Promoting your construction company “offline”
We’ve talked about promoting your construction business through digital forms many times, but what we forget to think about is how you are promoting your construction business “offline.” When done correctly, offline forms of marketing can bring you a great ROI! So, what forms of offline marketing should your company be considering? Check out the list below for some suggestions:
Order branded “swag.”
From branded items for your employees to wear around or items to give out at events to people, these are both great ways to get more eyes on your company. When your employees wear branded clothing, that provides many chances for your company name to be seen when they leave the jobsite. And if you give out branded merchandise to people at trade shows or other events, that not only gives a good impression but a chance for your company to be top of mind when they go to use that item.
Be a sponsor.
Being an event sponsor can be a great way to get eyes on your business! Whether it’s a local festival or an industry related event, you can decide what type of event you want to sponsor based on what result you’re looking for. An extra perk? Some events get media coverage, which could provide even more eyes on your company.
Attend trade shows.
Trade shows are a great, straight-forward way to promote your company to the right type of audience. Start by setting up a booth that will entice people to stop by! Once you’ve got the booth ready, be sure to staff your booth with employees that will help sell what your company is offering. And don’t forget about the smaller details, like having a way to gather lead information (enter them into your leads in Buildertrend), providing informational marketing materials, etc.
Host your own event.
If sponsoring an event or simply attending doesn’t seem to be enough, try hosting your own event! Whether it’s a workshop or any type of educational event, this is a great way to promote your business, especially if you are looking to gain more local business. Not only will this give people a chance to meet you and your team, but they will also see you as a thought leader in your industry.