7 things you want customers to say about your construction business
Congratulations! You’ve conquered the competition and landed a new client.
We know exactly where your head is at now. You’re already looking forward to making their dream home a reality. The creative wheels are spinning, and you’re ready to start racing towards that big moment when you see their faces aglow from the finished product.
Let’s pump the breaks for a second. Instead, look forward just a little further. To the moment when those clients are describing their build experience with all their buddies. From the comfort of the new home you just built them, what are they saying? Are they rave reviews? Or is it two thumbs down?
When it comes to clients, everyone’s a critic. However, even if your work is worthy of five stars, sometimes the client experience is subpar and positive word of mouth is … well, anything but positive.
So, let’s take the focus off the finished product and put it on your business. What can you do to garner word-of-mouth referrals? The answer is simple: Make Buildertrend your secret weapon.
Here are seven things you want customers saying about your construction business – and how smart tech gets you there.
“They don’t just communicate – they collaborate.”
It’s time to think outside the inbox … or text messages … or notes on drywall (admit it, you’ve been there).
Juggling these different methods of communication is dizzying and draining on your time. Instead, bring all correspondence with clients into one place through Buildertrend. Construction project management software like ours can double as your all-in-one communication tool for both your team and your clients.
If clients have a question, they can ask away from the comfort of the Customer Portal – anytime, anywhere. Your quick response rates will gain you brownie points and take basic communication to the level of collaboration.
“They’re always ahead of the curve. Real innovators.”
Customer expectations have changed rapidly in the digital age. Are you ready to exceed them?
If not, no sweat. Buildertrend gets you there – and then some. We should know. Our 2020 Data Report uncovers what today’s tech-intelligent consumers want from contractors. It’s homebuilder apps that they can access to make the building experience better, faster and all around better.
After all, what screams, “innovator”? Paper and pen or sleek software?
“They’re problem solvers (sometimes even before the problem arises).”
You don’t need a crystal ball to predict and combat problems before they happen. You just need Buildertrend.
Our responsive Schedule feature helps you plan for dead days, communication silos don’t happen with Messages or Daily Logs and subcontractor rework becomes a nonissue as you can manage their work from our platform, too. Software is the solution for putting pain points where they belong. The past.
“They helped guide us through the entire process.”
Ghosting is for commitment-phobic millennials – not construction pros. You don’t want to get the job then leave clients hanging. Instead, this is your chance to be the expert, especially if you’re working with first-time homebuyers.
Your clients might not know what to expect, how to navigate a build or even what questions to ask. Buildertrend helps you guide them through it all. Start by adding daily progress updates with the touch of a button. But don’t be shy. Show off your amazing work and add photos and videos, too.
Another great way to demonstrate you’ve got this transparency thing down pat is by sharing the entire job schedule. Your clients will always know what’s happening when. It sounds like a small gesture but the impression it leaves is huge. It’s proof you’re with them for every step of the way, every day.
“They keep me informed, down to the last penny.”
When it comes to money, clients want to be looped in, not out. That’s why our Selections feature is a client’s best friend.
You can manage design choices right from the Customer Portal. Sounds pretty sweet, huh? Well, it gets sweeter. As clients make their decisions, the project running total is updated so they always know where they stand.
“They listen. Like, really listen.”
The good, the bad, the ugly. The construction business is the customer service business. So, as a contractor, you have to be willing to take it all.
Using messages is a great place to begin. Keeping all correspondence in one place and quickly replying relays the message that you’re a great listener. (Your mama must have taught you well!) But the best builders go a step further.
Buildertrend comes with a feature that allows customers to leave surveys and reviews. Good news or bad, this shows you care about feedback and are willing to always find a better way of doing business. Even better, you can easily share all those positive remarks on your website to start giving power to positive word-of-mouth.
“Efficiency? Yeah, they’ve got that mastered.”
No matter how great your relationships is with a client, nothing can spoil it faster than a job that goes over budget or over deadline.
This isn’t the way of a Buildertrend builder. Why? Our construction job software saves builders a ton of time and money. Then, those savings trickle down to benefit customers. So, what kind of savings are we talking about?
Here’s the return on investment* our current customers are cashing in on:
- 55% less time spent on scheduling and job production
- 50% less time spent on communication between jobsite and office
- A $230,970 return on investment in three years and $436,276 by five years
*Based on research of internal data conducted by Hobson & Co on behalf of Buildertrend.
Bonus! “That build was easy-peasy because of Buildertrend.”
OK, so that’s eight positive things customers could say about your business. But that last one couldn’t be forgotten!
Buildertrend clearly is your way to creating some very, very happy clients. To see our platform in action, schedule a demo now.
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