybe even more now that software and the internet are the very things keeping us all connected.

Today’s consumers (Millennials and beyond) crave digital experiences and easy communication systems like what Buildertrend offers. With our suite of features, you can win more customers because you’ll exceed their needs.

Generating new customers and continuing to land jobs is key to sustaining your company’s success. That’s why, earlier this year, we released our Digitally Savvy Homeowner Report to uncover the expectations of today’s homeowners.

Meeting those expectations starts with all-in-one software like Buildertrend. In today’s world, tech like ours is client relations done right.

5) To see more profitability and progress

OK, so tech can help you win the customer expectation game – but it can also be your way to conquering the long game.

Today, you want to make smart actions that will set you up for success that lasts. Adding tech to your toolbelt is one of those smart actions. Just take a look at the return on investment* other Buildertrend customers are seeing:

  • 55% less time spent on scheduling and job production
  • 50% less time spent on communication between job site and office
  • A $230,970 return on investment in three years and $436,276 by five years

*Based on research of internal data conducted by Hobson & Co on behalf of Buildertrend.

Profits and progress like this are possible for you, too.

An investment in technology is an investment in your business

We’re living in a new reality, but our commitment to costumers remains. We’ve got you covered with expert guidance, conversation and community. Our support goes beyond software.

But it’s exactly that cutting-edge software that’s going to keep you a cut above the rest, especially in challenging times. There’s no time like today to make an investment that more than pays off tomorrow – and for years to come. Get started with a quick demo.

Our business is your business. We’re here for you now and in the better days ahead. Let’s do this – together.

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About the Author

Sean Robinson
Sean Robinson

Sean Robinson is a copywriter at Buildertrend

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